Direct Sales: the Other 99% Podcast

This week on the Other 99% Podcast Lisa and Susan talk about why Saying "no" isn't a skills problem — it's a mindset problem. Dive in as they unpack why direct sellers struggle so much with boundaries, how the industry's culture of recognition keeps us chasing "yes," and why Lisa's own business only really took off once she was forced to start saying no. In this...

Have you ever agreed to something and immediately regretted it? In Part 3 of the Your Intentional Life series, Lisa and Susan discuss why we often say yes out of guilt, obligation, or fear of missing out, and how an alignment filter can help us make better decisions. 📌 This episode is sponsored by CinchShare — the social media scheduler built for direct sellers. Free 30-day trial at lisaduck.com/...

In this episode of The Other 99%, Lisa and Susan dive into part two of their five-part series on Susan's new workbook. This week's focus is on the big three: your why, your mission, your vision, and your values. Most of us in direct sales are so focused on chasing the next sale, the next recruit, or the next like that we never stop to ask why we're doing any of it. This episode gives y...

In part one of our five-part workbook series, Lisa Duck and Susan Larimer are talking about something most of us don't want to admit — we're terrible at saying no, and it's draining us. Susan shares the inspiration behind her new workbook to help women figure out what to say yes to, what to say no to, and how to do it without the guilt spiral that usually follows. We get into why direc...

Lisa and Susan sit down with Sue B. Zimmerman — The Instagram Expert — for a no-fluff conversation about building a business on Instagram in 2026. Sue B. breaks down her boss bio framework, explains how each part of Instagram serves a different purpose, and shares why the DM is where the real money is made. She also opens up about her new Substack community, Soulful Selling Sisterhood , and why sh...

Lisa and Susan make the case for moving your direct sales parties off Facebook and onto your website — and share exactly how to make it work. From the OhMyHi pop-up shop pattern to why the RSVP link is non-negotiable, this episode gives direct sellers a clear, practical roadmap for hosting online parties that are distraction-free, fully branded, and built for follow-up. Sponsored by CinchShare — t...

Lisa and Susan hand you the exact 10 blog posts every direct seller and small business owner needs on their website — so you never stare at a blank screen again. One blog post can fuel your entire content strategy, and this episode shows you exactly how. Topics covered: Intro blog, FAQ, Beginner's Guide, Mistakes, Tools & Resources, Testimonials, Seasonal Content, How-To, Comparison, and I...

In this episode of The Other 99% Podcast, hosts Lisa Duck and Susan Larimer sit down with Dave Grimaldi to give an inside look at how the Direct Selling Association advocates for and protects the direct selling industry. From navigating government regulations and protecting independent contractor status to educating sellers on compliance, income claims, and ethical business practices, Dave shares...

In this episode of The Other 99% Podcast , hosts Lisa Duck and Susan Larimer break down a powerful YouTube growth strategy for 2026 inspired by Think Media and Sean Cannell, sharing the “8 Rs” framework to help direct sellers and small business owners build profitable YouTube channels. From reverse engineering your content for income through affiliate marketing and digital products, to researching...

Feeling overwhelmed by social media? In this episode, Lisa and Susan talk about how to choose the right platform for your business without trying to be everywhere at once. They share how to identify where your ideal customer is, match your product to the best platform, and focus on what actually works. They also explain why analytics matter more than likes and how to avoid burnout by simplifying y...

Join co-hosts Lisa Duck and Susan Larimer as they talk with Mia Copeland about how she leverages systems, tools, and personal branding to streamline her real estate and coaching businesses. This episode offers actionable insights for entrepreneurs looking to build sustainable, stress-free businesses using practical systems and smart tech.   Takeaways: Systems help create freedom in your business b...

Ever wondered how to build consistent momentum in your business or personal goals? Lisa and Susan share practical insights on why action, not motivation, drives progress—and how to cultivate it effortlessly. Tune in to discover simple strategies to restart, plan, and take that crucial first step.   Takeaways: Why momentum can’t be forced and originates from action How a fresh start or new system c...

