Digital Transformation Success

There is this Futurama episode centered around the idea that we have the technology, we just don't have the budget. A character had lost his leg, and because they had the technology to do so, they were able to replace his leg… with a mop and a bucket. With digital transformation, your company may have the technology to mine the data, but if that data isn’t accessible, well, you're going to be walk...

When brands like Google, Starbucks, Shopify and GE want to decode the future, they call Mitch Joel. We called him too. Mitch Joel is the Co-Founder of ThinkersOne, a platform that empowers companies with personalized and bite-sized thought leadership from the best thinkers in the world, and His first book, Six Pixels of Separation, named after his successful blog and podcast, is a business bestsel...

When we’re talking about digital success, it’s not about the bee-boo-boo pressing of buttons. We still need a team of amazing humans who know how to build relationships leveraging the digital tools. There is inner work that has to be done. Sales professionals need to know and understand how to bring themselves to the table in the right way, and it’s all about building a culture of communication an...

Digital dominance sounds mighty impressive. Whether or not you’re looking to dominate the digital world or ramp up your social selling skills, you are in the right place. One thing we can promise you— this isn’t fluff. There’s not even a single piece of fuzz floating around.  Zero fluff. Only the actionable stuff. Since when could we ever resist a rhyme? Get ready for CEO and Little Bird Momma, Pr...

Thought leadership is a big buzzword, but what does it really even mean? Where and how does thought leadership happen? How does it align with a personal brand? You have questions. We’ve got some answers. And more than a few tips and tricks up our sleeves.  CEO and Momma Bird, Priscilla McKinney, and VP of sales at Forbes Books, Natasha Walstra, dig deep into what thought leadership is, means, and...

Industry events - whether in-person or virtual - are inherently social affairs. Still, many people and businesses have trouble harnessing social media to maximize the digital transformation element of conferences. This is especially true around virtual conferences. On this episode of Digital Transformation Success, host and Little Bird Marketing CEO Priscilla McKinney and Little Bird Marketing Vic...

NFTs, cryptocurrency, and the Metaverse oh my! Oh the good ol’ days when we were only dealing with lions, tigers, and bears. Now, we’re on a whole new level. Join CEO and Little Bird Momma, Priscilla McKinney, and President of Berlin Cameron, Jennifer DeSilva, as they pull back the curtain on the world of digital transformation and uncover a veritable treasure chest of resources and connections. ...

The future of digital transformation hinges around human interaction and human input. In companies, it's the voice of the consumer. In tech, it's the voice of the user. In healthcare, it's the voice of the patient. Products, policies, features and laws are developed based on input from humans - and often through online sources. This is why data quality is so extremely important, and also why it's...

Elena Elkina is a Co-founder and Partner at Aleada Consulting, where she advises clients on privacy, data protection, and information security issues. Elena is known for her entrepreneurial approach to driving business performance while protecting information and serving as a trusted adviser for her clients. During her 20-year legal career, she has worked with financial and healthcare institutions...

For years, brands have relied on brand trackers to help guide their business decisions and overall brand strategy. But with new technology and methodologies on the market, should brand trackers alone still be relied on to provide an accurate depiction of a brand’s health? We’re taking the Digital Transformation Success podcast LIVE from IIEX Austin. Joining Priscilla McKinney on this episode is Za...

We live in a world of innovation where new technologies and systems are popping up left and right. But, is the latest always the greatest? Danielle Blugrind, Senior Consumer Insights Manager at Roku, joins Priscilla on this episode of Digital Transformation Success to discuss the importance of having a balance of human interaction and digital transformation in market research. With over 30 years o...

What can you expect from Meta’s session at IIeX in Austin? Curious how to adopt, scale and optimize Meta? What does the future of marketing look like?  On this episode of Digital Transformation Success, Priscilla chats with Chip Senkbeil, a developer and advocator for emerging technologies who has spent his last 5 years supporting business growth at Meta.  Chip is identifying key themes of Meta’s...

