Direct Approach with Wayne Moorehead

In this episode, Wayne interviews Sunny Beutler , Sunrider International's CEO exploring challenges in managing a vast global product portfolio in direct selling. Sunny shares tips on prioritizing launches, leveraging seasonality, and making strategic decisions for efficiency and profitability. Gain insights on optimizing your portfolio, fostering employee loyalty and cultivating a positive compan...

Rudy Revak is the Founder and Chairman of Xyngular and Owner and Chairman of Pure Haven Essentials. He was also recognized earlier this year with the 2023 DSN Lifetime Achievement Award.  Rudy's deep commitment to personal development and adaptability is what he attributes as the key to sustaining success. From a refugee camp in Germany to an incredible career in direct selling that has spanned mo...

Get ready for an episode like no other! Join host Wayne Moorehead and industry experts Paul Adams, Heather Chastain, and Brett Duncan as they dive deep into the secrets of success in building thriving communities, challenges that legacy companies must navigate, the best opportunities for growth and expansion, the magic of simplification and much more. Plus, they share their top takeaways from the...

In this episode of Direct Approach, Wayne Moorehead talks with  Eric Reisdorf , President and General Manager of Ambit Energy—the leading direct selling energy company in the US. Eric shares their approach to building trust, enhancing customer loyalty and igniting the potential of their consultants through setting realistic income expectations.

On this episode of Direct Approach, Wayne Moorehead interviews  Mauricio Domenzain , CEO of Immunotec who shares the importance of understanding who you are, what you stand for, what market you are competing in and his strategies for market expansion success. He also explains why he is most passionate about creating a culture of happiness and positivity and the incredible impact it can have.

Join Wayne and Blake in this captivating discussion about how Artificial Intelligence (AI) can catapult businesses to their full potential. We're just scratching the surface of AI's potential, with less than 1% of the population currently harnessing its power. Discover the two facets of AI and its economic impact, and delve into the ethical dilemmas with Blake and Wayne. Gain insight into his tran...

A NEW PODCAST BY DSN: Direct Selling SHIFT It's no secret that our channel's superpower is community and connection. When we bring executives together at DSU events, the invitation-only CEO Forum Meetings and on the Direct Approach podcast to share successes and struggles and talk about the opportunities ahead , that is where progress, transformation and growth truly happen!  With that in mind, we...

Join host Wayne Moorehead as he sits down with Melissa Thompson, the Founder and CEO of BELLAME. With over 30 years of industry expertise, Melissa shares her journey from leveraging her personal blog to building a thriving community of 100,000 followers before launching BELLAME—a five-year-old luxury brand focused on skincare and cosmetics. Her passion for social entrepreneurship and direct sellin...

On this episode, Wayne Moorehead and Brian Gill, CMO of 4Life unpack the concept of brand connection and talk about the power of saying yes, attraction marketing, and how companies can compete against the gig economy. Plus, they dive into 4Life's massive success in the Hispanic market and what they do differently to engage this rapidly growing market, projected to reach $19.48B by 2028.

On this episode of Direct Approach, Wayne sits down with Marc Ashley, the President and COO of Market America Worldwide/SHOP.com. In this captivating episode, Marc and Wayne discuss various topics, including: technology integration the significance of diversity in decision-making the intricacies of succession planning brand protection and their decision to build a custom AI tool for their field

Wayne interviews Roger Morgan, the Founder and CEO of pawTree— a holistic pet nutrition company. Discover why Roger embraced direct selling and their cutting-edge strategies to attract and retain the next-gen of sellers. Plus, he shares invaluable insights on the power of open-mindedness, surrounding yourself with experts, and the art of experimentation and adaptation.

Uncover the hidden intricacies of precise messaging and segmentation as Heather Chastain unveils surprising insights and perceptions discovered through her groundbreaking generational research study in the direct selling industry.  Discover the unique advantages that direct selling excels at that are key areas where companies can maximize their efforts to meet consumers' evolving needs and attract...

On this episode of Direct Approach, Wayne and Nathan Moore, President of Global Sales and Marketing, Mary Kay cover topics ranging from leadership, technology, and strategies for staying relevant in the beauty industry. Nathan also discusses the power of simplicity and how that philosophy and the company's mission-driven approach have been key to keeping the global company aligned around its missi...

Wayne is joined by Corey Lindley , Founding Executive and CEO of dōTERRA , who talks about some of the challenges of moving into international markets and what it takes to become a global company. He also shares the importance of collaboration and communication between the home office and corporate and explains how it improves operations.

Wayne Moorehead talks with Russ Moorehead, Chief Marketing Officer of Nu Skin. With a remarkable career in direct selling and 16 years as SVP Digital Strategy at Estée Lauder Companies, Russ shares insights on the evolution of the industry, taking risks, and cultivating purpose-driven workplace culture and how technology empowers success. They also discuss remote work challenges, debunking the one...

Adapting Business Strategies for a Changing Channel: Wayne Moorehead is joined by Rolf Sorg, Founder and CEO of PM-International, who shares a unique perspective on the wins and challenges from their unprecedented history of 29 years of continued growth in the direct sales channel!

Wayne Moorehead is joined by Steve Fife, President and CEO of LifeVantage, who talks about the innovative strategies he and the team implemented to evolve the company's business model with a modern approach that enhances the customer experience while leveraging the power of community and social selling. 

Wayne is joined by Michele Gay, Co-Founder and Chairwoman of LimeLife by Alcone and Sarah Shadonix, Founder & CEO, Scout & Cellar , who talk about how their friendship and willingness to be transparent with each other has become essential in their ability to achieve greater success as leaders and its transformative impact across their organizations. 

Wayne Moorehead is joined by Kody Bateman, Founder & Chief Visionary Officer of Promptings, formerly SendOutCards. Kody talks about the inspiration behind his company's recent rebranding and why direct selling companies must rely on authentic connections to survive in a digital world. 

Wayne is joined by Ben Riley, President of Young Living, to talk about his approach to leading a legacy company in a rapidly evolving environment and some of the ways to leverage technology to offer better experiences for customers and distributors.

Wayne is joined by Mike Green, Chief Digital Officer at Arbonne to talk about some challenges and hesitancy preventing direct selling companies from embracing innovation and how they are preparing for the future of AI by exploring uses in everything from customer service to shopping experiences.

Wayne is joined by Nancy Bogart, Founder & CEO of Jordan Essentials, who shares how a longevity mindset drives the company's decision-making, business strategies, culture and more. And how they use humor as a tool for weathering the inevitable storms of business that also helps build trust across the entire organization.

Wayne is joined by Patrick Wright, CEO of AdvoCare, who takes listeners behind the scenes of how AdvoCare shifted to a single-level compensation plan, the lessons learned and the value of removing complexity in the sales process.

Wayne is joined by Will Templeton, Director Global Amway Brand, CSR & Sustainability, who talks about the emotional nature of a brand, what it takes to bring it to life, the importance of personalization for customers and why traceability and sustainability are must-haves for every business today.

Wayne is joined by million-dollar ring earner and Executive Vice President of PPLSI, Darnell Self who shares his philosophies on how intentional leadership is the foundation for building trust and increasing retention. He also unpacks the difference between management and leadership and offers a new way to look at work/life balance.