Digital Marketing Gyaan

Global marketing strategies have become increasingly important with the internationalization of business and globalization of markets. Even though they are characterized by centralized coordination to achieve scale and scope economies, localization is also becoming increasingly important as consumer demand varies across countries. As you enter new markets, your challenge is to strike the right bal...

With intent-based marketing, you direct marketing campaigns to people who have a buying intent. This means that you minimize the money you spend on broad-based marketing. Content consumption is the strongest signal of B2B buyer intent. The type of content, the target audience is consuming can give you a glimpse of what your target audience is researching about. To share insight on Intent Based Con...

Social Media platforms have become a must for all brands to have their presence on. But the major challenge that brands generally face is improving social media engagement organically. Since, a lot depends on the type of platform selected, the audience type, and the communications that are being planned. To give better insight on this, we had Gabby Ianniello with us. Gabby Ianniello is the founder...

The Digital Marketing world has been witnessing rise of User-Generated Content. According to a report, 78% of the users claimed to have been influenced by user-generated content in their buying decisions over emails and search engine results. To discuss this interesting topic in detail, we had Ankit Raj Bachchan, Senior Manager, Brand Planner for Radio Mirchi in our next podcast episode. Ankit sha...

In our next podcast episode, we had Tracy Lamourie and the topic of our discussion was “how to Build a Strong Brand With Effective PR and Media Relations”. Tracy is a high-profile international award-winning publicist and the Founder and Managing Director of Lamourie Media Inc. She is the author of the upcoming book GET REPPED - Build Your Brand with Effective Public and Media Relations. She has b...

In our next podcast episode, we had Wayne Mullins, who is Founder and CEO of Ugly Mug Marketing. The theme of our discussion was Social Media Strategies to Improve Organic Performance. Visit his website to know more about him and Ugly Mug Marketing - https://www.uglymugmarketing.com One of the best things that he discussed was, most of us don’t do social media marketing, but we do Digital Media Ma...

45% of all Google searches are for local businesses. A study done by Forbes showed that 95% of people use their mobile devices to perform local searches – out of which 61% called, and 59% visited the business. This clearly indicates the importance of having an optimized Local SEO Strategy for businesses. To elaborate more on this topic and share insightful tips to have RoI-driven local SEO, we had...

With the growth of trust among audiences for product endorsements and reviews, Influencer Marketing has paved its way and is now part of mainstream Digital Marketing Activities. To understand what is Influencer Marketing, how it is different from Advertisement, who can consider themselves as Influencer, and what are the best tips to select an Influencer for brand campaigns, we had Gordon Glenister...

Email Marketing outperforms all digital marketing strategies, including SEO, PPC, Social Media Marketing and others if done correctly. Creating an effective email marketing strategy is an important part of any marketing strategy as it is the most cost-effective way to promote your products, communicate with your customers and reach your business goals. We had Matt Rouse, Host of Digital Marketing...

"India is the Fastest Growing Podcast Market in the World” was the key highlight of our guest Graham Brown. He is Host of the Asia Tech Podcast & CEO of Pikkal & Co - an Award-Winning Podcast Agency. His work has been featured in the Financial Times, The Wall Street Journal and he has worked with McKinsey, UTI Investment Bank, AirAsia, Vodafone, UNICEF, and many more. Visit https://www.gra...

Happy to share the latest episode of the podcast which is a case study of How Branzio Watches increased its online sales from 6 figures to 8 figures. The guest for the show was Ronnie Teja, Founder & Digital Marketer at Branzio Watches. He owns and operates a thriving ECommerce company that sells watches and related accessories across 15 websites, including Branzio.com. Some of the key highlig...

May 2021 was one of the most happening months in the world of Digital Marketing, ranging from Twitter Verification Process to YouTube new Clips Option to Facebook and Instagram allowing users to hide their post LIKE count. Listen to the latest podcast on Digital Marketing Gyaan by Prince Kumar Singh which highlights the Top 5 Social Media News/Current Happenings of May 2021 Want to be featured as...

Many of the agencies and marketers excel in providing social media marketing services. However, there are some common marketing mistakes that marketers make especially in the initial part of their careers. These mistakes can also be because of the wrong expectation setting with the clients. Some of the most common mistakes are: 1. Working without a Well-Planned Social Media Strategy 2. Not Diversi...

You will be amazed to know that there are around 12 Different Digital Marketing Techniques that businesses and marketers can use based on their objectives. Most of them have their specific objectives and are used by brands in 1 or the other form. Watch this podcast to learn more about them and where to use them.  They are: 1. Social Media Marketing 2. Paid Advertising or Search Engine Marketi...

Want to know how you can analyze the behavior of the visitors coming to your website? Then you need to listen to this episode where I explain Microsoft Clarity. What it is and the benefits of a powerful analysis tool compared to Google Analytics, get all your doubts cleared.  Want to be featured as a Guest on our Podcast channel Digital Marketing Gyaan? Fill the Form today - https://bit.ly/DM...