Digital Marketing Insights Show

This episode features the creative Gurkan Ates. Gurkan is a Digital Expert & Strategist who runs a business named gurtesmag. Gurkan first speaks about his growing platform and business gurtesmag. We focus on his content and work on the business. He uses viral and creative content from the wider world and provides tips for marketers to get creative. We run through some successful Christmas camp...

This episode features the creative James Houlihan. James is a YouTube Content Creator and Twitch Streamer. He talks about building a community and how he got started as a gamer streamer in Ireland. James starts by breaking down what you need to be a streamer. Recommending OBS Studio which is open-source software for video recording and live streaming (for Windows, Mac or Linux). He explains Twitch...

This episode features the lovely Linda O'Connell. Linda is the SVP Head of Digital Marketing & Communications at St. Vincent de Paul Ireland. Linda talks about her career and her special relationship with St. Vincent de Paul Ireland. She runs through how she has developed her skills in analytics, highlighting her growth in GA4 and concerns GDPR still isn't making the advancements nec...

This episode features the brilliant Amy Lynch. Amy is a Senior SEO Account Manager at Search Seven. Amy starts by running through her career, with over a decade in the industry and from working for herself for many years. She talks about having a website competing against top jewellery businesses because of her SEO work when starting off. Amy highlights her main strength is identifying SEO perform...

This episode features the excellent Ronan O'Flaherty. Ronan is a Multi-channel sub-editor and Journalist, contributing to the Irish Independent, Sunday Independent and The Herald. Ronan starts by running through the change of going from sporting news to general news. The requirements are to be factual and a stickler for detail. We talk about one of his most memorable pieces of work covering t...

This episode features the wonderful Krzysztof Wieclawski. Krzysztof is a Freelance Video Content Creator for his business Yellow Tag. Krzysztof starts by running through his career to date. He talks about shooting and producing across the country. Looking at the full recording process running through a real-life experience of work he did in Wales. He speaks highly of after-effects and how it'...

This episode features the creative Cian Brennan. Cian is a Freelance Video Content Creator working for his own business appropriately named Cian Brennan Videographer. He talks about his career to date and his mistakes in investing in an office with the intention to build a coworking space. He talks about his journeys to locations like Tokyo and Peru but really enjoys telling Irish stories from a c...

This episode features the creative Gavin Mulligan. Gavin is a Freelance Content Specialist who works mainly in written content. Gavin runs through his career to date. He talks through some of his client work. Highlighting his success with Busterbox, identifying keywords and for the first time driving leads through his content for their business. He talks up Clickup and Yoast from a social and SEO...

This episode features the interesting Lisa Finn. Lisa is the Digital Consultant & Leadership Trainer at LBSPartners, running her own consultancy company called Enhance Consultancy  Lisa runs through her career and talks about her how her current consultancy business comes in and looks at the digital processes and how they might transform or enhance practices via several different avenues. For...

This episode features the charming Luke Wilson. Luke is the Business Director at WiredCo.  Luke runs through his career to date where he discusses his Social Media roles including some huge Irish businesses like Centra and SuperValu. Luke talks about working for brands in Australia and Europe, meaning he needs to break down campaigns by region, market and audience and have a level of understanding...

This episode features the great Kavya Kothiyal. Kavya is an RFP & Business Development at Global Shares (a JP Morgan Company). Kavya talks about leveraging her past journalism and PR skills to create content in her current role. She highlights using Twitter analytics to showcase her work to previous clients. Kavya talks about her systems and current processes providing some great insights into...

This episode features the creative Onoir O'Brien. Onoir is a digital artist and the Digital Marketing Executive at the Maryborough Hotel. Onoir runs through her roles throughout the years doing a lot of work in the hospitality industry. Onoir runs through her social media skills highlighting some of her tips on creating engaging content. She talks about the e-commerce potential of Instagram s...

This episode features the interesting Eric Dumas. Eric is a Senior Digital Learning Consultant for the likes of Pfizer. Eric starts through his career by giving insights into how he learns and the lessons along the way. We talk about internal marketing processes and Eric gives a wonderful insight into user behaviours. He recommends the best ways to get into design and building systems. Recommendin...

