Byer Co

Digital Rage

Business EN ↓ 157 episodes

Digital Rage is a podcast about digital marketing, brought to you by Byer Co. We are a digital marketing agency specializing in web design, SEO, PPC advertising and more. This show will share our tips, tricks, and resources we use to boost our clients visibility online. We will share the good, bad, and ugly sides of digital marketing and keep our listeners up-to-date on the latest news. So join us as we deep dive into the world of digital marketing through our agency lens.

Author

Byer Co

Category

Business

Podcast website

digitalrage.co

Latest episode

Jul 1, 2026

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Episodes

AI Performance for Technology Manufacturers: What Bing Webmaster Tools Citation Data Reveals About Content Visibility 06.04.2026

Bing Webmaster Tools now gives technology manufacturers a practical way to see whether their content is being cited in AI experiences. This article explains what total citations and cited pages can reveal, why content structure matters, and how industrial brands can improve citation visibility for technical buyers.

Cybersecurity SEO in 2026: What Still Drives Qualified Traffic and Pipeline 06.04.2026

Cybersecurity SEO in 2026 still depends on relevance, technical clarity, proof, and buyer alignment, but the goal is qualified pipeline, not just rankings. Here is what still works for security vendors, MSSPs, MSPs, security SaaS teams, and cybersecurity consultancies.

The New Search Funnel for Cybersecurity Buyers: AI Overviews, Zero-Click Search, and Trust-Driven Evaluation 03.04.2026

Cybersecurity buyers are using search differently in 2026. AI Overviews, zero-click behavior, and trust-driven evaluation are changing how security vendors, MSSPs, MSPs, and security SaaS companies earn visibility, credibility, and qualified pipeline from search.

Byer-Nichols Threat Brief for March 16-31 2026 02.04.2026

Threat activity spiked as APT36, TA446, and UNC1069 leaned into credential theft and cloud-identity abuse, while Bearlyfy escalated politically driven ransomware. Silver Fox and TeamPCP pushed opportunistic access and data theft, and major exploits hit Apple, F5, Cisco, SharePoint, and NetScaler. Priorities for defenders include identity hardening, rapid patching, and post-compromise hunting.

Trade Show Follow-Up: Digital Sequences That Close Deals 01.04.2026

Booth conversations are just the beginning. Learn how to use digital follow-up sequences to segment trade show leads and turn interactions into opportunities.

Interactive ROI Calculators: Hook Prospects with Custom Quotes 31.03.2026

Learn how interactive calculators turn passive website visitors into qualified leads by providing immediate, personalized value through custom quote logic.

AI Content for Manufacturers: Sanity-Powered Whitepapers That Rank 27.03.2026

Manufacturers can use AI to produce stronger whitepapers, but only when subject matter expertise, technical SEO, and a modern publishing stack work together. Learn the Sanity-powered workflow.

Retargeting Reels for Manufacturers: Using LinkedIn Video to Re-Engage Decision-Makers 25.03.2026

LinkedIn retargeting gives manufacturers a practical way to stay visible to buyers who already showed interest. Learn how short-form video and reel-style creative can support long sales cycles and drive stronger middle-funnel performance.

PPC for Parts Manufacturers: How Google Ads Produces Better RFQ ROI 24.03.2026

Stop wasting budget on broad terms. Learn the precision PPC strategies that drive high-quality RFQs for parts manufacturers and machine shops.

Voice Search for Manufacturers: Show Up for Nearby Contract Manufacturing Queries 23.03.2026

Voice search is changing how B2B buyers find local manufacturing partners. Learn how to optimize for 'near me' and natural language queries to capture high-intent leads.

Byer-Nichols Threat Brief: Cybersecurity Data for March 1-15, 2026 18.03.2026

Ransomware activity in early March 2026 remained fragmented, led by Qilin with continued pressure across manufacturing, technology, and construction sectors, while small businesses made up the vast majority of victims.

Manufacturing RFQ Forms: Boost Conversions with Professional Quote Systems 16.03.2026
Manufacturing Cyber Attacks 2026: Fix WP Sites & Boost Leads 12.03.2026
Slow Websites Killing Manufacturing Leads? Fix with Edge Computing Now 09.03.2026

In this episode, we explore how slow website performance is draining leads from B2B manufacturers and why moving away from traditional WordPress setups to a modern edge-computing stack is no longer optional.

