Digital Transformation Survivors.

What happens when your ideal customer never sees your website or your emails—because their AI agent screens everything first? In this episode of Digital Transformation Survivors , Julian Tedstone sits down with Scott Brinker - former VP, Platform Ecosystem at HubSpot and editor of chiefmartec.com - to explore how AI agents, answer engines, and an ever-expanding Martech landscape are reshaping mark...

How do you consolidate a web estate the size of a small country? In this episode of Digital Transformation Survivors , host Julian Tedstone talks with Antonella Severo , Product Manager for WebCMS at Nestlé Global Services Spain . Antonella shares how Nestlé reduced more than 2,000 websites to 1,300 while improving governance, security, and speed to market. She walks through the decision to standa...

In this episode, Alan Perestrello, Managing Director at HartSquare, joins Digital Transformation Survivors to explore how membership and charity organizations are redefining their digital journeys.  From balancing tradition with innovation to building user-led technology ecosystems, Alan shares how communities rooted in shared purpose can make smarter decisions about their marketing and CRM stacks...

In this episode of Digital Transformation Survivors , Helga Eriksson, Global Web Leader at Alfa Laval, shares how she orchestrates a decentralized digital presence spanning 43 markets. From upgrading complex CMS systems to building a global web community, Helga explains how structure, governance, and trust turn chaos into collaboration. She also explores how AI is reshaping search behavior and why...

Alessandra Canavesi, Head of Digital Marketing & Customer Experience at AXA, sits down with Jules to share her perspective on managing multicultural teams and building authentic connections with sophisticated investors. She explains how her team navigates the tension between global consistency and local nuance, the art of tailoring communications for different levels of expertise, and why list...

In this energising and honest episode finale, Jules and Allison dig into the real-world dynamics of agility in practice—beyond the buzzwords. From unpacking the myth of self-organization to naming the creeping dangers of technical debt, they explore what truly drives high-performing teams. Together, they take on: Why self-organising teams aren’t free fall The difference between agile theater and m...

In Part 2 of this thought-provoking conversation, host Julian Tedstone welcomes back Alison from Quantum of Value for a candid exploration of the deeper issues surrounding Agile methodologies in digital transformation. Together, they take on a pressing question: What’s going wrong with Agile? From disillusionment at the boardroom level to ineffective top-down mandates, Alison unpacks the “cargo cu...

In this episode of Digital Transformation Survivors, host Julian Tedstone speaks with Allison Bacher,  co-founder of Quantum of Value, about what it really takes to lead meaningful, measurable change in complex organisations. Allison shares her journey from agile consultant to product innovator, and offers practical insights from years of guiding highly regulated and fast-scaling businesses throug...

In this episode of Digital Transformation Survivors , host Julian Tedstone sits down with Tony Byrne, founder of Real Story Group, to unpack the realities of enterprise MarTech decision-making. With decades of experience offering vendor-agnostic insights, Tony discusses why traditional analyst quadrants fall short, how organizations can navigate platform consolidation, and the growing role of comp...

In this kickoff episode of Digital Transformation Survivors Season 2, Julian Tedstone sits down with Paul Taylor, Product Transformation Lead at Worldline Merchant Services. Paul brings decades of experience in financial technology, mergers, and product transformation to the table, sharing insights on how organizations can thrive amid complexity. Paul unpacks what transformation truly looks like f...

Managing a digital ecosystem at scale is no small feat, especially when balancing creativity and control. In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Alan Botwright, Director of Product and Solutions Marketing at Acquia, to explore the evolving landscape of digital experience platforms (DXPs). Together, they discuss the unique challenges of managing web...

In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with communications expert Matthew McCarthy to explore the dynamic world of global digital communications. With extensive experience managing communications for powerhouse brands like Syngenta and Novartis, Matthew shares his unique approach to crafting messages that resonate across diverse audiences. 🚀 Key Topics...

In this episode of Digital Transformation Survivors , host Julian Tedstone sits down with Simon Sanett, Senior Group Digital Manager at National Grid, to unpack the realities of leading digital transformation inside one of the UK’s most critical infrastructure organisations. Simon shares his journey from the music industry’s frontlines during the Napster era to heading up a complex digital estate...

In this episode of Digital Transformation Survivors, host Julian Tedstone sits down with Adam Bird, Senior Technical Website Development Manager at the British Business Bank. Adam shares his insights into managing a complex web estate that supports UK businesses with funding, investment and advice - especially in an environment shaped by government mandates, economic shifts and rapid digital evolu...

In this final installment of our conversation with Dr. Jonathan Sykes, we explore the journey from user research to leadership, uncovering the critical role of design thinking in driving organizational transformation. Jonathan shares insights from his experience working with financial institutions, local government, and global digital justice initiatives, emphasising the importance of stakeholder...

In this episode of Digital Transformation Survivors, host Julian Tedstone continues his conversation with Dr. Jonathan Sykes, exploring the critical role of content design, user research, and service transformation in the public sector. Jonathan shares how understanding audience context, emotions, and stress levels is vital—especially when designing digital services for government users in crisis....

In this episode of Digital Transformation Survivors , host Julian Tedstone sits down with Dr. Jonathan Sykes—aka “Dr. Fun”—to explore the groundbreaking use of AI in UK government services. With a background in academia, human-computer interaction, and digital transformation across public sector organizations, John shares his experience leading the first AI-driven customer service solution for the...

In this episode, we explore how AuPairWorld, the world’s leading au pair matching platform, manages global digital operations across six languages, multiple markets, and thousands of daily users. Sara Redondo, Operations Manager at AuPairWorld, shares insights from her 12-year journey—starting as a linguist and customer support agent to leading digital transformation across content, marketing, and...

In this second part of our conversation with Filip Bech-Larsen, CTO of Umbraco, we explore two of the biggest challenges facing enterprises today: sustainability in web development and how to empower marketers and editors to optimize digital experiences with ease. Key topics in this episode include: - Sustainability in digital – How Umbraco is helping businesses measure and reduce their website’s...

Welcome to the very first episode of Digital Transformation Survivors! In this series, we explore the challenges and breakthroughs that come with managing complex web estates and digital transformation. In this episode, host Julian Tedstone, Managing Director at Coherence, sits down with Filip Bech-Larsen, CTO of Umbraco CMS—one of the most widely used open-source content management systems poweri...