Contrary to his own podcast’s name, John Dick is definitely not “The Dumbest Guy in the Room” on the Digital Transformation Success Podcast. Founder and CEO of Civicscience and fellow podcaster, John Dick, joined Priscilla to discuss how their next-generation research methods are bringing a new and necessary perspective for brands trying to navigate our ever-changing world. They dive into the need...

No one likes a disingenuous person. Period. Especially when it comes to social selling. So rather than pitch slapping people immediately after they accept your LinkedIn connection request, why not focus on building a genuine personal brand to build genuine connections instead? Gracing the Digital Transformation Success podcast once again is the one and only, DLA ignite Co-Founder, Adam Gray. Adam...

Today, Mama Bird Priscilla McKinney chats with Corey Featherly of Meta. For more than 4 years Corey has been at the forefront of digital change, supporting small and medium businesses across all industries, and helping them leverage Meta’s digital marketing tools to find business success. Everything from the future of Virtual Reality to what an NFT actually is will be discussed as we look into the...

The truth is, the digital transformation wave started well before the pandemic ensued. Sure, the pandemic has accelerated digital transformation but digital transformation has been a turning point for businesses for years now and will continue to be beneficial for years to come. Long gone are the days when a simple flyer or brochure would do the trick as far as influencing prospective customers. ...

Hearing the word “digital” can cause our brains to default, ultimately drawing a connecting line from digital transformation to an issue with technology. Priscilla McKinney is joined by Tony Moroney, Founder and Managing Partner of Beta Digital and Co-Founder of The Digital Transformation Lab, to discuss effective digital transformation that enables, supports and accelerates business strategy. To...

Social media has fundamentally changed the way we live and do business. Though it is often thought of as a marketer’s tool, it’s not just for marketing departments! The future of work demands that brands embrace digital transformation across their entire organization. There is not a day that goes by that we’re not somehow engaged on a social platform. More than likely, the first thing you reach fo...

The Legal Industry isn’t exactly known for digital transformation or technology adoption. So, what is the state of innovation in the legal industry? Get the insider scoop on this episode as digital transformation meets practicality with Daniel Farris, Founder and "Chief Man in Suit" at NMBL Technologies. Daniel Farris is a former software engineer and network administrator turned technology and pr...

Sergio Suarez, Founder and CEO of TackleAI, recently joined Priscilla McKinney on the Digital Transformation Success Podcast to discuss critical information regarding adopting meaningful AI solutions in the business sphere.  AI adoption has skyrocketed over the last 18 months. As a result of the pandemic, businesses have been pushed into digital transformations, including the transition from tradi...

We all learn life lessons, sometimes the hard way, but it's about how you apply those lessons going forward. Maggie Fox, Independent Board Director at Smile.io, joins Priscilla on this episode of Digital Transformation Success with inspiration for teamwork and stories of lessons learned and applied. Tune in for an informative and relatable episode of being human in the age of digital transformatio...

Principal Management Consultant at Arcadis, Damian Clayton-bull, joins Priscilla McKinney on this episode of Digital Transformation Success to discuss the human aspect of digital transformation. Damian explains how to talk about digital transformation in a way that feels familiar, and helps people truly understand the path to their goals. This episode dives into the intricacies of design thinking...

Greg Satell, master of digital transformation, joins Priscilla on this episode of Digital Transformation Success to discuss his two fantastic books, the effects of digital skepticism, and how digital transformation differs greatly from innovation. This episode wraps up with a discussion of how problem-solving promotes the most valuable innovation and how businesses everywhere can capitalize on thi...

William Shorten, International Coaching Federation Certified Leadership and Development Coach, joins Priscilla to discuss the intricacies of the supply chain world, the benefits of a flexible work environment, and how to pivot and adapt to new business landscapes when changes inevitably arise. This episode wraps up with an explanation of how to implement positive digital habits for a successful di...

In this episode, Adam Gray, Co-Founder of DLA ignite, joins Priscilla to discuss the shift in mindset and behavior that is necessary to digitally transform. Priscilla and Adam dive into the importance of taking an active role in learning the ins and outs of the digital world, and why passive learning will never produce the same growth. Adam explains the importance of refining our systems and strat...