Digital Signage Done Right

Use AI to Create Content Today EPISODE 113 | Guest: Debbie DeWitt, marketing communications manager for Visix, Inc. AI is a hot topic these days, but can it really be used to help with digital signage content and other communications efforts? The short answer is, yes. Using just a few tools, and a basic knowledge of prompts, anyone can use AI tools to generate ideas and suggestions, text, images,...

EPISODE 112 | AI Personas & Ethics Guest: Josh Bachynski, AI innovator and thought leader Do you have certain employee groups or demographics you’d like to communicate with more effectively? Can you identify your ideal audience representative? Artificial intelligence can help, but Using AI tools to create personas and improve communication requires a solid understanding of their capabilities and l...

EPISODE 111 | Adapting to the AI Age Guest: Josh Bachynski, AI innovator and thought leader The information age is over. The AI age is here. With ChatGPT, Bard and other AI-powered chat agents exploding onto the scene, how we search for and interact with information is changing rapidly, and will continue to evolve at breakneck speed. Communicators will have to adapt quickly to adopt and leverage t...

6 Growing Content Trends for Digital Signage  EPISODE 110 | Guest: Ellyce Kelly, professional services consultant for Visix Content is anything you put on screens. Coming up with the subjects and formats for your visual communications is a daily challenge that shouldn’t be dictated by your content management software . To engage viewers, messaging needs to be driven by your audience’s interests, n...

Internal Communication Trends for 2023 EPISODE 109 | Guest: Debbie DeWitt, marketing communications manager for Visix In the post-pandemic world, organizations have not only changed their physical footprints and in-office policies, they’ve had to reevaluate their priorities and processes to attract and retain valuable talent. The stopgaps that emerged in 2020 have evolved into more permanent, huma...

ISE 2023 Wrap Up EPISODE 108 | Guest: Brian Galante, president and co-founder of Dimension PR Trade shows are one of the most important ways that vendors can introduce new products, check in on technology trends and form lasting partnerships. For the first time in years, crowds are returning to the show floor in full force to see what’s new in the AV/IT industry. In this episode, we get a quick wr...

How Digital Signage Helps Facility Managers EPISODE 107 | Guest: Sean Matthews, president & CEO of Visix, Inc. Facility managers have to keep the big picture in mind while juggling a lot of disparate systems and teams. Using enterprise digital signage software can help pull those systems together for a unified visual communications strategy. Combine message management with event schedules, wayfind...

How to Choose the Right Digital Signage Player EPISODE 106 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix Digital signage is a system, and that system includes displays, content management software and some specialized hardware to get your content to the screens. Choosing the right hardware depends on what your content is, how many screens you’re feeding and...

Designing Menu Boards for Screens EPISODE 105 | Guest: Jill Perardi, director of professional services for Visix Menus can go digital and contain as much information as you like. But designing menu boards is not the same as creating paper menus, so you need to keep a few things in mind to have maximum effect and provide the best customer experience possible. In this episode, Jill Perardi walks us...

10 Digital Signage Tips in Under 10 Minutes EPISODE 104 | Guest: Ellyce Kelly, professional services consultant for Visix, Inc. As we approach the year’s end, we’re giving you our quick countdown of 10 digital signage tips that you can start using right now. Or you can work these into your content strategy when you get back to the office in the new year. Either way, isn’t it worth just 10 minutes...

Why Your Business Needs a Digital Signage System EPISODE 103 | Guest: Debbie DeWitt, marketing communications manager for Visix No matter what size organization you have, business digital signage is a necessary tool to engage employees, increase their productivity and further your business goals. This is just as true with a hybrid workplace as it is for someplace where everyone is on site all the...

9 Quick Digital Design Tips EPISODE 102 | Host: Derek DeWitt, communications specialist for Visix Whether you’re designing for digital signage software , PowerPoint presentations, social media or downloadable resources, you’ve got to nail the basics to break through to your audience. In addition to good graphic design, you need to understand your audience and the context of your messaging to commu...

Digital Signs for Hotels & Hospitality EPISODE 101 | Guest: Dave Leo, region sales manager – North Central for Visix Digital signs for hotels and other hospitality venues are the most efficient way to communicate large amounts of timely information to visitors in an environment that’s constantly changing. Anything from wayfinding to advertising and even flight information can be updated quickly an...

