Direct Approach with Wayne Moorehead

Discover how Red Aspen's Amanda Moore revolutionized their business with a bold Shopify migration, boosting revenue by 8 percent and enhancing customer experience. Learn practical strategies for launching paid ads, building trust with distributors and leveraging ecommerce tools to drive growth. A must-listen for modern direct selling leaders!

Angela Loehr Chrysler, Chief Development Officer at ACN, shares how the legacy company is modernizing its strategy while staying true to its roots. From leadership lessons to field engagement, this episode explores how to evolve with intention.

In Part 2 of this powerful interview, Rob Sperry shares the hidden leadership gaps that stall momentum—and how to fix them. From belief and retention to clarity and consistency, this episode expands on the core themes of Rob's new book, Built to Last in Direct Selling . Visit builttolastpodcast.com to listen to the full audio version of this powerful new book.

Rob Sperry joins Direct Approach to share the real reasons companies last—and why belief, consistency and trust matter more than ever. Based on his book Built to Last in Direct Selling , this episode offers field-first strategies and honest perspective for modern leadership.

Jennifer and Bret Bonacorsi, Co-Founders of jBloom, share how intentional culture, field trust and bold leadership fueled the brand's biggest growth year yet. From product innovation to the Plunder acquisition, this episode is a blueprint for purpose-driven leadership.

CEO & Master Formulator Alexy Goldstein shares how his passion for wellness and people-first leadership built New U Life into a brand rooted in trust, transformation and transparency. From innovation and AI to field leadership and trust, this episode reveals what it takes to grow with purpose.

Andrew Schmidt, Regional President, West Markets at Amway joins Direct Approach to discuss what it means to lead with principle during seasons of change. From flexible income trends and incentive evolution to new segmentation strategies and reputation risks, Andrew offers a grounded perspective on what's fixed, what's flexible—and why clarity is the foundation of trust.

In this episode of Direct Approach, Brett Duncan moderates a high-impact panel with executives Orville Thompson (Co-Founder & CEO, Scentsy), Brian Dill (Vice President of Sales, Norwex), Nancy Bogart (Founder & CEO, Jordan Essentials) and Lynn Lippert (Vice President, L'BRI). They share what's working (and what's not) in today's direct selling landscape—from self-hosting to subscriptions and TikTo...

Wayne Moorehead speaks with Mary Kay executives Dr. Lucy Gildea and Tara Eustace about keeping a legacy brand modern, relevant and impactful. Discover how Mary Kay fuses science-backed products, digital transformation and timeless purpose to empower women worldwide. With a 60-year foundation, they share how community, innovation and authenticity drive global success.

Join host Wayne Moorehead as Ørjan Sæle , Co-Founder of Zinzino, shares his journey from skepticism to building a $200M direct selling empire. Discover how Zinzino's customer-centric model, test-based nutrition and innovative acquisitions drive global growth. Ørjan reveals strategies for balancing field and corporate roles, navigating criticism and shaping direct selling's future with a human touc...

Discover how AI is transforming direct selling space. Tune in as leaders from Sunrider , Mannatech and eXp Realty share strategies driving growth and efficiency. Learn how Sunrider boosts customer engagement globally, why Mannatech's AI forecasting slashed inventory costs and how eXp Realty enhances agent experiences through AI innovation. Get actionable insights to stay ahead in the ever-evolving...

(Special Presentation from DSU Spring 2025) What does it really take to build trust, loyalty and momentum from the ground up? In this bonus episode, Aspen Emry shares the bold, messy and deeply personal approach behind Bravely's explosive growth. From grassroots beginnings to a $100M trajectory, she reveals how showing up with heart, humility and hustle can change everything. If you're craving rea...

Join host Wayne Moorehead as Aspen Emry , co-founder and CEO of Bravenly Global, shares her journey from teacher to building a $50M wellness empire during a pandemic. Discover how she crafted a balanced compensation plan, fostered a thriving community and leveraged human connection to drive explosive growth. Aspen's insights on leadership, innovation and the future of direct selling will inspire y...