In this episode, Lisa and Susan explore the often overlooked but powerful role of authentic connection in business success. They emphasize that meaningful relationships often beat posting frequency when it comes to growing your business.   Takeaways: Why connection trumps constant posting in business growth. The importance of old-school reaching out through calls, texts, and personal interactions....

Are you overwhelmed by trying to do everything at once? In this episode, Lisa Duck and Susan Larimer reveal why doing less can actually lead to greater success in your business—by focusing on what truly matters and simplifying your approach.   Takeaways: The misconception that more activity equals more success The importance of focusing on core activities that move your business forward Why overco...

Are you feeling stuck or overwhelmed in your business? In this episode, Lisa Duck and Susan Larimer explore how to identify when it's time for a reset, avoid burnout, and simplify your focus to reignite growth and success. Tune in for practical tips, mindset shifts, and actionable exercises to help you get back on track.   Takeaways: Recognizing the signs that indicate a business reset is need...

In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self. Takeaways:  The importance of a heart-centered app...

On this weeks episode of the Other 99% Lisa and Susan talk with guest Kathy Emeigh as she shares her inspiring journey through direct sales, her unique purple chair philosophy for inner peace, and practical insights on mindset, relationships, and personal growth. Discover how to cultivate self-love, resilience, and impact in your business and life.   Takeaways: The power of internal sacred spaces...

In this episode of the Other 99%, Lisa and Susan, join guest Melina Dixon as they discover the secrets to building authentic relationships and engaging content in your Facebook groups. Melina shares her proven frameworks, tips for community building, and how to leverage multiple uses for your products—all while staying true to your authentic self. Takeaways: The importance of a heart-centered appr...

In this episode, Lisa Duck and Susan Larimer engage with Stephanie Pressley, who shares her lifelong journey in direct sales, influenced by her parents. Stephanie discusses her transition from direct sales to speaking and coaching, focusing on empowering women through challenges. She emphasizes the importance of perspective and self-worth in business, the impact of family on entrepreneurial spirit...

In this episode of The Other 99%, hosts Lisa Duck and Susan Larimer welcome Emily Munns, a direct sales with experience in Norwex and Zyia. Emily shares her journey in direct sales, emphasizing the importance of systems for customer connection, the role of Project Broadcast in follow-up, and the necessity of having a personal website to build relationships. The conversation also covers social medi...

In this episode, Lisa and Susan break down how to create a clear, confident one-two sentence elevator pitch that actually connects. No awkward explanations, no salesy language, just a simple way to share what you do and invite the right people into the conversation. Key topics: The importance of clarity and confidence in your elevator pitch The common mistakes to avoid, such as oversharing or soun...

In this episode, Lisa Duck, Susan Larimer, and Sami Bedell-Mulhern discuss the importance of digital marketing strategies, particularly focusing on how to effectively use websites to capture leads and convert them into customers. They explore the significance of capture and convert pages, optimizing websites for conversions, understanding analytics, crafting effective lead magnets, and tailoring c...

In this episode of The Other 99%, Lisa Duck and Susan Larimer delve into the significance of branding, especially for direct sellers. They discuss how branding builds trust, recognition, and reduces decision fatigue. The conversation emphasizes the importance of understanding your ideal customer, defining your brand personality, and the role of colors and fonts in creating a cohesive brand identit...

In this episode of "The Other 99%", hosts Lisa Duck and Susan Larimer dive into the often frustrating experience of posting on social media and receiving little to no engagement, which they humorously refer to as 'tumbleweeds'. They discuss the importance of auditing your posts to understand why certain content fails to resonate with audiences. Lisa emphasizes the need for clarit...

In this episode, Lisa Duck and Susan Larimer discuss the practical applications of AI, debunk common myths, and explore how AI can enhance direct selling and business success. They emphasize the importance of using AI as a tool for creativity and efficiency while maintaining personal connections and authenticity in communication. The conversation covers various ways to integrate AI into daily task...