Digital Marketing Gyaan

AJ is the founder of AJS Digital Group, a media company with over a decade of experience in digital marketing specializing in SEO and affiliate marketing. AJ help coach e-commerce brands to understand and use SEO to grow their business to 6-figures. He have been an SEO geek since 2014 and worked on hundreds of websites across multiple niches and industries.

Dennis Littley is the founder and CEO of Ask Chef Dennis Productions where he runs one of the most successful food blogs in the world. With over 1.8 Million followers on social media and 150 million views on Google profile, he has built a loyal following that uses his recipes and cooking tips to feed their family and friends, helping them bring the Joy of Cooking to their home kitchens.

To capture an audience’s attention, you need an interesting story. The truth is that any story can be interesting if it’s told correctly. Similarly, any story can be a bore if told incorrectly. To help us understand the power of creating stories to sell products, we had Karl Pontau, owner of Squash and Stretch Productions in our recent episode. He helps companies who want to have a big impact on t...

Jason Barnard (The Brand SERP Guy) is an author and digital marketing consultant who specializes in Brand SERPs and knowledge panels. Jason's first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. He regularly publishes articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including...

In our latest podcast episode, we had Luz C. Gonzalez , Co-CEO and Co-Founder of Industry ikon. She highlighted - why businesses should focus on starting a high ticket program compared to selling low ticket offers. She also highlighted how to maintain your online presence and social media to woo the customer so that they can keep on coming to you. Luz is a Premier Online Business Strategy Expert,...

Marco Torres has helped thousands of business owners worldwide boost sales and scale their businesses by as much as 5-fold through the use of incentive-based marketing. He teaches entrepreneurs how to soar sales & marketing through the use of “Value-Add-Incentives” instead of discounts. His Facebook Group is home to more than 27,000 active business owners who are raking in sales with his advic...

In this podcast episode, we had Dennis Consorte, Digital Marketing Consultant for startups & small businesses. He has been a digital marketer for about 2 decades. Dennis has been quoted and published in numerous publications including Inc Magazine, Entrepreneur, Nasdaq, American Marketing Association, Search Engine Journal, CBC, USA Today, and many others. Some of the key points that were disc...

Automation is the need of the hour. Businesses are spending a lot to automate their processes and their platforms. In our next podcast episode, we had Adrian Tobey , founder of Groundhogg Inc. which is the award-winning CRM and marketing automation tool for WordPress agencies and small businesses. Currently, Groundhogg™ serves over 1200 users world-wide, representing over 30 countries. Adrian high...

Have you ever seen a sales video that made you laugh? In our latest podcast episode of Digital Marketing Gyaan, we had Joseph Wilkins , founder of ProCreative Studios and FunnySalesVideos.com , which produced infomercials, TV spots & marketing videos for clients including Google, LinkedIn, McDonald's, Goldman Sachs, Chevrolet & Home Depot. Joseph has developed an 8-step guide to starting y...

Most of the coaches and consultants that we know have an amazing online presence. It’s no longer an option; it’s essential for the growth of every online business. The question is, how to use social media as a tool to spread brand awareness and get more clients for your coaching business? To help with the answer for this, we had Alex Morris, Director of To The Moon Digital, A Australia based Socia...

GreenPal, which has been called the “Uber for lawn-care” by Entrepreneur magazine, has focused a lot on its SEO efforts. This has helped it to achieve over 1 lakh active users completing thousands of transactions per day. To help us understand the key strategies implemented, we had Bryan Clayton, CEO and Co-founder of GreenPal with us in our latest podcast episode. Watch the episode on YouTube at...

Live Streaming is an important ingredient in improving social media engagement of any brand. This has its perks for several reasons; your audience can access valuable information immediately, you can create a stronger relationship with your followers and reach a broader audience. This creates a seamless trust and loyalty between brand and consumer. Facebook algorithm ranks live video higher in peo...

