Digital & Dirt

Send us Fan Mail In episode 1 of this season’s Digital and Dirt podcast, Jay Johnson, CFO of Lamar, joins Ian Dallimore to discuss his journey to an accomplished career in finance, and the importance of education and diversity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com 00:00 - 7:50 Journey to Lamar 7:50 - 10:10 What...

Send us Fan Mail Thank you for listening to the second season of  "Digital & Dirt" – Lamar’s podcast focusing on advertising innovation and thought leadership. As season 2 comes to a close, host Ian Dallimore answers some questions from the listeners and gives a few hints about what's to come next season. See you soon!  00:00 - 00:47 Answering Your Questions With Claire Lakvold...

Send us Fan Mail In episode 15 of this season’s Digital and Dirt podcast, Sophie Kelly, SVP of North American Whiskeys Portfolio at Diageo, joins Ian Dallimore to discuss the unique brands she represents and community-driven creative marketing campaigns. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com 00:00 - 4:14 Sophie&...

Send us Fan Mail In episode 14 of this season’s Digital and Dirt podcast, Stephen Lease, CEO of goodr, joins Ian Dallimore to discuss his career path as an entrepreneur, the culture of goodr, and the company’s unique Out of Home campaign in Carl, GA. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com 00:00 - 7:09 Stephens jo...

Send us Fan Mail In episode 13 of this season’s Digital and Dirt podcast, Jonathan Gudai, CEO of Adomni and Shoutable, joins Ian Dallimore to discuss his career path from e-commerce to Out of Home (OOH), his unique vision for the future of digital OOH, and the launch of his new brand, Shoutable. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- P...

Send us Fan Mail In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dr. Sian Proctor, Loreen Babcock, and many more! To learn more about this episode and see behind-t...

Send us Fan Mail In this special bonus episode of Digital & Dirt, Ian Dallimore takes the podcast to Marco Island, FL to record live from the Geopath/OAAA 2022 OOH Media Conference & Expo. While in the Lamar Green Room, Ian sat down with speakers to recap both days of the conference including Dee C. Marshall, Dylan Mabin, and more! To learn more about this episode and see behind-the-scenes...

Send us Fan Mail In episode 12 of this season’s Digital &Dirt podcast, Ian Dallimore welcomes Jack Myers, the nation's leading media ecologist and Founder of MediaVillage to discuss the future of media and its impact on culture, society and business. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- Programmatic.lamar.com 00:00 - 8:09 Me...

Send us Fan Mail In episode 11 of this season’s Digital & Dirt podcast, Ian Dallimore welcomes Anthony Ranaudo, former professional baseball player and current owner of Cards and Culture and F45 City Square Baton Rouge. Anthony joins Ian to discuss the importance of mental and physical health and how the new NIL rules (Name, Image, and Likeness) will affect college athletes and the future of N...

Send us Fan Mail In Season 2, Episode 10 of the Digital and Dirt podcast, Ian Dallimore welcomes Marla Kaplowitz, President and CEO of the 4A’s to discuss leadership, sustainability, and industry transformation. Marla explains her “people first” leadership method, the importance of transforming work environments to meet modern needs and sustainable habits. To learn more about this episode and see...

Send us Fan Mail In Season 2, Episode 9 of the Digital and Dirt podcast, Ian Dallimore welcomes Natrian Maxwell, GM, Emerging Channels at The Trade Desk to discuss all things AdTech, innovation, and growth. Natrian and Ian dive into the process of vetting new channels, the benefits of open-mindedness, and the competitive value of absorbing information. To learn more about this episode and see behi...

Send us Fan Mail In Season 2, Episode 8 of the Digital and Dirt podcast, Ian Dallimore welcomes Craig Benner, Founder & CEO of Accretive Media. During this episode, Craig and Ian discuss the importance of measurement in OOH and how it may be the solution to closing the large gap between OOH consumption and advertiser spend. To learn more about this episode and see behind-the-scenes photos chec...

Send us Fan Mail In Season 2 Episode 7, Digital and Dirt host, Ian Dallimore, welcomes BBDO Worldwide Co-Creative Directors recently recognized by Forbes 30 under 30, Matthew Low and Kristin Clark. In this episode, Matthew and Kristin touch on their 7 + years working as a creative pair and explain the importance of authentic branding when it comes to social media-driven marketing.  Additionally, t...

