Digital Marketing Domination

What does it take to truly dominate in digital marketing? In this episode, Jamil Zabaneh breaks down his agency's proven five-stage process—Target, Motivate, Prepare, Capitalize, and Constantly Improve—to show how deep data analysis, omni-channel strategy, and ongoing optimization can turn marketing chaos into consistent results. Learn how to accurately identify your ideal customer, create relevan...

What really matters in digital marketing measurement, and how do top brands get true campaign results? Justin Rashidi joins to break down effective marketing attribution, the power of data warehouses, and why classic click-based reporting can mislead your strategy. Hear examples from B2C, B2B, and automotive, including the value of holdout testing and the ways AI is changing workflow automation (b...

Email marketing expert Jeanne Jennings shares practical email testing strategies, and tips for maximizing ROI. Learn how to set the right KPIs, get statistically significant results with small lists, and use AI (including custom GPTs) to speed up copywriting and campaign analysis. Jeanne also discusses list validation, deliverability best practices, and the pros and cons of cold email. New episode...

Want to improve customer retention and boost conversion rates? This episode breaks down the five essential steps of mapping the customer journey—defining stages, identifying touchpoints, using data for personalization, integrating automation tools, and optimizing for consistent results. Learn actionable strategies to guide your audience from first contact to loyal fan, and hear why omnichannel mar...

Andy Crestodina, co-founder and CMO of Orbit Media, joins to break down actionable strategies for SEO, content marketing, and AI-powered website optimization. Learn why Google ranks web pages (not websites), how to use AI Persona prompts for conversion rate optimization, and proven tips for content gap analysis and audience research. Andy shares practical advice on WordPress, GA4 reporting, scalin...

Struggling with wasted ad spend or low-quality leads? This episode explores how to use Google Ads search terms reports and negative keywords to improve your pay-per-click (PPC) campaigns, featuring a real-world animal removal client case study. Learn proven strategies to cut irrelevant clicks, increase conversions, and improve ROAS by listening to call recordings and refining your keyword lists. N...

How does brand clarity impact digital marketing success? Branding expert Fabian Geyrhalter joins Jamil Zabaneh to break down why brand strategy is key for ROI, how to run effective brand workshops, top mistakes to avoid in rebranding, and how brand clarity ties directly to digital campaigns. They share real-world examples, discuss using AI for branding, and give actionable tips for standing out fr...

How can emotional targeting and customer psychology transform your conversion rates? Talia Wolf, founder and CEO of GetUplift, joins Jamil Zabaneh to break down her proven framework for website and landing page optimization, including actionable research methods, audit strategies, and the most effective emotional triggers for both B2B and eCommerce brands. Learn how to do meaningful customer resea...

In this episode, Jamil interviews Kim Garst, an expert in AI-driven productivity and online marketing. They discuss the most effective AI tools for digital marketers like ChatGPT, Claude, and Perplexity, and how to train AI with your brand voice. Kim also shares insights on how to streamline your workflow and enhance social media content using advanced AI tools. Don't miss expert tips on maximizin...

In this episode of Digital Marketing Domination, Jamil Zabaneh breaks down a comprehensive automotive dealership marketing plan. Discover tips for budgeting across new cars, used cars, parts, and service profit centers. Learn how to optimize paid search, display, and social media ads to maximize ROI. Tune in for actionable strategies to stay ahead in automotive digital marketing. Catch every episo...

Explore the intricacies of digital marketing with Natalie Gullatt as she shares her expertise on email marketing, strategic list-building, and the ethical use of AI tools like Jasper. Natalie delves into alternative outreach strategies, effective event follow-up tactics, and the importance of integrating digital and traditional marketing methods. Whether you're refining your B2B strategies or enha...

Join Jamil Zabaneh as he hosts digital marketing expert Matt Bailey to break down effective SEO strategies. Learn how to enhance Google Business profiles, build high-quality backlinks, and use AI tools like ChatGPT for competitive analysis. Discover the importance of conversion optimization, user experience, and tracking direct business outcomes over site visits. Upskill your digital marketing gam...

Discover the power of full stack marketing with industry expert Michelle Killebrew. Learn about key strategies like market research, client engagement, and leveraging Gen AI tools such as ChatGPT, Perplexity, and Claude for marketing success. Uncover insights into optimizing digital campaigns, effective use of analytics, and the future impact of AI on SEO. Don't miss actionable advice for marketer...