Join host Wayne Moorehead as Kirk Jowers , CEO of doTERRA, shares his journey from political law to leading a wellness giant. From advising McCain and Obama to driving doTERRA's global growth, he reveals strategies for innovation, building community and navigating direct selling's future. Explore his insights on balancing legacy with evolution, revamping compensation plans and why direct selling c...

AI is no longer a future concept—it's transforming direct selling today. In this episode of Direct Approach, Wayne Moorehead talks with Gareth Hooper , Chief Information Officer at Sunrider International, about how AI-powered tools are reshaping the industry. From smarter selling strategies to AI-driven customer experiences, Gareth shares real-world applications and insights on where companies sho...

In this BONUS episode, Stuart Johnson , CEO of Direct Selling News, unpacks the biggest shifts shaping the industry. From AI disruption to the rise of gig economy competition, Stuart shares expert insights on why some companies thrive while others struggle. Discover the key growth markets, the pitfalls of recent pivots and the strategies you need to stay ahead. With decades of experience, Stuart d...

In this special, 100 th episode of Direct Approach, Wayne Moorehead sits down with Stuart Johnson , CEO of Direct Selling News and a 40-year industry veteran. Known as the "CEO Whisperer," Stuart shares his journey from distributor to influential consultant. Discover his insights on building trust, navigating change and thriving amidst competition. Packed with strategic vision and actionable advic...

Wayne Moorehead sits down with industry veteran and business consultant Gordon Hester for a candid conversation on trust, momentum and the power of small decisions. Here Gordon dives into transactional vs. experiential leadership, navigating change without losing trust and avoiding common pitfalls in compensation plan changes. Packed with real-world strategies and insights, this episode is a must-...

Wayne Moorehead talks with Stephen Whitwell , Vice President of Field Development for North America and Europe at NeoLife International, about driving growth through leadership, redefining winning and more. Learn how NeoLife achieved record-breaking enrollment, the power of consistency and the three R's of retention. Learn actionable strategies to elevate your business and create lasting momentum....

In the latest Direct Approach podcast, Wayne talks with Susannah Schofield, OBE , Director General of the DSA UK and Ireland. Susannah shares her bold vision for the future of direct selling, highlighting the power of proactive change, personalization and collaboration. From spearheading a transformative rebrand to leveraging technology and AI, she provides insights on how the industry can adapt,...

In the latest Direct Approach episode, Wayne sits down with Daniel Chavez , Founder and CEO of VIVRI, to explore his journey from finance to direct selling. Daniel shares how he built a thriving business by starting small, staying true to his values and empowering distributors. Learn about his strategies for sustainable growth, effective market entry in Latin America and fostering trust within the...

What does it take to spark real transformation in direct selling? In this episode of Direct Approach, Wayne Moorehead sits down with LifeVantage President and CEO Steve Fife to uncover the bold moves and results behind the company's groundbreaking LV360 initiative. From overhauling their compensation plan to embracing affiliate marketing, Steve shares how LifeVantage evolved its strategy to meet t...

This week on Direct Approach, Wayne Moorehead sits down with David Schmidt , CEO of LifeWave and holder of over 130 patents. David shares how innovation, resilience and vision have driven LifeWave to 20 years of success in regenerative science and direct selling. Learn how he navigated challenges, fostered a culture of cutting-edge innovation and is shaping the future with bold advancements in AI,...

Join host Wayne Moorehead and Color Street's CRO, Brick Bergeson , as they discuss tools for building sustainable growth. Brick shares strategies for stabilizing and structuring companies for long-term success, from aligning brand identity with core values to tracking essential KPIs. Learn how his experience in hypergrowth companies has shaped his approach to creating an empowered sales force, dri...

¿Te preguntas si el primer evento DSU LATAM 2025 es para ti? Únete a Alex Hoffman y Al Bala en este episodio especial del podcast Direct Approach, donde profundizan en estrategias comprobadas para el éxito en la venta directa en América Latina. Como oradores destacados del evento DSU LATAM, que se llevará a cabo del 8 al 9 de enero en Doral, Florida, también compartirán por qué no puedes perderte...