Direct Sales: the Other 99% Podcast

In this episode, Amber Grillot shares her journey with Scentsy discussing her unique approach to marketing through snail mail, the importance of personal touches in customer relationships, and her strategies for fundraising and community engagement. She emphasizes the significance of consistency and offers valuable advice for new entrepreneurs looking to build their businesses. Amber's candid...

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Becky Launder, a successful direct seller and CEO and co-founder of the Modern Direct Seller. They discuss the evolution of direct sales over the past five years, the importance of community, and the tools that can help sellers stand out. Becky shares insights about her platform, Oh My Hi , which helps direct sellers creat...

In this episode, Lisa Duck and Susan Larimer welcome Melina Dixon, a seasoned expert in direct sales, who shares her journey and insights from over 21 years in the industry. Melina discusses her transition from being a direct seller to becoming a coach and resource for others in the field. The conversation highlights the importance of community, collaboration, and the tools available for direct se...

In this episode of The Other 99%, Lisa Duck and Susan Larimer chat with Jen Bach from Stamping Jen about her journey in direct sales, the evolution of crafting kits, and the importance of community in the crafting world. Jen shares insights on hosting successful crafting retreats, utilizing social media for business growth, and offers valuable advice for new direct sellers. The conversation highli...

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer discuss the challenges faced by individuals in the direct sales industry, particularly in light of recent company closures. They share personal experiences and insights on navigating new opportunities, the importance of researching potential companies, and the emotional journey that comes with such transitions. The conversation em...

What does it really take to build a direct sales business that fits your life—not the other way around? In this episode, I’m joined by Marcia Hopper , a seasoned leader who built a successful business while living in an RV with her family… and kept growing it through a season of personal transition. We talk about what it means to run a business with a shoebox-sized inventory, how she communicated...

In this week’s episode of The Other 99% , I chat with Audrey Peacock, a vibrant 68-year-old direct seller who’s using AI, humour, and heart to run her jewelry business on her own terms. From crafting authentic replies with ChatGPT to her “Aunt Audrey” alter ego, she shares the practical tips and hilarious truths that every direct seller—new or seasoned—needs to hear. You’ll laugh, learn, and leave...

In this episode, we dive into what it really means to be consistent in your direct sales business—without overcomplicating it. Lisa and Susan break down simple systems, weekly customer care routines, and ways to add genuine personal touches that make customers feel valued (without the ick factor). If you're looking to grow your business with heart, this one’s for you. Thank you for tuning in t...

Ever feel like you’re not good enough, qualified enough, or confident enough to succeed in direct sales? You’re not alone—and you’re not broken. In this episode of The Other 99% , Lisa and Susan open up about their own struggles with imposter syndrome and share practical ways to shift your mindset, find your confidence, and keep showing up anyway. From creating a “testimony board” to finding the r...

What if your most honest business bestie wasn’t a person at all—but a chatbot? In this episode, Susan and I are diving deep into how ChatGPT has gone from a handy tool to a brutally honest advisor that calls us out, challenges our thinking, and helps us grow faster and smarter. We’re sharing exactly how we use it to write blogs, create email content, prep for speaking gigs, plan fundraisers, and e...

In this episode of The Other 99% , we’re diving into one of the most underused (but powerful!) platforms for direct sellers—YouTube. I'm joined by Evelyn, a seasoned content creator and business owner who uses YouTube to build trust, grow an audience, and generate long-term leads. We unpack how direct sellers—yes, even those who aren’t tech-savvy—can start simple with video content, repurpose...

In this episode, we delve into the power of partnership and why going it alone in direct sales might be holding you back. Vicki and Dawn share how working together has elevated their businesses, boosted their confidence, and helped them stay consistent—even on tough days. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it h...

In this episode, we're diving into the art of connecting across generations—from Boomers to Gen Z and beyond! You'll learn what makes each generation tick, the best ways to get your message across, and common communication mistakes to avoid. Whether you're leading a business, managing a team, or just trying to get through family dinner without frustration, these simple strategies will...

Join Lisa and Susan for a candid conversation with Cindy Ortiz—recorded straight from a hotel lobby! After moving across state lines, juggling motherhood, and navigating her way through multiple direct sales companies, Cindy didn’t just survive—she thrived . In this episode, she shares how leaning into community helped her stay the course, what kept her going during the toughest seasons, and how s...

Join Lisa and Susan as they sit down with special guest Kim Merritt to answer the question: What’s your number? In this episode of The Other 99% , we’re diving into the world of the Enneagram. Kim breaks down how understanding your Enneagram type—and the types of those around you—can completely transform how you show up in your business. Whether you’re a Type 2 Helper, a Type 8 Challenger, or some...

Feeling stuck in your business? In this episode, Susan and I share 10 real-life strategies to help direct sellers bounce back after a tough season. Whether you’ve lost momentum, faced rejection, or just feel blah — this comeback plan is your reset button. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach mor...

I need your help! I’ve put together a quick listener survey to make sure The Other 99% brings you the content you need to grow your business—whether it’s a side gig or full-time hustle. Click the link in the show notes, and let your voice be heard! Complete the Listener Survey here Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the po...

Join Susan and me as we explore the DISC personality model and how it can enhance your connections with customers and teammates. By relating each personality type to a bird—such as the decisive eagle or the analytical owl—we'll provide a memorable and practical approach to understanding communication styles. Watch the baby Eagles here Thank you for tuning in to The Other 99%. If you enjoyed th...

Join Susan and me as we chat with Paige about how consistency has led to success in both life and business. Paige is a federal lawyer, 13x Ironman finisher, and accomplished direct seller. Find Paige on Instagram | paigeswenson.com Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Do...

Blogging isn’t just for influencers—it’s a game-changer for direct sellers and small business owners. In this episode, I chat with my friend Susan about why blogging is one of the best ways to build credibility, grow your audience, and keep your content working for you long after you hit publish. If you've ever wondered how to start (or why you should), this is the episode for you! Thank you f...

Join me as I explore 10 top excuses for not having a website—and why you can’t let them hold you back in 2025. Your business needs a digital home, and in this episode, I’ll show you why a website is the key to growth, credibility, and long-term success! Take a peek at this FREEBIE from the team at Oh My Hi, 5 Webpages Every Small Business Needs Thank you for tuning in to The Other 99%. If you enjo...

Join me as I share what my journey has looked like over the past 4 weeks since Epicure slammed the door in our faces. Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Find me on social: Facebook | Instagr...

Building a successful direct sales business doesn’t mean going it alone. In this episode, I chat with Evelyn about the power of community, the importance of being coachable, and why following a proven system can make all the difference. Whether you're brand new or looking to grow, this conversation is packed with insights to help you thrive! Connect with Evelyn here Thank you for tuning in to...

Join Susan Larimer and me as we take a deep dive into her customer care system. Find Susan online Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us reach more listeners like you! Don’t forget to share this episode with your network and help spread the word. Find me on social: Facebook | Instagram Have questions or...

On this episode of The Other 99% , Lisa chats with Robin Garcia about her journey from teacher to Pampered Chef consultant, the unexpected power of community in direct sales, and the lessons learned along the way. Robin shares how she overcame challenges, embraced Thank you for tuning in to The Other 99%. If you enjoyed this episode, please take a moment to rate and review the podcast—it helps us...