In our latest podcast episode, we had Christian Lovrecich, Founder of Lovrecich Media to share insightful tips on how one can optimize the Facebook Ad Campaign Performance. Some of the key points he highlighted are: - Your Offer has to match your audience interest - You got to learn your metrics and work on its optimization - Understanding the tracking mechanism - Keep on testing the creatives He’...

The procedure to rank business locally on the search results is different from the traditional search engine optimization. There are certain things that you might have to do differently in getting ranked for local searches. In this podcast episode, we had Terry Power to guide us on  - Differences and similarities between SEO, Local SEO and Voice SEO - Strategy for ranking client’s businesses...

As business and market landscapes have changed in the post-COVID era, so have been the business priorities. These uncertain times provide a compelling opportunity to re-invent influencers in the B2B marketing mix and think creatively, strategically and holistically. Influencer marketing has become an important B2B marketing tactic, with upcoming trends including the rise of micro-influencers, an i...

Mike is the Head Video Producer with Envy Creative. In this role, Mike leads a production team to film commercials for online and TV ads. He has produced over 3000 video ads to date and is no stranger to the film and TV industry. Having spent 10 years in the business, where he has produced TV shows and music videos for big name artists. Mike specializes in making sure each commercial Envy Creative...

In this episode, we had the opportunity to interact with Elizabeth Pampalone, an International Speaker, Podcaster, Minimalist, and Expert Marketer. Elizabeth has developed proven formulas that help her business and her clients to create 1 year of marketing content in 5 days. Her innovative approach helps overwhelmed business owners and burnt-out nonprofit directors to achieve success and freedom t...

In our latest episode, we had Hannah Acosta as our guest to share some of the important practical tips for Brands and Digital Marketers that can help achieve good results on Social Media. Some of the important points that she highlighted are : - Before starting the project, make sure to discuss what clients want to achieve after 3, 6 or 1 year and then plan things accordingly. - Brands should try...

Affiliate marketing can be described as outsourced marketing where you hire affiliates who are paid to bring customers for you. If they drive visitors to your website, you don’t have to pay them. You only pay them if they convert visitors into customers.  In our this episode, we had Naresh Vissa, Founder & CEO of Krish Media & Marketing with us to share valuable insights about Affilia...

Many businesses aim for one common objective: to keep their customers satisfied so that they do not turn to their competitors in future.  But, Brands generally have a tough time improving their digital customer experience which keeps on changing from time to time. Since it is becoming one of the key differentiators for any business, therefore it is important to enhance client experience acros...

Email automation plays an important role to improve the sales of any organization. The end-user does not want any sales pitch in Emails, it is important to give the right content when they are looking for it at the right time. Also, according to Kevin sales is like dating where things need to be done step by step to achieve the end result. Having hyper-personalized email marketing communication wi...

The data of customers is one of the most valuable asset in the digital marketing landscape. But as countries are becoming serious about the misuse of customer data, privacy laws such as GDPR are becoming important. The need to adapt to new ways of collecting and dealing with data becomes more pressing. To help Digital Marketers understand the key privacy concerns and the best solutions for them, w...

Most of the companies today are in the process of undergoing a digital transformation. But, only a limited number of companies have succeeded in reaching this goal. To share the perspective of how digital marketers can approach rapid digital transformation with the right mindset, skillset and toolset we had Sandra Lynn with us. In this podcast, our guest Sandra tries to highlights about the 3 impo...

A buyer persona can be one of the most effective solutions for driving online conversions. They enhance customer experiences in a structured way, which results in more effective sales and marketing output. To help us understand three important topics i.e. Social Selling, Personal Branding and Staff Social Advocacy we had Ian Moyse with us. Ian Moyse is the Chief Revenue Officer at OneUp Sales, he...

Launching new products into the online marketplace is one of the crucial parts for any business. How you launch can make the difference between success and failure. However, a quality product that can make an actual difference to your customers will most likely be undermined without the support of a well-conceived online launch strategy. To understand the best strategies that can be followed for a...