Digital Dividends

Being good at what you do matters. But in a high-trust service business, people also need to understand you, trust you and see that the business has the systems to support them properly. In this episode of Digital Dividends, Mark Jones speaks with John Dalle Cort from My Fortress about building a financial planning business through relationships, community networks, education, referrals, technolog...

Setting digital goals is easy. Setting the right ones is the hard part. In this episode of Digital Dividends, Mark and Jodie break down how to set better digital marketing goals and why so many businesses chase outcomes that are vague, unrealistic or disconnected from how the funnel actually works. They cover marketing funnels, website conversion, sales response time, SMART goals, reporting dashbo...

Should you hire an in-house marketer, work with an agency, or try to build a hybrid model? In this episode of Digital Dividends, Mark Jones and Jodie Hilton unpack what growing businesses need to consider when scaling their marketing effort. They cover digital marketing strategy, marketing spend, reporting, lead generation, website foundations, sales follow-up, in-house ownership and why one gener...

In this episode of Digital Dividends, Mark speaks with Dr Simon Franks about why service business growth needs more than revenue, leads and a full calendar. They unpack cash flow, profitability, local SEO, Google reviews, marketing strategy and the systems that help businesses grow without burning out. A useful listen for business owners, practice owners and marketing teams who want clearer ROI fr...

How far can word of mouth take a business before it needs something more structured behind it? In this episode of Digital Dividends, Mark Jones speaks with Fred Banks, principal of Banks Lawyers, about building a professional services business on trust, reputation and personal service. Fred shares how he has grown a small legal practice by staying hands-on with clients, personally managing persona...

In this episode of Digital Dividends, Mark and Jodie unpack why AI marketing tools can help businesses move faster, but cannot replace strategy, brand judgement or proper campaign thinking. They cover AI slop, digital marketing strategy, content marketing, campaign planning, brand messaging, website conversion, landing pages, marketing automation and why good marketing still needs experienced huma...

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about what business owners need to prepare before selling a business. They cover profit, leases, equipment, staff contracts, website ownership, social media access, systems, customer risk and why stronger marketing systems can make a business easier for the next owner to take over.

In this episode of Digital Dividends, Mark speaks with Katrina Ryan about building a business worth selling. Katrina shares lessons from The Golden Pig, business broking, exit planning, profit, systems, delegation, Google reviews, SEO, websites, social media and why buyers want a business that still has energy behind it.

In this episode of Digital Dividends, Mark and Jodie talk about why digital marketing needs to be treated as part of your business strategy, not just a pile of disconnected tactics. They unpack digital strategy, websites, SEO, Google Ads, Meta ads, AI in marketing, budget, buyer touchpoints and why businesses need a clearer plan if they want better results. If you want to understand how digital ma...

Choosing a website platform is not just a tech decision. It is a business decision. In this episode of Digital Dividends, Mark and Jodie talk through the pros and cons of different website platforms and what business owners need to know before building, rebuilding or migrating a website. They unpack AI-generated websites, WordPress, Squarespace, Webflow, Wix, hosting, SEO and the hidden costs that...

In this episode of Digital Dividends, Mark and Dr Simon Franks talk about marketing ROI, lead generation and why clicks, impressions and enquiries only matter if they turn into real business outcomes. They cover customer lifetime value, cost of acquisition, lead response time, follow-up systems and how digital marketing strategy needs to support profit, not just activity. A useful listen for busin...

In this episode of Digital Dividends, Mark and Jodie break down why there is no one-size-fits-all digital strategy. They unpack how eCommerce, local service businesses, professional services, content businesses and non-profits all need different marketing priorities, different trust signals and different conversion paths. If you want a clearer way to think about digital strategy for your kind of b...

From one contract to a national business. In this episode of Digital Dividends, Mark talks with Peter Costello about the journey behind Costello Group, from early commercial property work through to building a business across land access, property advisory and tech. They unpack the lessons that come with growth, including risk, leadership, hiring, systems, positioning and what it takes to build so...