Byer-Nichols Threat Brief Cybersecurity Data for February 16-31 2026 04.03.2026

Alex and Sarah break down the latest threat intelligence, discussing the rise of large enterprise victims, the dominance of the Qilin ransomware group, and the strange case of AI-themed malware.

Personalization & Performance — Using CRM Data Inside Your Manufacturing Web App 02.03.2026

Learn how integrating CRM data into your manufacturing web app can transform a static site into a personalized, high-performance sales tool that shortens complex B2B sales cycles.

Breaking the Silos: Why API Integrations are a Game Changer for Manufacturing 23.02.2026

Manufacturers increasingly rely on complex sales cycles, multi-touchpoint marketing, and personalized customer interactions. Yet too many still operate with data silos: website leads live in one place, sales activity lives in another, and marketing campaigns run in yet another. That fragmented data makes it nearly impossible to gain a unified view of prospects and customers. The solution?  API-pow...

Byer-Nichols Threat Brief for February 1-15 2026 17.02.2026

This  threat intelligence report  detailing global cyber activity for the first half of February 2026 highlights a significant shift toward  cloud-based exploitation  and  identity theft . Prominent ransomware groups like  Qilin  and  The Gentlemen  continue to dominate the landscape, frequently targeting  manufacturing and technology sectors  within the United States. The document identifies seve...

Byer-Nichols Threat Brief for January 16-31 2026 03.02.2026

Ransomware stayed hot in late January, with Cl0p jumping to the top after its huge Cleo linked victim dump, while Qilin, Akira, Sinobi and The Gentlemen kept pressure on manufacturing and mid market orgs. At the same time, exploitation of vCenter, SmarterMail, Zimbra, Ivanti EPMM and Fortinet gear drove a wave of opportunistic intrusions. Threat actors like Sandworm, Konni and ShinyHunters leaned...

Byer-Nichols Threat Brief for January 1-15 2026 20.01.2026

The  Byer-Nichols Threat Brief  provides a comprehensive analysis of the cybersecurity landscape during the first half of  January 2026 . This report highlights a significant surge in  ransomware activity , specifically noting that the group  Qilin  remains a dominant threat to the  manufacturing sector . It details how modern attackers are increasingly utilizing  double-extortion tactics  and exp...

Complete Pipedrive Integration: Pipeline Intelligence Architecture 19.01.2026

Phish Tank Digital offers a specialized  intelligence layer  designed to enhance  Pipedrive CRM  by filling critical data gaps in the sales process. The system converts anonymous website interactions into  enriched prospect profiles , providing sales teams with comprehensive timelines of engagement and  intent scoring . By capturing behavioral data and  technographic details , the architecture hel...

Complete HubSpot Integration: Universal Data Sharing Architecture 12.01.2026

Phish Tank Digital proposes a  universal data sharing architecture  designed to overcome the inherent limitations of native  HubSpot integrations . By positioning a company's  website as the central intelligence hub , this framework prevents the formation of  data silos  and ensures that critical  attribution details  are preserved across platforms. This strategy offers businesses  full data owner...

Complete Salesforce Ecosystem Integration: Zero Data Loss Architecture 05.01.2026

Phish Tank Digital  offers specialized  Salesforce integration services  designed specifically for the high-security requirements of  cybersecurity companies . Their "Zero Data Loss Architecture" addresses the common problem of  attribution blind spots , ensuring that lead data and marketing intelligence remain intact as they move from digital platforms into the sales pipeline. By utilizing  enter...

Byer-Nichols Threat Brief for December 16-31 2025 02.01.2026

This  threat intelligence brief  provides a comprehensive analysis of the global cybersecurity landscape during the final two weeks of 2025. It highlights  Qilin  as the most dominant ransomware threat, noting a specific surge in attacks against the  manufacturing sector  and  small businesses . The report identifies a dangerous shift toward  stealthier intrusion methods , such as DNS manipulation...

ABM is Dead for Mid-Market Cybersecurity. Here's What Works Now. 29.12.2025

"ABM is Dead for Mid-Market Cybersecurity," argues that  traditional Account-Based Marketing (ABM) is ineffective and too costly  for smaller cybersecurity firms with $1M–$5M in revenue. Author Jeff Byer asserts that the enterprise ABM playbook results in wasted budget and "thin pipeline" due to high software costs and buyer skepticism. The article introduces an alternative framework called  Struc...

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