DisContent - How complex industries sell with content

We explore the art and science of building a Go-To-Market strategy in B2B fintech with lessons that are applicable across industries, with someone who’s done it before and has spent years perfecting it: Leonard Burger. Includes actionable advice on Building a Go-To-Market (GTM) engine Managing complex, multi-year sales cycles Building Visibility & Trust Setting the right org Structure for GTM The...

We explore how content and authenticity build the trust that closes B2B fintech deals, with someone who's worked both sides of go-to-market — as an investor, operator, and content strategist: Leonard Burger. Includes actionable advice on Using Video Through the Sales Funnel Match content format to deal stage — top-of-funnel awareness vs. bottom-of-funnel conversion Build short, internally-shareabl...

Yesterday, my kids (6 & 9) have decided to spend their precious screen time in front of silly AI-generated dancing animal - i.e. slop. The day before, I asked Gemini to find some references to back up a serious article, and it found perfect quotes, that fitted exactly my purpose, from people I follow and appreciate. The only issue is they were all fake - slop again. This is not great parenting, or...

Dave Wallace's venture into podcasting started as a personal project and a way to catch up with a long-time collaborator, Dharmesh Mistry. Their podcast, "Demystify," focuses on FinTech and allowed them to explore their interests while growing their audience and developing media opportunities, such as a partnership with Fintech Futures (a leading fintech publication, part of the Informa Group), or...

The term “embedded finance” is hugely popular in fintech and gaining traction more broadly. The potential is huge—$7 trillion by 2030 . Yet a significant knowledge gap exists among non-financial brands and tech companies. To bridge this divide, Lars Markull, an embedded finance adviser who supports brands, infrastructure providers, and banks as they explore and build embedded finance products, has...

Welcome to the new joiners. I’m George, from Orama a content studio that helps Β2Β brands grow with podcasts. The September sprint, a series of short solo episodes, continues. When I posted earlier about YouTube, I was wondering: should B2B brands invest in YouTube? Here I share tips on how to make it work. Listen to the podcast, read the edited transcript below, or watch the video for a visual bo...

Something fun happened since my last post. Open or close with a conversation? My last post was about business development and content-based networking. To write it, I must have been doing searches that got the internet excited about selling me ways to grow my business, and I've been served countless ads, including this one multiple times: It's about learning a complex funnel system that “attracts...

Welcome to the new joiners. I’m George, from Orama a content studio that helps Β2Β brands grow with podcasts. The September sprint continues with a critical question: Business Development. Listen to the podcast, read the edited transcript below, or watch the video for a visual bonus . In this episode get into the heart of the matter, podcasting for business development. I've hesitated to do this e...

Welcome to the new joiners. I’m George, from Orama a content studio that helps Β2Β brands grow with podcasts. The September sprint continues with a critical question: Listen to the podcast, read the edited transcript below, or watch the video for a visual bonus. How do you start a podcast? How do you start a podcast? That’s the question I get asked the most. It's coming from brands and individuals...

Like everybody else, I've been watching the Paris Olympics. As I like swimming, I didn't miss the 50m sprint (the equivalent of the iconic 100m sprint in track & field). The atmosphere was particularly joyous, and I was pleased that all “my” countries got a medal (🥇🇦🇺 🥈🇬🇧 🥉🇫🇷 - My kids are Australian, British, French). It was a great race, finished in 21 seconds, but it will have a long-lasting...

Welcome to the Orama Newsletter. I’m George, Founder/Producer at Orama , and this is a monthly newsletter that I send mainly to clients and partners, with two goals: * Build in public and share thoughts & insights about the world of video and podcasting for brands * Keep you in the loop with the latest offers & developments at Orama. TL;DL (Too Long; Didn’t Listen) I started my career in financial...

Welcome to the Orama Newsletter. I’m George, Founder/Producer at Orama , and this is a monthly newsletter that I send mainly to clients and partners, with two goals: * Build in public and share thoughts & insights about the world of video and podcasting for brands * Keep you in the loop with the latest offers & developments at Orama. This replaces the occasional end-of-month email but you can also...