Digital Marketing Master

In this episode of Digital Marketing Master Archive Edition, Abby Martinez is joined by Oliver Walker-Jones, Head of Marketing, Communications & Brand at Joby Aviation. Oliver shares his unique career path from political campaigner to leading marketing efforts for cutting-edge electric air taxis. He discusses the challenges and excitement of introducing a groundbreaking product, building trust...

In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Ben Sailer, Director of Inbound Marketing at WordPress.com at Automattic. Ben shares his journey through the ever-evolving landscape of digital marketing, shedding light on the challenges of changing market perceptions, particularly about WordPress.com. He also offers invaluable advice on the importance of und...

In this episode of Digital Marketing Master Archive Edition, host Sarah Morse chats with Shanda Boyett, the Head of Corporate Marketing at Pushpay. Shanda shares insights into her role in shaping the company's brand and corporate messaging, the importance of data-driven creativity in marketing, and how Pushpay is helping nonprofits and faith-based organizations achieve their missions. With a rich...

In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Elliot Talbert-Goldstein, the Director of Digital Strategy at the Division of Professional Studies at UMBC. Elliot shares his unique insights into the digital marketing strategies employed by UMBC to connect with graduate students, working professionals, and community members. He discusses the importan...

In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Aida Kamber, current CMO and previous VP of Growth Marketing at Code42. Aida shares her expertise on protecting data from insiders, highlighting the importance of empathy and innovation in security marketing. She discusses the challenges of outdated technology, the significance of tech consolidation, a...

Join host Sarah Morse on this episode of Digital Marketing Master Archive Edition as she sits down with Reza Kamran, the former Senior Director of Product Marketing at Mitel. Reza shares his insights on the dynamic world of business communications, detailing Mitel's strategic shifts from on-premise PBX systems to innovative cloud-based solutions during his time as Senior Director. He discusses the...

Join host Abby Martinez on the Digital Marketing Master Archive Edition as she dives into the dynamic world of casino marketing with Adam Borden, Vice President of Digital Marketing at Live! Casino and Hotel. Adam shares his unique career journey from major brands to the vibrant and multifaceted casino industry. Discover how Adam and his team utilize technology to enhance customer experiences, tac...

In this episode of Digital Marketing Master Archive Edition, host Abby Martinez sits down with Bridget O'Brien, the Chief Marketing Officer of Tri-Harbor Financial Group, a leading office of Northwestern Mutual. Bridget shares her journey from healthcare marketing to financial services, discussing the unique challenges and strategies involved in marketing for a large financial advisory team. She d...

In this episode of the Digital Marketing Master Archive Edition, host Sarah Morse sits down with Sabina Osorio, Director of Marketing and Customer Engagement at TED Conferences. Sabina shares her journey in the marketing world and discusses her unique approach as a "marketing athlete." Discover how TED creates a boundless curiosity catalyst through its cross-disciplinary community and innovative i...

In this episode of the Digital Marketing Master Archive Edition, Sarah Morse sits down with Ari Capogeannis, Senior Director of Enterprise Revenue Marketing at Nvidia. Ari offers valuable advice for professionals in digital marketing, emphasizing the importance of alignment, data-driven decision-making, and continuous learning. Dive into a detailed discussion about aligning marketing and sales, le...

In this episode of Digital Marketing Master Archive Edition, host Abby Martinez welcomes Kerry Rana, Senior Director for Digital Marketing and Experience at ExtraHop. Kerry shares her unique journey from studying psychology to becoming a seasoned marketing professional in the B2B space. She delves into her diverse experiences across industries like higher education, fintech, and cybersecurity, off...

Join host Abby Martinez as she sits down with Matt Braud, Head of Global Marketing and Coms at Lummus Technology, in this episode of Digital Marketing Master Archive Edition. Explore Matt's career journey from strategic communications to marketing, and how the worlds of marketing and communications intertwine. Dive into the exciting story of Lummus Technology, a company undergoing significant tran...

Join host Sarah Morse as she delves into the dynamic world of digital marketing with Brett Tolbert, VP of Marketing and Sales Strategy at Comcast Business. In this episode, Brett shares insights into Comcast Business' telecommunications services for businesses of all sizes, the importance of reliability and cybersecurity, and the challenges of targeting diverse audiences. Discover how to navigates...

