Digital Marketing Insights Show

This episode features the excellent Fernanda Borssato. Fernanda is a Corporate Partnerships Executive at Dublin Simon Community.  Fernanda starts by discussing her outreach strategy on LinkedIn and facilitating the needs of businesses' CSR (Corporate Social Responsibility). Fernanda goes on to speak about how her skill set helped thousands of students and workers to get extended visas during...

This episode features the interesting Jennifer Bourke. Jennifer Bourke is the Marketing Manager at NuNet. Jennifer explains the complicated world of web3. At NuNet their platform uses blockchain technologies and crypt economic mechanisms for powering value exchange in a machine-to-machine marketplace of decentralized computing resources and algorithms. In layman's terms a decentralized server...

This episode features the wonderful Darragh Verschoyle. Darragh is the Head Of Online for Velo Coffee Roasters. Darragh highlights his ecommerce experience for almost 20 years. Starting off at web design, Darragh fell in love with graphic design, and as a result, pursued work in that area for several years. He then moved into ecommerce at Gamestop for 5+ years, followed by agency side work, then E...

This episode features the brilliant Dr. Ann Torres. Dr. Ann is the Head of the Marketing Discipline at the National University of Ireland Galway. Dr. Ann talks about her career, including her education in the US. We talk about the end goals for students at Galway with critical and strategic thinking being the most important skills developed from the courses. Students achieve this by working on rea...

This episode features the brilliant Ranjani Nagarajan. Ranjani is a Marketing Manager around Email Strategy at HubSpot. Ranjani first talks about her career in digital marketing working for digital agencies before landing her current role at Hubspot. We look at different opportunities in Hubspot's Marketing Hub and Ranjani explains a large part of a business's success is around segmentat...

This episode features the excellent Terry Reilly. Terry is the Head of Digital Marketing for Financial Services at Tata Consultancy Services. Terry starts by highlighting his early career and how he's built a team of 50+ members of staff. His biggest skill set is asking the right questions and communicating across several countries/time zones. We talk about data and how to ask the right quest...

This episode features the wonderful Farah Barry. Farah is the Content and Brand Manager at IMI and also a Freelance Copywriter. Farah runs through the different industries she's been a part of including Brown Thomas and professional education. Farah talks about her webinar campaigns the first one surpassing all expectations with 1600 guests. She explains they used the webinars as a lead gen c...

This episode features the multi-talented Dermot Murphy. Dermot is the Senior Social Strategist at Glanbia. Dermot talks about his career to date and how he has been part of most areas of digital marketing. He moves on to talk in great detail about paid social. Dermot wonderfully talks about the change in digital content in recent years and the current trend of learning more about what is going on...

This episode features the brilliant Mariela Katić-Kuredža. Mariela is a Digital Account Manager at Irish integrated marketing communications agency Hopkins Communications. Mariela talks about her career in the travel industry and moving into multiple different industries at Hopkins. She talks about TikTok advertising its strengths and limitations then compares the platform with Meta campaign studi...

This episode features the charming Kimi Ora Holtz. Kimi is the Web Design and Content Development Manager at Weirs of Baggot St. Kimi's biggest skill is humanising a lot of the digital channels and really bringing home the family feel that Weirs of Baggot Street provides. She talks about their work with st. Michaels House and their upcycling strategy together. We talk about the UGC content th...

This episode features the interesting San Shreekar. San is the Senior Digital Marketing & Communications Manager at PLANIT. With 13 years of experience, San goes through how she develops a 360 marketing plan for her clients. She talks through a Gym franchise campaign where they expanded the business into the Irish market. She highlights different platforms can be the right platform for your bu...

This episode features the multi-talented Tevin Farid. Tevin is the Senior Marketing Executive at Royal College of Surgeons in Ireland. Tevin talks about how he markets for the college and his impact from a marketing point of view. He talks about his post-graduate marketing and PR side of things whether that's webinars, newsletters or what they are doing in their industry. We talk about how he...

This episode features the charming Chris Carr. Chris is the President & CEO of Farotech. Chris starts by talking about how his agency takes a different approach in many ways. Instead of giving traditional initial quotes provides a 10-week discovery process to understand the business and then propose how they can move forward. We talk programmatic advertising with Stackadapt. With a wonderful b...

