Digital Transformation Success

Tacie Avedikian joins Priscilla on this episode of Digital Transformation Success to discuss how to navigate through the never-ending noise of the internet and successfully get your message out. Priscilla explains the analogy of a cocktail party and how it relates to respectfully commandeering the digital authority you need to communicate online. The conversation develops into an in-depth explanat...

Mike Garrison, Founder of Values-Based Mindset and Strategic Social Selling Consultant with DLAIgnite. He believes, without any hesitation, that we are all designed to accomplish so much more than we realize and is committed to helping people that are dedicated to being intentional about their unique expression of what it means to be human. Learn more about your ad choices. Visit megaphone.fm/adch...

Matt Valle joins Priscilla McKinney on the Digital Transformation Success podcast to discuss and evaluate his 25-year long career in the market research and user experience industries. From big-name companies like Amazon, Google, and eBay, to smaller operations at UserZoom, Matt has implemented ways to improve the CX, UX, and UI of countless apps. Diving into the effects of the pandemic on various...

For 30 years Eric Doyle worked in the oil and gas industry. He spent his days embracing traditional sales and marketing methods. Then one day in 2017, an interaction on LinkedIn changed his whole perspective. Since that single moment, his career shifted. Now, as a Social Selling Coach for DLA Ignite and Crux Social Selling, he’s here to tell you your company NEEDS social influence regardless of th...

Zappi is a market research company that cares. It isn't just about the quick data and accurate insights, but the importance of those involved from their employees and consumers to the board. With that in mind, every move they have made has been tailored to improve their performance, including digital transformation. President of Zappi, Ryan Barry, strives to implement empath from all levels. This...

Patrick Olszowski, CEO and Lead Researcher at Outrageous Impact, tackles two of the biggest digital transformation myths head-on in this episode of Digital Transformation Success: 1) Social influence can only help large enterprises grow. 2) Embracing social influence destroys the human element of your business. These statements are far from the truth. In fact, they may even be counter-intuitive to...

Do you wake up in the morning and think, “I just can’t wait to get an automated, impersonal promotional email today!” If so, this episode may not be for you. For all other people out there, Little Bird Marketing CEO Priscilla McKinney and Executive Director Ashley Le Blanc dissect how to implement automated marketing with a human touch. How do you balance the efficiency of using bots while staying...

Digital Transformation in the automotive industry is a vast subject including automation within the supply chain, connectivity electric vehicles, and of course eCommerce. But it is the digital marketing element that is of special interest to Vanessa Gartell. After major changes in the last year, she reflects on how her industry retooled the factories, but never went about retooling the skills the...

We’ve all heard of the golden rule: “Treat others the way you want to be treated.” But Mark Kilens, VP of Content and Community at Drift, is helping business engage their buyers with the platinum rule in mind: “Treat others the way they want to be treated.” In a continuously digital world, this means using new tools and technology to put the conversion back into conversational marketing. As the pu...

The more sales, the better... Right? In this episode of Digital Transformation Success, Little Bird Momma, Priscilla Mckinney, and VP of Digital Transformation, Tacie Avedikian, cover the key benefits of social selling in a digital space. Interested in elevating your sales game? You won’t want to miss out on this episode! Learn more about your ad choices. Visit megaphone.fm/adchoices

The fact is, if you’re not taking your presence digital you’re working in the past. This trend is something CEO and Co-founder of DLA Ignite, Tim Hughes, has seen developing over the past several years. With the outbreak of COVID in 2020 the need for digital transformation has accelerated exponentially. Moving into this brand new world, Tim suggests we drop the cold call and embrace people where t...