Digital Marketing Therapy

The year-end giving season is a busy time for nonprofits, with donations pouring in and teams scrambling to keep up. But the real work begins after the gifts are received – it's all about following up with donors to show your appreciation and nurture those relationships. Get practical tips and strategies to help you nail your year-end donor follow-up, so you can start 2025 on the right foot. What...

It's that time of year again – year-end giving season is just around the corner! In this episode, we're thrilled to have Vanessa Chase Lockshin, a fundraising expert specializing in digital fundraising and storytelling, share her top tips for executing successful email campaigns as part of your year-end giving strategy. Vanessa has helped clients raise millions of dollars through email, and she's...

Search Engine Optimization (SEO) is how you set up your website to get more organic traffic. SEO may seem daunting, but we break it down into actionable steps that any organization can implement. Whether you're new to SEO or looking to refine your strategy, this episode is packed with valuable insights to help you get found online. What you'll learn: → The key factors Google uses to rank websites...

You're already creating a lot of incredible content – so reuse it! You do. not need to create brand new for your blog posts. Simply repurpose things that already exist and turn them into blog posts! Once you listen to this episode, you'll start to come up with ideas from content you are creating everywhere! I can't want to hear what creative elements you come up with. What you'll learn: → How to t...

Having a great content strategy doesn't mean always having to create new. In fact, understanding what content you already have that's resonating with your audience, and updating it, can be a great way to increase your visibility on search.  Jon Clemence is here to share the strategies for updating your existing content. It's time to get started, increase your visibility, AND save time doing it. Wh...

Let's go on a journey through the essentials of blogging and content creation. If you're at the starting line or aiming to refine your current process, there's something valuable here for you. You'll learn why content is so important, why your whole team should be involved, and how to make it craveable so your audience wants more. What you'll learn: → Why creating regular content is crucial for no...

Are you looking to take your nonprofit's corporate partnerships to the next level? Join us as we explore the ins and outs of corporate sponsorships with Brandon Barnum, a master in forging powerful relationships that lead to significant funding. In this episode, we'll uncover the secrets to building your strategy for corporate giving. Learn how to establish meaningful ties with businesses and leve...

In today's digital age, it's easy to overlook the power of a tangible message in your hand. That's why we're diving into the world of direct mail with Robert Lee, a seasoned digital marketing guru who knows how to make an impact beyond the screen. In this episode, we explore the often-untapped potential of direct mail in fundraising efforts. Robert brings his wealth of experience to the table, dis...

Ever wonder how some nonprofits seem to always be in the news? It's not magic – it's PR! In this episode, we dive into the world of press releases and media relations with PR expert Mickey Kennedy. Learn how to craft compelling stories, build relationships with journalists, and get your nonprofit the attention it deserves. Whether you're a PR novice or looking to up your game, this episode is pack...

Ready to supercharge your nonprofit's donor stewardship game? In this episode, we're joined by the amazing Sabrina Walker Hernandez, a board management guru with over 25 years of nonprofit experience. Sabrina dishes out practical tips on how to engage your board in donor stewardship, from thank-you taskforces to creative cultivation strategies. Whether you're a seasoned pro or just starting out, t...

We're thrilled to have Howard Levy, a renowned expert in behavioral science, with us. Howard brings a wealth of knowledge on how nonprofits can tap into the principles of human psychology to boost their fundraising efforts. During our conversation, Howard explains the importance of building strong relationships with donors and how it's much more than just saying "thank you" for their contributions...

Welcome to our latest episode where we dive deep into the power of collaboration! Teaming up with other groups can open doors to new opportunities and amplify your message, reaching hearts and minds far and wide. But it's not just about shaking hands and combining resources; it takes smart planning and strategic thinking to truly succeed. Today, we're excited to share some key tactics that will he...

This episode is packed with powerful networking insights from master connector Steve Ramona. Tune in to learn Steve's time-tested strategies for building authentic relationships, generating quality referrals, and growing your business through connection. What you'll learn: → Strategies for effective virtual and in-person networking → Tips for meaningful conversations that add value → Techniques fo...

When you're a guest on someone else's podcast you are put in front of an audience that already trusts you. They are listening to what you have to say because they already enjoy the podcast you're guesting on. It is an opportunity for you to share your expertise and reach new audiences. However, there are a few things you can do to make it even more successful. What you'll learn: → Dustin's 5 step...

Collaborations are a great way to get more visibility for your organization, build trust, and get new donors. There are so many different ways you can collaborate – it's only limited by your imagination. Tune in to discover unexpected partnerships and learn how working with others can strengthen your mission impact. What you'll learn: → Unconventional collaboration ideas beyond traditional fundrai...

In today's episode, we're unlocking the potential of Google Ad Grants for nonprofits. If you've ever wondered how a $10,000 monthly ad spend could boost your organization's online presence, this is the episode for you. We'll guide you through setting up your website to maximize the benefits of Google Ads and share tips on converting visitors into supporters. Plus, don't miss out on our freebie to...

Building a website is big and can be super stressful. Once it's done, the unfortunate thing is that it's not done! As your business grows and evolves, your website should do the same alongside it. Sometimes its quick and simple changes, sometimes its a big overhaul. If this is on your radar then give this episode a listen so you can be more thoughtful about your approach, budgets, and time. What y...

Website accessibility is not something we commonly think about, but is really important. It matters because you want your users to have a great experience, search engines care, and it's a legal requirement. So how do you know if your website is accessible? We start to scratch the surface in this episode so you can evaluate your current website and start to make changes. What you'll learn: → why ac...

Content on your website is how you connect with your visitors. Ensuring they get what the need in the right way takes some finessing. As your organization grows and evolves, your website needs to do the same. With regular updating and reflection it is easy and doesn't take a long time. What you'll learn: → power of relying on your analytics. → how to create your sitemap. → taking your goals into c...

Live video is a great way to connect with your audience. It can be done in so many ways from social media to Zoom hangouts. You are only limited by your imagination. Don't be scared by live video. Have fun with it and take in all the things your audience is sharing with you. You can build trust with new audiences and get important information about what your audience cares most about. What you'll...

A strong video content strategy starts with getting started! If you want to take your videos to the next level, this is the episode for you. Atiba shares how to get over the hurdle of creating video and how to come up with the right ideas to take your audience on a journey. Regardless of where you are in your video creation strategy, there are tips for you in this episode to keep things moving for...

Creating video gets easy once you've gotten a little practice.. This happens by repetition. So if you're just getting started, this epiosde is for you. You'll get some do's and don'ts that will help you understand what to focus on and what to let go of. Remember, these are short form video elements so large production and fancy sets ups aren't required here!  What you'll learn: → creating a plan....

Stories are a great way to connect with your audience. When they are done through video they can be even more impactful! Stories that include other stakeholders, like board members, donors, volunteers, etc, are also fantastic. One thing we don't pay attention to is how we capture those stories, keep them for future use, and ensure you are sharing them ethically.  What you'll learn: → the power of...

Email is a great strategy for any organization. However, if you don't get the messaging right then it misses the mark. Understanding the way you share your organizations impact, through the eyes of your audience, can lead to much better results. Learn how to refine your messaging and increase the engagement from your emails in this episode. What you'll learn: → common mistakes people make with the...