Digital Signage Done Right

EPISODE 138 | Guest: Sean Matthews, president & CEO of Visix Sustainability is on everyone’s mind, so it’s natural that organizations of all types are looking for ways to reduce power and waste. Modern digital signs have come along way down this road, and innovative new technologies and platforms are getting us ever closer to carbon-neutral solutions. Hear about the green push in facilities ma...

EPISODE 137 | Guest: Debbie DeWitt, marketing communications manager for Visix What are internal communications professionals focused on this year? In this episode, we take a look at multiple surveys and sources to see what the top themes and priorities are, and discuss how they might affect digital signage managers. Some trends have continued from last year, while others present brand new challen...

EPISODE 136 | Guest: Ellyce Kelly, professional services consultant for Visix Boost viewer engagement with these five easy content design tips: prioritize readability, design for the specific environment, maintain brand consistency, leverage storytelling and embrace interactivity. In this episode, we give you practical advice to create compelling communications that make people put down their phon...

EPISODE 135 | Guest: Trey Hicks, COO & CSO of Visix, Inc. Choros is a revolutionary new space booking solution that lets you book any kind of shared space or asset, in any kind of environment, using just a smartphone. There’s no app to download and admin tools are all in the cloud, so you never have to download or update anything. Use Choros by itself, or combine it with ultra-low-power availa...

EPISODE 134 | Guest: Brian Galante, founder and owner of Dimension PR Integrated Systems Europe, the largest event of its kind anywhere, happened recently in Barcelona. We talk about some of the technologies and trends we saw there, as well as what these new innovations might mean for the future of audiovisual communications, workplace technologies and the return to office movement. Discover the b...

EPISODE 133 | Guest: Debbie DeWitt, marketing communications manager for Visix Digital signage has become so ubiquitous that people are finding new and innovative ways to transcend common uses of digital signage, expanding the technology’s reach into more uncommon contexts. In this episode, we cover some of the newest ways organizations are using their screens to communicate to , connect with, and...

EPISODE 132 | Derek DeWitt, communications specialist for Visix The Internet of Things (IoT) is increasing connectivity in new and interesting ways that will transform the way we interact with our surroundings. Digital signs with sensors and IoT capabilities will become environmentally-aware, and as circumstances around the screens change, they’ll be able to alter what they’re showing (and how the...

EPISODE 131 | Guest: Debbie DeWitt, marketing communications manager for Visix No communication strategy can be successful without a good plan in place. There are many models out there to choose from, but the OASIS model is a perfect fit for people who are responsible for managing digital signage and other internal communications platforms. By using the five pillars of OASIS, anyone can develop an...

EPISODE 130 | Guest: Jennifer King, artistic director of Napa Shakespeare, tenured professor of theater at Napa Valley College, freelance theater director and corporate communications coach When looking for advice on how to improve communications and engagement, you can do a lot worse than looking to the Bard of Avon, William Shakespeare, for inspiration. His use of language, his ability to engage...

EPISODE 129 | Guest: Debbie DeWitt, marketing communications manager for Visix McKinsey & Company has published a report about ten top-of-mind organizational shifts in that leaders are coping with and implementing. And these items are still relevant as we close out the year and enter a new one. Our times have brought some fundamental changes to the way organizations do what they do, and leader...

EPISODE 128 | Guest: Jill Perardi, director of professional services for Visix Time and money constraints shouldn’t stop your organization from having professional-looking interactive content on your digital signage. Interactive wayfinding templates are an attractive and affordable solution for environments that are less demanding than others. Every design starts from a standardized template, but...

EPISODE 127 | Guest: Fanette Ronjat, professional services consultant for Visix Digital signage content feeds are a fast and easy way to get content up on your screens. They look good, save you time and money, and are always up-to-date and relevant. Even if you have in-house designers, using content feeds can supplement your branded content, freeing up your folks to do more targeted messaging and...

EPISODE 126 | Guest: Debbie DeWitt, marketing communications manager for Visix Most organizations have communications for both internal and external audiences. If you’re sending mixed messages, or if those messages don’t reflect common branding and values, you can lose both employee trust and customer revenues In this episode, we talk about the importance of aligning your internal and external com...

