Digital Marketing ROWhy?

Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager at FDS, about the one tactic that every business needs to include in their digital marketing strategy for 2025. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Welcome to 2025! As we get started on an exciting new year, Shannon and Krystal look back at some of our favorite episodes of 2024 and the key takeways from each that will be even more relevant going into 2025. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! Shannon kicks off the year with her own tip about something that every business owner needs to understand and always be on top of in 2025: their industry trends. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

For this week's Tip Tuesday, Shannon shares a tip from Joe Kuharic, FDS social media specialist, about how to use carousel posts effectively to maximize your engagement on social media. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

On this Christmas Eve Tip Tuesday, Shannon shares a tip from Jules Massa, FDS digital marketing consultant, about how to choose what products or services to focus your marketing on to maximize ROI. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

It's the last episode of 2024! In this episode, Shannon Allen and Krystal Vivian talk about how to use AI to increase your productivity and your ROI in 2025 — including what legal concerns to think about. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Shannon shares her own tip about why flexibility is an important part of your digital marketing strategy. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Shannon shares a tip from Jen Blocker, a creative designer at FDS, about the key to effective creative for your display ads. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Artificial intelligence is a big topic of conversation right now, but it's not just a buzzword or a passing trend. It's a technological advancement that is growing quickly. Businesses can take advantage of AI technology to help consumers find their business online easily, and provide a great experience whether they're looking at Google, Yelp or their individual website. In this week's episode, Sha...

Happy Tip Tuesday! Shannon shares a tip from Hannah Purucker, a campaign specialist at FDS, about the importance of tracking SEM impression share and how to optimize it. See omnystudio.com/listener for privacy information.

This Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about the importance (and ROI) of following industry trends. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

The results of the 2024 election are in. What does that mean for businesses, especially when it comes to digital advertising? Shannon Allen and Krystal Vivian discuss the potential impact on CTV, retail media advertising, social media and artificial intelligence.  Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.c...

Happy Tip Tuesday! This week, Shannon shares a tip from Katie Houser, senior campaign manager, about how to get the most out of your geofencing campaign. Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystud...

Happy Tip Tuesday! The holiday season is almost upon us. Krystal Vivian, Director of Social Media and Content Marketing at FDS, shares a tip about how to stand out on social media this holiday season for results that will last into 2025. Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federate...

This week, Shannon chats with 5 of her digital marketing strategists about things that business owners and marketing managers should be thinking about for 2025. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

It's Tip Tuesday! This week's tip is from Lori Akey, a campaign specialist at FDS. Lori shares her insights on finding the optimal frequency for your campaigns — which really comes down to figuring out how many impressions you need. Have an idea for a future episode or a burning digital marketing question? Text ROWHY to 45364 to share your idea! Read Federated Digital Solutions' blog Federated Dig...

This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant at FDS, about how to keep your cost-per-click lower for your SEM campaigns, while making sure you get more quality leads. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

This week, Shannon and Krystal finish the conversation about how to plan your marketing budget for 2025, focusing on how to budget for both SEM and social media management. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Shannon shares a tip from Lori Akey, campaign specialist, about the importance of staying up to date on trends in your industry and consumer behavior, including emerging technologies. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Shannon shares a tip from Jules Massa, digital marketing consultant at FDS, about a great way to use your extra budget at the end of 2024 to help prepare you for 2025. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

This week, Krystal returns for a conversation with Shannon about how to get the most out of your 4th quarter 2024 marketing and how to plan for 2025 – especially when it comes to branding solutions for display ads, OTT, video streaming and addressable geofencing. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.co...

This week, Shannon shares a tip from Melissa Weirick, a social media specialist at FDS, about the one thing every social media post needs: an interesting visual element. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Shannon shares a tip about the difference between structured and unstructured data when building a targeted audience for digital marketing campaigns. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

If you're like us, you're in knee deep in budget season. This week, Shannon talks about the questions every business owner and marketing director should ask themselves as they start to prepare their marketing budget for 2025. Join us in 2 weeks for part 2 of this budget season discussion!   Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions o...

Happy Tip Tuesday! This week, Shannon shares a tip from Angela Todd, senior digital marketing consultant, about how strategically targeting multiple audiences can drive ROI. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.