This episode features the excellent João Luiz Ferreira. João is the Digital Marketing Manager at ACA International. João speaks about his daily job identifying keywords and finding buyer personas. He talks about using Ahrefs and Semrush to identify his keywords. And how he uses a manual Google search to see if long tail terms appear. He gives a wonderful tip for using wordtune and buzzsumo to get...

This episode features the brilliant Camilla Odilon. Camilla is a Professor of Digital Marketing and works for Sooner than Later Solutions Limited. Camilla speaks about her career to date, her great work in Brazil and the challenges she faced arriving in Ireland. Camilla talks about data-driven work and using LinkedIn/YouTube channels to her advantage. Camilla talks about how she has such an engage...

This episode features the wonderful Lisandra Coelho. Lisandra is the Digital Marketing Specialist and Content Creator at NUI Galway. Lisandra speaks about her success in running a popular political campaign in Brazil. She helped build the speakers' follower profile to over 70,000 in a short space of time. In terms of software Lisandra speaks about her management of Hootsuite and Canva. She al...

This episode features the incredible John Lee Dumas. John is the creator & host of Entrepreneurs on Fire Podcast. With over 3800 episodes, at the time of writing, generating an average of $200,000+ dollars a month from his 1 million + listens a month. JLD would proclaim he's only just getting started. John lets us in on one of his large secrets to his success, consuming the right content....

This episode features the multi-talented Maeve Nowak. Maeve is the Digital Marketing Specialist at Abbott. Maeve has worked on all the main areas of digital but we focus the episode on PPC (primarily Google Ads). She discusses the removal of expanded text ads and wonderfully highlights the benefits of the changes for users. She talks through her process of improving campaigns with an improvement i...

This episode features the wonderful Evelyne Legaux. Evelyne is the Managing Director at Finance OTC Consulting Ltd. Evelyne first talks about her career in corporate and how she on many occasions had to find digital finance solutions for them. She talks about building her own digital presence and becoming a thought leader in the space. Using her blog and Linkedin to network with B2B finance leader...

This episode features the creative Kathryn Snell. Kathryn is the Digital Marketing & Social Media Specialist at Macra na Feirme. Kathryn speaks about her work in social media and email (e-letters). She talks about the importance of understanding the right social platforms for the right industries. A lot of businesses if B2B should focus on platforms like LinkedIn for example. She talks about h...

This episode features the creative Dani McFerran. Dani is the Founder and Creative Director at Done & Dusted Design. Dani starts by explaining her process of creating the brand design. Using a creative workshop with the client it's important for her and her team to start off right. Identifying the brand language, brand design and understanding the business's "tribe". She ta...

This episode features the lovely Kanishka Karara. Kanishka is the Digital Marketing & E-Commerce Specialist @ Kitchenfittingsdirect.com. Kanishka talks about her work in social media with a keen focus on Instagram. She talks about leveraging their products with desired experiences to increase engagement and audiences. In her example, she has a competition involving Garth Brooks tickets and a h...

This episode features the excellent Nadaline Webster. Nadaline is the Director of Marketing at Rightly.io. Nadaline speaks about her attitude towards content and advises the best results are by asking your audiences rather than trying to guess what they'd like to know more about. We talk about data and black-box thinking trying to understand the data via holistic thinking. Nadaline talks abou...

This episode features the wonderful Lindsay Sutherland. Lindsay is the creator of the Passive Income Examiner and runs her own content strategy business as well an author, speaker and coach. Lindsay first talks about the cost-effective benefits of podcasting. Led into one of her favourite platforms Textiful which she has optimised for selling her book (text PIE to 33777 to download her book). She...

This episode features the fabulous Cillian Bracken-Conway. Cillian is the Web Marketing Manager at eDesk. Cillian runs through his diverse history in digital but lands on SEO as his main area of expertise. He talks about his attention to detail in technical SEO. Giving a breakdown of some of the advanced areas in technical SEO for example canonical tags and pagination. Staying ahead of Schema can...