Using Design Themes on Your Screens EPISODE 100 | Guest: Debbie DeWitt, marketing communications manager for Visix Design themes are super useful for both launching and maintaining momentum on a digital signage system. It helps you maintain consistency, helps reinforce your branding and it makes things a lot easier for multiple content contributors. Most importantly, it makes your screens look goo...

Digital Signage Analytics & Why It Matters EPISODE 99 | Trey Hicks, COO & CSO of Visix, Inc. A powerful tool for any communications efforts is digital signage analytics, which can not only give you an overview of how successful your messaging is but can also help drill down to something as granular as individual contributors.  In this episode, Trey Hicks from Visix discusses why analytics matters,...

Seven Principles for a Data-Driven Workplace EPISODE 98 | Sean Matthews, president & CEO of Visix, Inc. Many of our clients use their digital signage software to show data and data visualizations on their screens. It’s a great motivator for your workforce and helps create a data-driven workplace for better decision making and higher productivity. But how do you know what data to show and how to di...

Emotional Connections through Internal Messaging EPISODE 97 |  Andrew Brown, co-founder of the Academy of Business Communications It's not engagement, it's not communications, it’s not culture. Although each of these things play a part, none of them encompasses the whole idea nor the entire effort involved in forging emotional connections between an organization an its employees. Andrew Brown walk...

12 Workplace Motivation Ideas EPISODE 96 | Guest: Debbie DeWitt, marketing communications manager for Visix Attracting and retaining talent; employee health, wellness and satisfaction; efficiency and productivity – the success of your organization hinges on workplace motivation and how you’re engaging your workers, whether they’re in the office or working remotely. In this episode, we cover some s...

Retail Digital Signs: Worth the Investment EPISODE 95 | Guest: Jason Cain, region sales manager – South Central for Visix From shops to restaurants, campus bookstores to zoos, hotels and casinos to car dealerships – retail digital signs are being used to improve the customer experience, motivate staff and increase sales. In this episode, Jason Cain talks through how lots of different retailers are...

Digital Signage Content 101: Getting Started EPISODE 94 | Guest: Debbie DeWitt, marketing communications manager for Visix Your company or campus just bought and installed a digital signage system. Your boss then tells you you’re responsible for keeping your screens full of realtime, engaging content. Yikes! It’s not as scary as it sounds. With some basic training and a little inspiration, anyone...

Digital Signs for Local Government EPISODE 93 | Guest: Chip Kepner, region sales manager – West Great Lakes, for Visix Government is all about people. Communicating essential information to both the public and employees can be a challenge with such a wide array of services and updates to convey. Whether it’s meeting agendas, wayfinding, weather or info boards, digital signs for local governments c...

The Power of Language EPISODE 92 | Guest: Jennifer King, performance coach with Stand & Deliver Communication is about language. Words matter, but so does the intention behind those words, the feeling or action you want them to inspire, and the way you deliver them. This is true in any context, whether it’s digital signage messaging , email, Zoom meetings, one-on-one conversations or presentations...

8 Communications Trends for a Hybrid Workforce EPISODE 91 | Guest: Debbie DeWitt, marketing communications manager for Visix The hybrid workforce has changed the way organizations connect employees to the company, the mission and each other. Although new tech and tools are part of the equation, some good old-fashioned employee engagement techniques are evolving to take center stage in the battle t...

Free Digital Signage Software Isn't Free EPISODE 90 | Sean Matthews, president & CEO of Visix, Inc. Lots of people advertise free digital signage software on the web. But is it free? Do these apps come with hidden costs, limited features or lackluster support? Most importantly, will the free software you’re considering adapt to your needs or force you to adapt to it? In this episode, Sean Matthews...

What Does Digital Signage Cost? EPISODE 89 | Guest: Trey Hicks, chief sales officer, Visix What does digital signage cost? It seems like a simple question, but it’s not. Digital signage isn’t like buying a cell phone at a kiosk. It’s more like kitting out a smart home with phones for your whole family along with smart speakers and TVs, a cell and internet service package, as well as all the entert...