Join Jamil Zabaneh as he interviews Lisa Raehsler, a digital marketing expert with over 14 years of experience. Discover the evolution and future of paid media, the role of AI in campaign optimization, and top strategies for video advertising. Lisa shares her thoughts on B2B keyword research, avoiding common mistakes in paid search, and leveraging new technologies. Subscribe now on Spotify, Apple...

Welcome back to Digital Marketing Domination with your host, Jamil Zabaneh. This episode dives into the distinctions between a marketing budget and a marketing plan. Jamil explains why simply knowing how much you're spending on digital marketing channels isn't enough. This episode emphasizes the importance of creating a comprehensive marketing strategy, setting clear objectives, and measuring succ...

In this episode of Digital Marketing Domination, host Jamil Zabaneh sits down with Fred Vallaeys, cofounder of Optmyzr and a key player in the development of Google Ads. Fred shares his journey at Google, insights into the evolution of digital marketing, and the importance of quality score in PPC campaigns. They also explore the role of automation and AI, along with future trends like Performance...

In this episode of Digital Marketing Domination, host Jamil Zabaneh welcomes Matthew Sciannella, Senior Director of Demand Generation at Refine Labs. They explore groundbreaking B2B marketing strategies, including the use of Simplify for CTV advertising, leveraging OTT platforms and social media to enhance brand presence and the power of repurposing video content. Gain insights into effective ad t...

Join host Jamil Zabaneh as he dives into the world of online marketing with Paul Cassimus, founder of Brainwake Consulting, on this episode of Digital Marketing Domination. Discover strategies for optimizing Facebook and TikTok ads, the importance of offering compelling and tailored offers, and how to leverage tools like ChatGPT, Loom, and GoHighLevel for efficient lead generation. Paul shares his...

Join host Jamil Zabaneh in this episode of Digital Marketing Domination as he takes a deep dive into the world of audience targeting. Whether you're involved in display advertising, social advertising, or video advertising, understanding your target audience is pivotal to your campaign's success. In this episode, Jamil breaks down various audience targeting types including demographic targeting, g...

In this episode of Digital Marketing Domination, host Jamil Zabaneh welcomes Chad White, a renowned email marketing expert and head of research at Oracle Digital Experience Agency. Chad shares his extensive knowledge on optimizing email strategies and delves into common misconceptions about engagement metrics. Uncover valuable insights on A/B testing, the significance of integrating email marketin...

Unlock the secrets of Google Ad Rank with host Jamil Zabaneh in this special episode of Digital Deep Dives. Jamil dives deep into the mechanics of paid search, explaining how your ads appear and dominate the top positions on Google's search pages. Learn about the intricate relationship between your max cost per click, quality score, and ad rank. Jamil provides actionable strategies to enhance your...

Dive into the eco-friendly world of digital marketing with Elise Grosdidier, the dynamic VP of WallyGrow, on this insightful episode of Digital Marketing Domination. Unearth the strategies that propelled a sustainable wall planter brand to flourish in the competitive eCommerce space. Discover the secrets behind successful customer acquisition and retention that can transform the trajectory of your...

Dive into the dynamic world of eCommerce with Jennifer Peters, senior manager at OLLY, on this insightful episode of Digital Marketing Domination. Hosted by Jamil Zabaneh, this episode explores Jennifer's journey from traditional retail to mastering the digital landscape. Discover OLLY's omnichannel strategy that navigated the COVID-induced eCommerce surge and post-pandemic market corrections. Unc...

Welcome to Digital Marketing Domination! In this episode, our host Jamil Zabaneh sits down with Jen Brace, the Chief Futurist at Ford, to explore the intersection of foresight and digital marketing. From her pivotal role in launching SYNC technology to her insights on navigating the ever-changing landscape of digital marketing, Jen provides invaluable expertise in preparing for the future and driv...

In this riveting episode of Digital Marketing Domination, host Jamil Zabaneh welcomes Ulli Appelbaum, a seasoned expert in brand positioning, to share his profound insights on crafting a compelling brand identity. Dive into a discussion that unravels the essence of brand positioning at the intersection of frame of reference, consumer drivers, and competitive advantage. Ulli reveals the art of forg...