Digital Marketing for Business Owners: The Rank Fuse Insider

The New Backlink: Why Authorship Is SEO's Next Big Thing Is authorship a ranking factor? Google says no — but Google also patented "author vectors" in 2020 and can identify individual writers by their syntax, phrasing, and writing style alone. So which is it? The Rank Fuse team digs into the March 2026 core update, the rise of commodity content penalties, and why real humans with rea...

AI in Paid Search: Realistic Expectations and Roadmaps Is AI really replacing your Google Ads analyst? The Rank Fuse team pushes back on the "AI is the magic pill" narrative dominating LinkedIn and marketing podcasts, and digs into where AI actually earns its keep in paid search — and where it falls flat. In this episode: – What Google's September AI Max rollout means for anyone still running DSAs...

In Part 2 of our State of Creative AI Tools series, the Rank Fuse team dives into the AI tools transforming ad creative. From scaling Google text ads to building banners and navigating video, we're covering real-world tactics for media buyers and digital marketers. Whether you're deep in ad accounts or just getting started, this episode is packed with practical takeaways.

In Part 1 of our State of Creative AI Tools series, the Rank Fuse team breaks down the AI tools shaping content and social media today. From Canva and Descript to newer players like Claude, we’re talking real-world use cases for creating graphics, editing video, and scaling content—without needing a full creative team. If you’re a business owner or marketer looking for easy, practical ways to leve...

How much should you really be spending on digital ads in 2026? 🤔 In this episode, the team at Rank Fuse Digital Marketing breaks down the basics of modern media buying and how to plan smarter ad budgets. From focusing on bottom-funnel opportunities that drive quick ROI to building out full-funnel campaigns that create long-term growth, this conversation covers the strategies businesses should be...

Tired of the SEO/AI hype and overcomplicated black box jargon? We’re getting back to basics. This week, the Rank Fuse team shares the simple framework Kevin has been teaching for two decades: The Three C’s of SEO. We’re breaking down the essentials of Code Content Credibility Learn how technical health, meaningful storytelling, and external trust work together to drive rankings and search traffic....

In this episode, we explore the complexities of modern marketing, from " incomplete analytics data " to the integration of AI/AEO in reporting. The Rank Fuse team discusses the need to abandon " vanity metrics " in the zero-click era of SEO and the critical importance of questioning the reliability of data tools in an evolving media landscape.

AI is everywhere in digital advertising—but is it actually helping, or just spending your money faster? In this episode of the Rank Fuse Podcast, we sit down with Alex, Head of Digital Media at Rank Fuse, for a no-BS conversation about how AI is really impacting paid search and media buying today. We dig into Performance Max, AI Max, broad match misconceptions, and why “set it and forget it” is th...

In Part 4 of our AI Marketing Series, we dive headfirst into the world of Content AI —where it shines, where it falls flat, and where it can absolutely embarrass you if you trust it a little too much. Joined by Rank Fuse’s content team, we break down how AI is changing the written word—from blogs and SEO content to brand voice and thought leadership. We talk hallucinations (yes, the scary kind), w...

AI can churn out six-fingered hands and spaghetti-slurping celebrities like nobody’s business. But can it actually create client-ready ad creative that performs? Absolutely— if you know which tools matter and how to use them. In this episode, we break down the real state of Creative AI: the speed, the scale, and the “oh no, why does that model have three elbows?” We explore where AI shines, where...

In this episode of the Rank Fuse podcast, Kevin is joined by Maggie, a recent graduate and new content writer at Rank Fuse. She brings a fresh perspective to the discussion, contrasting with Kevin’s extensive experience in digital marketing. The conversation centers on the realities of entering the digital marketing industry. From the gap between classroom theory and marketing agency reality, to t...

AI Agents (Employees), Infrastructure, and Application AI agents are conceptualized as AI employees that can revolutionize business functions, acting as a salesperson who never sleeps, a customer service representative who speaks 10 languages, or a marketer who writes thousands of emails instantly. These agents can automate tasks like answering phones, sending text messages, and managing website c...

Welcome to Media and Marketing Trends Podcast , hosted by digital marketing expert and Rank Fuse Digital Marketing owner, Kevin Pike! In our inaugural episode, Lauren and Kevin delve into the dramatic changes occurring in the digital world, with a primary focus on the rapid growth of AI. We establish the most important first step for any company looking to integrate AI: building a fundamental, AI-...