Byer Co
Digital Rage
Digital Rage is a podcast about digital marketing, brought to you by Byer Co. We are a digital marketing agency specializing in web design, SEO, PPC advertising and more. This show will share our tips, tricks, and resources we use to boost our clients visibility online. We will share the good, bad, and ugly sides of digital marketing and keep our listeners up-to-date on the latest news. So join us as we deep dive into the world of digital marketing through our agency lens.
Be sure to visit the podcast's website and support the creator: digitalrage.co
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Episodes
Stickers and Magnets, Which One Works Better for Local Brand Visibility 29.05.2026 3:01
Stickers and magnets each support local brand visibility in different ways, with stickers offering flexible placement and magnets providing longer lasting presence on vehicles, equipment, and other repeat-view surfaces.
Posters and Banners, How to Use Both for Event Promotion 29.05.2026 4:01
Posters and banners work best together in event promotion when each format handles a different job, with banners creating long range visibility and posters adding detail in places where people have more time to read.
Flyers and Posters, How to Build a Better Local Promotion Campaign 29.05.2026 3:57
Flyers and posters help build stronger local promotion campaigns when posters attract attention in public spaces and flyers carry the take-home details that support response, sharing, and follow through.
Poster Printing for Businesses, Events, and In-Store Promotions 29.05.2026 4:40
Poster printing helps businesses and event organizers create affordable, flexible visibility for storefronts, interiors, community promotion, and point of sale messaging when the format, design, and placement are planned around how people actually view posters.
Custom Banner Printing for Events and Promotions 27.05.2026 3:28
Custom banner printing helps businesses and event organizers create clear visibility for openings, promotions, and public events when size, materials, messaging, and placement are chosen with the actual viewing environment in mind.
When Business Cards and Postcards Work Better Together for Local Marketing 22.05.2026 3:33
Business cards and postcards often work better together for local marketing because each piece supports a different kind of interaction, with business cards handling direct contact and postcards helping deliver a broader follow up message.
What Strong Digital Marketing Looks Like for Technology Manufacturers in 2026 21.05.2026 4:33
Strong digital marketing for technology manufacturers in 2026 is less about chasing channel volume and more about creating a connected system for visibility, trust, qualification, and sales support. The companies performing best tend to combine clear positioning, useful content, proof, modern infrastructure, and disciplined measurement.
Byer-Nichols Threat Brief for May 1-15 2026 20.05.2026 4:44
The first half of May was relatively routine overall, with ransomware activity continuing to heavily impact small businesses, which accounted for 79.06% of victims. Construction, retail, and financial services emerged as the most targeted sectors, while the United States remained the primary victim location at 45.08%. One notable development was the sudden emergence of Bavacai as a new ransomware-...
Building a Modern Digital Marketing Stack for Technology Manufacturers 20.05.2026 3:57
A modern digital marketing stack helps technology manufacturers connect content, conversion, measurement, and buyer experience more effectively. The right stack supports speed, trust, cleaner operations, and better coordination across long industrial buying journeys.
Building a Modern Cybersecurity Marketing Stack: CMS, CRM, Analytics, Paid Media, and AI Workflows 19.05.2026 4:47
A modern cybersecurity marketing stack connects CMS, CRM, analytics, paid media, and AI-supported workflows so teams can improve execution, measurement, and buyer relevance without creating more operational sprawl.
Webinar, Whitepaper, or Demo: Which Content Format Works Best at Each Stage of the Security Buyer Journey 16.05.2026 4:23
Different cybersecurity content formats perform best at different buying stages, and marketers improve results when webinars, whitepapers, and demos match buyer intent, stakeholder needs, and deal timing.
Letterhead and Envelopes, Why Matching Business Stationery Still Matters 15.05.2026 3:27
Matching letterhead and envelopes still help businesses look more credible, consistent, and intentional, especially when printed pieces carry important messages, proposals, invoices, or welcome materials.
Dashboard Metrics That Matter for Industrial Technology Marketing Leaders 15.05.2026 4:20
Industrial technology marketing dashboards are more useful when they focus on buyer quality, progression, and commercial relevance rather than surface-level activity. The best dashboards help leaders see which channels and content are actually supporting qualified pipeline over time.
Where Organic Content Improves Paid Search ROI for Industrial Technology Brands 14.05.2026 4:33
Organic content does more than support SEO. For industrial technology brands, it can improve paid search ROI by increasing relevance, strengthening landing pages, building trust, and helping qualified buyers move through a longer decision process.
How Cybersecurity Companies Can Use Compliance Content Without Sounding Generic 14.05.2026 4:36
Cybersecurity companies can use compliance content more effectively when they connect requirements to buyer risk, operational reality, and category expertise instead of publishing generic checklist material.
Why Custom Business Card Design Beats Template-Only Printing for Realtors 13.05.2026 4:16
Realtors often get better first impressions, clearer branding, and more usable cards when the design is built around their market instead of forced into a generic template.
Landing Pages for Cybersecurity Campaigns: What Security Buyers Need Before They Convert 13.05.2026 4:33
High-performing cybersecurity landing pages help buyers convert by clarifying fit, reducing risk, showing proof, and addressing the technical, executive, and compliance questions that shape real security evaluations.
What Realtors Should Include on a Business Card for Better First Impressions 13.05.2026 4:15
Realtor business cards make stronger first impressions when they include the right information in a clear order and reflect a brand that feels credible, memorable, and easy to trust.
Email Nurturing for Long Sales Cycles in Industrial Technology 13.05.2026 4:02
Email nurturing can support long industrial sales cycles by delivering useful, trust-building content over time. For technology manufacturers, the best nurture programs help buyers stay engaged, informed, and qualified without becoming repetitive or overly sales-driven.
Menu Design Choices That Shape First Impressions for Restaurants 13.05.2026 3:27
Restaurant menus shape first impressions through layout, readability, brand fit, and material choices, especially when the design is customized to the dining experience instead of forced into a generic template.
Content Journeys for Technology Manufacturers: Matching Messaging to Buyer Stage 13.05.2026 3:52
Technology manufacturers get better marketing results when content matches how buyers actually move from awareness to evaluation. A structured content journey helps engineers, procurement teams, and executives find the right level of information at the right stage of a long B2B decision process.
Business Cards for Attorneys: What Signals Professionalism Right Away 13.05.2026 4:15
Attorney business cards create stronger first impressions when the design feels clear, credible, and aligned with the way legal clients evaluate professionalism and trust.
Event Signage for Local Businesses: What Gets Noticed and Remembered 13.05.2026 3:49
Event signage performs best when local businesses design for fast recognition, clear hierarchy, and a setting-specific message that people can notice and remember.
How AI Helps Technology Manufacturers Turn One Topic into Blogs, Emails, Social Posts, and Sales Content 13.05.2026 4:29
AI can help technology manufacturers turn one strong topic into a connected set of blog, email, social, and sales assets without starting from scratch each time. The best results come when AI supports repurposing and structure while human teams guide positioning, accuracy, and buyer relevance.
Outdoor Event Banners: How to Design for Distance, Weather, and Traffic 13.05.2026 4:44
Outdoor event banners work best when the design accounts for viewing distance, local weather conditions, and the way vehicle and foot traffic actually move through the space.
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