This episode features the charming Brian Brennan. Brian is the Founder at Brian Brennan Coaching. Brian is in the popular fitness industry he talks about operating in a very competitive space. He talks about using trends and sounds to promote his brand and swears by Later/linkin. bio for his scheduled posts. He also explains that godaddy studio for mobile is a great editing tool on the go (costing...

This episode features the excellent Megan Rose McCarthy. Megan is the Marketing Manager at Interiors by Sisk. Megan first talks about her career to date stopping off at a PR firm and a luxury hotel on the way to her current industry in construction. Viewing Megan's work she wonderfully breaks down complex matters into easy to consume bite-size content. Throughout the show Megan wonderfully ex...

This episode features the creative Amelia Achmetsina-Dowd. Amelia is the Marketing and Sales Account Executive at KICK Dublin. Amelia speaks about her history first in sales growing up. This nicely leads to how Amelia's great work has grown in social. She talks about some of her work in Five Lamps has led to a social community, follower growth and assisted events as a result. Amelia explains...

This episode features the fabulous Dhruv Mathur. Dhruv is the founder of Perfect Digitals. Dhruv has a keen eye for International SEO. He explains how language and translation are one of the USPs for his international SEO and we discuss whether a company's website is best to use ccTLD, subdomains, subdirectory, gTLD with language parameters or different domains. He highlights what software yo...

This episode features the excellent Cian Byrne. Cian is a Freelance Copywriter for his company Cian Writes, with notable work with 256 and ilk clothing. He talks about producing recognised content around the world. He speaks about his work in cycling around Bianchi ebikes and how it gave a client huge attention due to the timing of the piece. He recommends two softwares;  Grammarly and word counte...

This episode features the lovely Sarah Ireton. Sarah is the Digital Marketing Specialist at CIF (Construction Industry Federation).  She first runs through her content marketing work, creating long-form content pieces and taking out the interesting aspects of social. Sarah explains an example of her work by highlighting her timely piece on Ergonomics. During the pandemic designing home workplaces...

This episode features the knowledgeable Seán Fahey. Seán is the  Founder and Digital Communications Specialist at Fahey Media. Sean starts by giving an overview of starting a digital agency. He then highlights how he works with businesses building a 3-month, 6-month and 12-month strategy. They'll look at contact sourcing, and creating a database which allows them to remarket to the audiences...

This episode features the lovely Sneha Padavala. Sneha is the B2B Content Marketer at Prommt.  She talks about her experience with her previous print media career and how it helps her content creation work. She starts by talking above the different levels of content giving the example of people new to the brand getting Elevator pitch-like content. She explains a lot of their content is in the form...

This episode features the insightful Erik Oliveira Santos. Erik is a Campaign Data Analyst at Sojern. Erik speaks about his role which is supporting the EMEA Sales team at Sojern. Providing campaign optimisation analysis, data analytics and insights through different types of reporting.  We talk about data platforms and Erik explains how he regularly uses Google Analytics 360 and Xandr. He goes in...

This episode features the excellent Niamh O'Connor. Niamh is the Head of Communications at Strong & Herd LLP. Niamh speaks about her work in email marketing and how she communicates with their target audience. We talk email workflows with Niamh building out, one for their members and the other being more built for engaging the wider audience. She talks about the forms of content which app...

This episode features the creative Aoife Gainsford. Aoife is the Head of Creative Services at The Smart Group. Aoife begins with building a strategy for their clients, analysing the content of competitors and seeing what is currently successful in the industry is a good benchmark. Then using her experience to build a brand identity and look for opportunities from there. Aoife explains how TikTok i...

This episode features the wonderful Ingryd Sampaio. Ingryd is the Digital Marketing Specialist at Purcell & Woodcock and works as a freelancer also.  Ingryd speaks about her love for marketing and why she decided to join the industry. She shares her knowledge of email marketing and how content and headlines are so important to the opening and consuming of them. She greats her real results by a...