Digital Media Spotlight

Introduction Andrea's unconventional career path The importance of networking Discovering a passion for database marketing Interview Andrea's journey to GNW Consulting The role of relationships in career development Challenges in the evolving martech landscape Presentation Future-proofing content strategy for AI Impact of AI on search and visibility Practical tips for digital marketing in an AI-dr...

Introduction Matt Maher's transition from ESPN All-American to tech innovator Founding M7 Innovations with a focus on AI, AR, and VR Recorded live at the Software Oasis AI Summit Interview Matt's unique background in sports and media The role of MIT and the 'poor man's MBA' in Matt's journey The focus on innovation and tech translation at M7 Presentation Insights on AI's current landscape and tech...

Introduction Chris' early entrepreneurial spirit Transition from sales to SEO Launching CSP Agency Interview Chris' journey from popcorn sales to SEO Key pivots in his career Challenges and opportunities in digital marketing Presentation Introduction to generative engine optimization Importance of staying visible in AI-driven search Chris' human-first geo framework Panel Q&A Audience questions on...

Introduction - Emily Dailey's unexpected journey from theater to hospitality. - Discovering the parallels between theater and hotel management. - The role of a brand advocate in shaping Emily's career. Interview - Emily's decision to pursue a non-linear career path. - The creation of new roles in hospitality branding. - Insights on brand activation and sensory experiences. Presentation - Chief Mar...

Introduction - Siva Balakrishnan's accidental start in entrepreneurship - Learning to leverage global talent - Foundation of Vserve Ebusiness Solutions Interview - Early challenges and learnings - Importance of timing in industry trends - Building a scalable tech-enabled business Presentation - AI integration for business efficiency - Holistic approach to reducing business friction - Real-world ap...

Introduction - Kevin's unique journey from hockey to IT and media buying - The founding vision of DISTRIKT - Overview of DISTRIKT's end-to-end client solutions   Interview - Kevin's transition from media buying to data strategies - The importance of understanding different sides of the data industry - How DISTRIKT's boutique approach benefits clients   Presentation - Introduction to the growth eng...

Whitney Hart is the Chief Strategy Officer at Avenue Z, where she leads the charge in developing innovative AI-driven marketing strategies. With a rich background in communications and public relations, Whitney has worked with top agencies like Weber Shandwick and Edelman before joining Avenue Z to harness AI for digital marketing success. Show Notes: [00:00] Introduction to Whitney Hart and her c...

Beth Trejo is the founder and CEO of Chatterkick, a digital marketing agency based in the Midwest. With a strong background in marketing and social media, Beth established Chatterkick to address local business needs. She has navigated the complexities of entrepreneurship, including selling her business to private equity and later buying it back, all while raising a family and building a successful...

Laura Patterson is the President of VisionEdge Marketing, a growth strategy consultancy. Since 1999, she has been at the forefront of marketing performance management, helping B2B companies leverage data and analytics for customer-centric growth. Laura is also an acclaimed author and patent holder. 00:00 - Introduction and Laura Patterson's journey 10:30 - Early career insights and the importance...

Patrick Brightman is the President and CEO of 3E Public Relations, a New Jersey-based agency specializing in PR, social media, and content. With a background in journalism, Patrick transitioned into public relations and co-founded 3E, leading it through significant industry changes and helping clients navigate the evolving media landscape. 00:00 - Introduction to Patrick Brightman and 3E Public Re...

In this episode, host Michael Bernzweig talks with Tim Davidson , co‑founder of Clean Commit , about how to use experimentation to grow faster and smarter. Tim explains why “trying stuff” isn’t real testing, outlines a simple hypothesis‑driven framework, and shows how to prioritize ideas by potential impact and effort. He shares examples from e‑commerce brands, including price tests that lifted re...

In this episode, host Michael Bernzweig sits down with Kevin Wassong , founder and CEO of Marketing AI, to explore why marketers have quietly ceded control of their brands to fragmented platforms and agencies. Kevin makes the case that creative and historical campaign data are a company’s true “brand DNA,” and argues that most teams no longer know what consumers are actually seeing from their bran...

In this episode, host Michael Bernzweig talks with Jono Bacon , founder and CEO of State Shift, about how to turn one‑way marketing into a true movement around your product. Jono breaks down why some brands win mindshare and passion while similar competitors stall, and shows how to communicate with “authentic mirroring,” focus on the right engagement signals, and design habit‑forming product exper...

Bernard Huang , founder of Clearscope, joins host Michael Bernzweig to explain how AI is transforming search and why so many brands are seeing their organic traffic quietly evaporate. He breaks down the rise of Answer/Generative Engine Optimization (AEO/GEO), shows how models like Gemini and ChatGPT actually research and assemble responses, and explains why brand mentions and AI citations are beco...

On this episode, host Michael Bernzweig sits down with Allan Khazak, CEO of Vroom Media Group , which builds high-impact digital campaigns for growth-stage brands across channels and formats. We unpack why so many ad campaigns underperform even when the creative looks sharp, and the targeting seems dialed in, and how vague ideal customer profiles quietly sabotage results. Allan shares a practical...

In this episode of Digital Media Spotlight™, host Michael Bernzweig sits down with John “JB” Russell of Digital Womble to dissect why so many websites are losing traffic—and what to do about it. JB explains why the real issue isn’t just AI or volume, but the quality of your traffic and the precision of your keyword and content strategy. They dig into practical examples of buyer-intent keywords (li...