EPISODE 125 | Guest: Ellyce Kelly, professional services consultant for Visix A fast and easy way to get great-looking content up on screens quickly is by using digital signage templates. They’re already designed with digital signage in mind by professionals yet can also be adjusted to fit in with existing brand standards. Digital signage templates also allow more people to contribute content whil...

EPISODE 124 | Derek DeWitt, communications specialist for Visix Web 3.0 is almost upon us, and it will herald completely new ways for people to communicate with one another in person, online and in virtual spaces. Organizations need to get in front of this new tech to understand what’s coming and what’s possible. We take a quick look back at the birth of the web and Web 2.0, and then peer into our...

EPISODE 123 | Guest: Fanette Ronjat, professional services consultant for Visix We’re drowning in data. Every organization has statistics, goals, deadlines and other info that they need to communicate to their employees, students, visitors and stakeholders. Making sure that data is accurate, timely and easy to understand is paramount. Data-driven content on digital signs can help. In this episode,...

VUCA & How Digital Signage Can Help EPISODE 122 | Guest: Debbie DeWitt, marketing communications manager for Visix In this episode, we look at how business leaders and communicators can prepare for and react to the real and perceived effects of VUCA – Volatility, Uncertainty, Complexity and Ambiguity. To meet these challenges, they need to be diligent, flexible and adaptable at speed. A good d...

Benefits and Tips for Digital Directories EPISODE 121 | Guest: Jill Perardi, director of professional services for Visix Giving people attractive, easy-to-read digital directories can save them time and improve the visitor experience. The trick is to plan ahead, know your audience’s needs and give them just enough information on screen. We’ll walk you through the best practices and most common mis...

The Evolution of Booking Spaces EPISODE 120 | Guest: Trey Hicks, COO & CSO of Visix, Inc. People need to meet, work and thrive, no matter how their workplace or work schedule is organized. As hybrid models incorporate more office hoteling, hotdesking and other shared workspace policies, tech tools are having to adapt to meet more modern standards. In this episode, we step through the history a...

Connect without Corporate Jargon EPISODE 119 | Guest: Jennifer King, executive communication coach Corporate jargon is something that’s used in every workplace, but does it serve the audience or the speaker? Jargon has its place and might be efficient, but it can often dilute, obfuscate and even offend. To communicate effectively, the needs of the listener have to be prioritized. Otherwise, things...

Common Technical Mistakes to Avoid EPISODE 118 | Guest: Joe Murray, technical operations manager and lead systems engineer for Visix We want to be sure that your digital signage software implementation goes as smoothly as possible. To that end, we’ve rounded up some of the most common technical mistakes we’ve seen in the past so you can avoid them. This is an episode we think your IT team will ver...

Quick Guide to Digital Signage Benefits EPISODE 117 | Guest: Debbie DeWitt, marketing communications manager for Visix The case has certainly been made for businesses needing digital signage , but what, specifically, can and should you put on your screens? In this episode, we give you a quick guide with 14 digital signage benefits and content ideas in just over 15 minutes. Whether you have a digit...

IC23 InfoComm Preview of New Products EPISODE 116 | Guest: Sean Matthews, president & CEO of Visix In this InfoComm preview, hear all about the three (count ‘em, three) new products Visix will unveil at this year’s show that all aim to greatly improve the user experience. There’s support for a digital signage player that’s becoming ubiquitous, an affordable solution for office hoteling and hotdesk...

Digital Signage Today & Tomorrow EPISODE 115 | Guest: Daniel Brown, editor of Digital Signage Today The digital signage space is facing a period of rapid change that shifts the focus to the audience and the experience, instead of the message and the product. Innovations in workflows and approaches are being augmented by technological advances like holograms, IoT, AR and AI. Sustainability consider...

Digital Donor Walls: Benefits & Tips EPISODE 114 | Guest: Jill Perardi, director or professional services for Visix Digital donor walls are being used by companies, non-profits, hospitals, schools and other organizations to celebrate and encourage philanthropy. Studies have proven that recognizing donors with a well-designed presentation on big screens can drive more donations than static plaques....