Digital Marketing Therapy

With a smaller team it can feel hard to know what to prioritize when it comes to marketing. It may feel like you need (or should) do it all. Email is a powerful tool in your marketing toolbox. That doesn't mean you have to do it all at once. Instead, start with the goals and priorities in mind and build over time. Trust me, you'll never regret having an email list of donors and potential donors yo...

Email doesn't have to be overcomplicated. This episode takes you through some foundations you'll want to consider when looking at your email strategy. It's time to simplify and get back to basics so you can build and grow based of data and engagement with your audience. What you'll learn: → how many calls-to-action (CTAs) should you include? → why email keeps you top of mind. → how to prioritize y...

Email is an important element of your marketing. So where do you get started? And from there, where do you expand? Consistency is important so building slowly over time is important. That way you can ensure that you're adding thoughtful communications that help guide your readers to a conversion and that they're getting the messages they need for their interests at the right time. What you'll lear...

Getting donors is tough work. So why don't fundraisers spend as much time retaining them as they do on getting new ones? When it comes to your monthly donors, being connected to them is so important. It's not about you though, it's about how they want to be connected to. This is what can feel overwhelming at times. In this episode you'll learn some ways to think about how you build community with...

Most fundraisers don't think of themselves as sales people. And while "sales" in the nonprofit space might look a little different, the foundation of taking them on a journey that ultimately leads in a donation, is still the same. Paying attention to how you you reach out to new donors and what that experience looks like is critical. What you'll learn: → how to make it more about them. → why leadi...

Funnels aren't just for sales teams. They are a way to understand how people become donors so you can get more of them! Funnels can help you create better donor and customer experiences while automating many of the actions. Learn how to set up a funnel, how to test and what to know before you get started.  What you'll learn: → funnels can include offline and online activities. → how to get started...

Building value into your monthly giving program is so important. It helps to create a deeper connection and build community. This helps your donors stick around longer, and hopefully increase their gifts over time. Managing the stewardship of these donors can be overwhelming. Learn some ways you can automate, personalize, and manage your monthly giving program with ease. What you'll learn: → why o...

If you're spending all your time directing people on where information is, training your team, or just struggling to figure out what the tasks the employee that just left did, then this episode is for you. Documenting the way things are done inside your organization doesn't just protect you when someone leaves, it helps to streamline onboarding and ensures that your team is doing critical tasks in...

Technology can help your streamline so many things in your organization. This can include marketing communications, internal systems, donor stewardship and on and on.  Getting everyone on board with new technology is the more difficult part. Learn ways to better communicate the need for new tech as well as how to embrace it in this episode. What you'll learn: → why change is good. → ways to make d...

Planning is important. It helps you know where you're going and what that means for your growth and impact. Executing that plan is the second half of the battle. Knowing if things are working and your strategies are going to get you to the end goal is where a lot of people get stuck. Learn about how you can effectively keep you and your team on the right track to geeting things done in this episod...

Technology can really support your business. I'm sharing the tools that I can't live without in case you're looking for recommendations. Remember that technology is only as impactful as the problem it solves. Don't go down a rabbit hole for tools you don't need. To evaluate the tools you need with our free downloadable down below. This post contains affiliate links. Should you choose to purchase,...

Meetings are great – you can get a lot done. Typically, they requre more work afterwards and your calendar can quickly get filled up without time to get the actual work done. 2024 is the year you master your calendar and get things done. Not all meetings NEED to happen and really asking yourself the purpose and the end goal can go a long way. What you allow your schedule to become is ultimately on...

We often forget about the self care that can happen in the inbetween moments of our day. The little things that we can do to fill up our cup and keep us steps away from burnout. Self-care isn't just about the big things, and when I realized that it really helped me to figure out how to put self-care into the pockets of my day that I had space in. Even just five minutes could make a big impact! I'm...

Do you ever wonder why some people find great success and grow faster and you might not be? Sure, it could be budget, staffing, marketing expertise, and on and on. But have you taken a moment to see how your mindset and limiting beliefs might be leading you to self-sabotage?  What you'll learn: → how mindset and limiting beliefs affect us. → her S E L F framework. Want to skip ahead? Here are key...

As you move into 2024, do you have a strategy for engaging with Gen Z? Understanding how Gen Z ticks can help you put together a strategy for building community that connects for long term relationships. Bonus – engaging with Gen Z can also help you build better connections with your audience overall. What you'll learn: → what is the real difference in how generations engage with brands digitally?...

Do you need a pep talk to get 2024 off to a great start? Listen to this short episode to get your head on straight, shake off 2023 and get ready for an incredible new year. What you'll learn: → why reflecting is important. → getting real with yourself and what you're doing. → bring joy and excitement to your job again. → remembering kindness. Want to skip ahead? Here are key takeaways: [4:40] Get...

When you reflect you remind yourself about what was amazing, what you want to do more of, and what you'll let go of. Walk through the exercises in this episode for yourself AND with your team as you plan for 2024. Then, create this as a practice throughout the year to make adjustments and changes as you work towards your organizational goals. What you'll learn: → what is a reflection practice? → h...

Are you someone that loves to plan, but the execution feels overwhelming? Let's break it down into manageable chunks. We don't have to think about EVERYTHING all the time. It's putting it together to that you know where to focus and get the most important things done.  What you'll learn: → tying things back to your goals. → how to break up goals quarterly. → planning you big three for the week. →...

When you think about sales how does it make you feel? For most people they feel icky and greasy. Sales doesn't have to be that way. You can implement a sales strategy into your fundraising approach so that you have a constant stream of people coming into your network for you to build stronger relationships with. What you'll learn: → why having a sales strategy doesn't mean you have to be salesy. →...