Digital Marketing ROWhy?

Happy Tip Tuesday! This week, Krystal Vivian, Director of Social Media and Content Marketing, shares a tip about how to create compelling, engaging and successful social media videos. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Search engine results pages are now showing AI-generated summaries of search results to help consumers find the answers they're searching for. But how does that impact paid search ads? This week, Shannon and Krystal discuss how AI is impacting search engine marketing, and what business owners need to do to make sure their SEM ads continue to drive a high ROI. Read Federated Digital Solutions' blog...

Happy Tip Tuesday! This week, Shannon shares a tip from Lisa Sikkema, regional sales manager, about why the research stage of the consumer journey is so important — and how to make sure your marketing is meeting consumers in the research stage. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener fo...

Happy Tip Tuesday! This week, Shannon shares her own tip about how to tell if your marketing budget is being invested appropriately to match consumer behavior. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Everyone's talking about artificial intelligence — but are these AI tools really worth the time and effort it takes to learn them? What tools are useful? What are the legal ramifications? Will they help your bottom line? This week, Shannon and Krystal talk about these questions and more on Digital Marketing ROWhy? Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook...

Happy Tip Tuesday! This week, Shannon shares a tip from Joe Kuharic, a social media specialist at FDS, about the unsung hero of the research phase of the consumer journey: blogs. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Shannon shares a tip from Megan Stinson, campaign specialist, about the valuable insights you can get when you track engagement metrics alongside conversions.. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

The cannabis industry has evolved dramatically since 2020, especially in the Midwest where Michigan now leads with a $3 billion market. In this episode, Shannon and Krystal take a look at the current state of business for cannabis dispensaries, the shifting cannabis consumer demographics and how cannabis businesses can use digital marketing to stand out to attract new customers and retain loyal on...

This week, Shannon Allen shares a tip from Jessica Reid, digital marketing consultant at FDS, about how cannabis brands can stay compliant on social media. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

For Tip Tuesday this week, Shannon shares a tip from Lori Akey, campaign specialist, about the three things you need to consider and know before you start your next digital marketing campaign. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Businesses are seeing significant ROI from influencer marketing, especially local small and midsize businesses. And you don't need to partner with a big-name celebrity to see results. In fact, businesses see more results when they partner with influencers with smaller followings. This week, Shannon and Krystal discuss microinfluencers and nanoinfluencers, and how local businesses can get started w...

This week, Shannon shares a tip from Melissa Weirick, social media specialist, about why it's so important for your business's information to be accurate on listing sites across the internet — even on listings you may not know about. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy i...

Happy Tip Tuesday! This week, Shannon shares a tip from Rory Kemerer, digital marketing consultant, about why it's so important to optimize your business's online presence for voice search. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

You know that you need to create content that engages people on social media — but how do you do that? This week, Krystal Vivian is joined again by FDS social media specialists Joe Kuharic and Melissa Weirick for a conversation about how businesses can cut through the clutter of social media to beat the algorithm and engage audiences. Read Federated Digital Solutions' blog Federated Digital...

This week, Shannon shares a tip from Hannah Purucker, campaign manager, about the importance of data visualization when reviewing your campaign reports. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Shannon Allen shares a tip from Joe Kuharic, social media specialist at FDS, about how less can be more on social media. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Algorithm updates. Changes in content moderation policies. Platforms shutting down, then coming back. Even though we're only 2 months in to 2025, it's been a busy year for social media platforms. But what does that mean for businesses? Is it even worth it to invest time in Meta anymore? What kind of content even resonates? That's the topic of discussion this week. Krystal Vivian is joined by FDS s...

For this week's Tip Tuesday, Shannon shares a tip from Katie Houser, senior campaign specialist, about the importance of SEM ad copy and how to stand out. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Krystal Vivian shares a tip from Angela Todd, senior digital marketing consultant at FDS, about the power of emotion in video ads. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

It's happened — more people are watching streaming video (OTT/CTV) than broadcast TV. What does that mean for advertisers? Shannon and Krystal discuss the tipping point, how advertisers should be thinking about OTT/CTV in 2025 and how to track the ROI. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/lis...

Happy Tip Tuesday! This week, Shannon shares a tip from Karlie Mandigo, senior digital marketing consultant at FDS, about the importance of consumer-centered marketing. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

This week for Tip Tuesday, Shannon shares a tip from Heather Riley, director of the campaign team, about how and why businesses should map out consumer touchpoints in their digital marketing strategy. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Happy Tip Tuesday! This week, Shannon shares a tip from Emily Wideman, regional sales manager at FDS, about how and why targeted display ads are so effective at driving revenue. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.

Wondering what other businesses are thinking about when it comes to marketing and advertising in 2025? Shannon Allen sits down with Gordon Borrell, CEO of Borrell Associates, to talk about advertising trends and how businesses can maximize ROI in 2025.  Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/lis...

Happy Tip Tuesday! This week, Krystal Vivian shares a tip about how to make your brainstorming sessions faster and more effective. Read Federated Digital Solutions' blog Federated Digital Solutions on Facebook Federated Digital Solutions on LinkedIn See omnystudio.com/listener for privacy information.