In this episode of Digital Dividends, Mark and Dahn talk about the federal budget, capital gains tax, small business tax concessions and the broader ripple effects these changes can have across business, property and investment decisions. They also unpack the rise of AI-generated advice, why misinformation spreads so easily through headlines and summaries and why trusted advisors still play a crit...

 I n this episode of Digital Dividends, Mark talks with Dahn about the beginning of his legal career, his move through the ATO, the Big Four, and into legal practice, and why he now sees himself as a trusted advisor to accountants and business owners. They unpack how professionals build authority, why community matters in tax and accounting, what good specialist advice looks like, and how Dahn is...

In this episode of Digital Dividends, Mark and Jodie talk about why so many B2B service businesses struggle to stand out, even when they believe they are different. They unpack what buyers actually look for when they are vetting a business, from messaging and positioning through to reviews, case studies, websites, social proof and follow-up. Thanks for listening. 

Jodie and Sean break down the real issues behind Meta ads performance, including account access, lead flow, creative fatigue, learning phase and why many businesses are not properly set up inside Meta Business Manager. A useful listen for business owners running Facebook ads or Instagram ads who want better leads. 

Mark and Jodie talk about why polished content is losing its impact and why people are craving something more real. This episode covers authentic marketing, audience trust, social media content and how businesses can create useful content without overthinking every post. If your marketing feels too polished to connect, this conversation will help you rethink how your brand shows up online.

Mark and Luke talk about expansion, healing, spiritual practice, vision quests, journalling, relationships and the deeper work behind Arches Alchemy. They unpack the idea that transformation is not about pushing harder all the time. Sometimes it is about slowing down, listening better, shedding what no longer fits and building your life around movement, diet, quiet and happiness. If you are intere...

Mark and Luke talk about transformation in the full sense of the word: physical, mental, emotional and spiritual. They unpack coaching, confidence, addiction recovery, accountability, purpose, relationships, holistic health and Luke’s evolution from personal trainer to the broader work now housed under Arches Alchemy. If you are interested in mindset, growth, healing and what real transformation a...

Mark sits down with Luke Archer to talk through the first part of Luke’s story, from growing up around addiction and violence to finding a way forward through work, football, fitness, gratitude and personal discipline. They unpack addiction recovery, mental health, personal transformation, rugby league, fitness and the early foundations of the work Luke does today through Arches Alchemy. If you ar...

Welcome back to Digital Dividends , the podcast powered by Your Digital Solution . In this episode, host Mark Jones sits down with special guest Jodie Hilton for a deep dive into what it really takes to build a brand that attracts, converts, and retains customers in a digital-first world. From high-level strategy to on-the-ground execution, Mark and Jodie unpack the intersection of brand identity,...

🎙 Beyond Clicks & Colours: Making Brand and Performance Work Together In this episode, Mark Jones (Managing Director at Your Digital Solution ) sits down with Jodie Hilton ( YDS Brand Strategist ) to uncover how smart businesses are blending brand and performance marketing to achieve real, scalable growth. For too long, brand and performance have been treated like two separate worlds — the sto...

🎙 DIGITAL DIVIDENDS PODCAST: Episode 10 — The 2026 Forecast: What’s Changing… And What Still Matters In this forward-looking finale, Mark Jones (Managing Director at Your Digital Solution) and Blake Bath (National Operations Manager at Real Bytes) explore what the next wave of digital transformation will look like — and how businesses can stay ahead without losing sight of what truly counts. They...

🎙 DIGITAL DIVIDENDS PODCAST: Episode 9 — Are You Wasting Money on Digital? In this eye-opening episode, Mark Jones (Managing Director at Your Digital Solution) and Blake Bath (National Operations Manager at Real Bytes) tackle one of the biggest questions in modern marketing — are your digital investments actually paying off? They unpack: 💸 The most common ways businesses waste money on digital ma...