Join host Abby Martinez in this episode of Digital Marketing Master Archive Edition as she sits down with Anthony Giordano, VP of Growth Marketing at Sermo Inc., to explore his diverse journey through the world of marketing. From launching pharmaceuticals to pioneering Omni Channel advertising in the Middle East, Anthony shares insights gained from working across various sectors and geographies. D...

Join host Abby Martinez in an enlightening conversation with senior director of digital marketing for Dell Technologies, Geoffrey Colon, on the Digital Marketing Master Archive Edition. Together the two explore the core principles of marketing, the power of influence, and the importance of authenticity in connecting with audiences. Discover valuable lessons on navigating setbacks, embracing challe...

Join host Abby Martinez in an insightful conversation with marketing veteran Nancy Mcnee Newell on the Digital Marketing Master Archive Edition. Delve into Nancy's journey from unexpected beginnings at Baylor University to becoming the head of marketing experiences at Adobe, adept at navigating diverse industries and digital landscapes. Discover invaluable insights on targeting diverse audiences,...

Join Abby Martinez in a deep dive conversation with Angela Rueda, head of business marketing technology at Meta. From her early days in relationship marketing to navigating the complexities of marketing technology today, Angela shares insights, experiences, and pivotal moments that have shaped her career. Discover the importance of data, innovation, and finding your unique work style in this insig...

This episode marks that start of the archive edition series of the Digital Marketing Master Podcast. Through this series we’ll take a look back at the wisdom shared by our guests in these unpublished episodes. In our first installment of Digital Marketing Master Archive Edition we join host Abby Martinez in an insightful conversation with Demi Lin, Vice President of Global Strategy and Development...

Join host Abby Martinez in a riveting conversation with Doug Vosik, Senior Vice President of Marketing Communications and Ticketing for the Houston Texans. Discover how Doug's nontraditional career path led him to the heart of NFL marketing. From leveraging digital platforms to building emotional connections with fans this episode offers valuable insights into the dynamic world of sports marketing...

In this episode of Digital Marketing Master, our host Jeff Hendricks engages in a captivating conversation with the seasoned marketing professional, Eva Braiman. With over 25 years of experience, Eva shares her fascinating journey from the dawn of the digital age to the current era of generative AI and ChatGPT. Together, they delve into the challenges and opportunities in marketing, discussing mis...

Join Abby Martinez in an insightful conversation with Craig Moore, Director of Marketing and Branding for Credit Acceptance, as he shares his unique journey from law school to the world of digital marketing. Discover how Craig's legal background intersects with marketing innovation, shaping his role as a valuable bridge between the legal and marketing teams. Gain valuable insights into the evolvin...

Join host Abby Martinez in an enlightening conversation with Janet Monkres, Marketing and Sales Director for Senior Living Community, on the Digital Marketing Master podcast. Janet shares her remarkable journey from graduating with an undergraduate degree in architecture to working with major retailers like Target and Louis Vuitton. Discover how her path led her to the world of senior living commu...

Join host Abby Martinez in an inspiring conversation with Sheena Hakimian, Director of Digital Marketing for Condé Nast on the Digital Marketing Master podcast. Sheena shares her incredible journey from college to a decade at Condé Nast, discussing the power of manifesting dreams, building confidence, and finding meaning in both work and life. Gain insights into digital consumer marketing strategi...

Join Abby Martinez in her conversation with Priya Bajaj, Head of Industry for Media and Entertainment at Google. Discover Priya's unique journey from a computer science engineer to a seasoned marketer, exploring the intersection of technology and storytelling. Dive into the challenges and opportunities of data-driven marketing, and gain valuable insights on building meaningful connections in diver...

Join Abby Martinez in a dynamic conversation with Dan Drucker, VP of National Sales for Canon and a seasoned professional in sales and marketing. Discover the transformative journey from separate departments to a unified force, breaking down the barriers between sales and marketing. Learn how this collaboration has resulted in increased lead quantity and quality, and explore the challenges faced d...