Send us Fan Mail  In Season 2 Episode 6, Digital and Dirt host, Ian Dallimore, speaks with Firehouse, President & CCO, Tripp Westbrook. In this episode, Tripp explains how his boutique creative shop used the pandemic to refocus on campaign strategy and creative. Additionally, Ian and Tripp discuss the creative process, the importance of educating agencies and some innovative campaigns Firehous...

Send us Fan Mail In episode 5 of Digital and Dirt Season 2, host Ian Dallimore speaks with Rogers Mueller, Vice President of RPM Pizza Midwest. Food delivery options in the U.S. are no longer just about pizza, due to the continued growth of services like UberEats, Postmates and others. Rog and Ian take a deeper look at how Dominos uses the power of OOH and its ability to capture consumers on their...

Send us Fan Mail In episode 4 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Sam Keywanfar, Founder & CEO of MilkMoney. Sam Keywanfar is a serial entrepreneur whose drive began at a young age when he recognized the importance of education and hard work. In this episode, Sam shares with Ian how his unique experiences, beginning in elementary school and up to the present day, hav...

Send us Fan Mail In episode 3 of Digital and Dirt’s season 2, host Ian Dallimore speaks with Amanda Dorenberg, President at COMMB.  Amanda begins by reviewing her introduction to the OOH industry as a model and shares with Ian how an unexpected health incident changed her perspective on life. They then take a look at how Amanda's future-focused mindset has helped her drive growth across all I...

Send us Fan Mail In episode 2 of Digital and Dirt’s season 2, host Ian Dallimore sits down with Rick Robinson, Chief Creative Officer in Residence at OAAA.  Rick explains how the Out of Home (OOH) advertising industry provided a career opportunity to use his business skills along with his love for creativity. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog...

Send us Fan Mail Wonder what all of the LOVE billboards are about? Listen to this extra special bonus episode to hear directly from the man responsible for them! Learn more by visiting programmatic.lamar.com ! 00:00 - 00:51 Introducing John Pogachar  01:02 - 04:03 The Movement  04:09 - 05:37 Vision Coming To Life/Working With Lamar 05:44 - 06:07 Message Evolving 06:16 - 08:11 Billboard Impact  08:...

Send us Fan Mail In the opening episode of Digital and Dirt’s season 2, host Ian Dallimore welcomes Sean Reilly, President & CEO of Lamar Advertising, to discuss his achievement-packed career and the success of Lamar from past to present. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here- programmatic.lamar.com 00:00 - 8:06 Career Timeline 8:0...

Send us Fan Mail Thank you for listening to the integral season of  "Digital & Dirt" – Lamar’s podcast focusing on Out of Home and innovation. As season 1 comes to a close, host Ian Dallimore recaps the amazing guests and some popular topics. See you next season! Learn more about Lamar Advertising at lamar.com 00:00 - 2:37 Looking Back  2:42 - 2:50 Looking Forward to Next Season 2:52...

Send us Fan Mail In the final episode of season 1, host Ian Dallimore speaks with John Miller, EVP of Sales & Marketing at Lamar. They begin by discussing their values of leadership in the office and outside. John and Ian then dive into the 4 pillars of success – predict, pivot, adapt & change. They review each pillar in depth and provide insights from their unique experiences.  0:00 - 18:...

Send us Fan Mail Happy Holidays from the Lamar programmatic team to you! Listen as the team wraps up 2021 with some holiday cheer.  To everyone who has worked with the team and supported this podcast - thank you from the bottom of our hearts for making this year a great one! We can't wait to see what 2022 will bring. - Ian, Shirley & Claire 00:00 - 01:00 Intro  01:07 - 02:11 Favorite Camp...

Send us Fan Mail In this episode of Digital & Dirt, host Ian Dallimore speaks with Barry Frey, President & CEO of DPAA. They start by diving into Barry’s career beginning with his earliest advertising days hanging posters in college. Barry discusses his time working for Ted Turner and David Stern and elaborates on his international TV experience while reflecting on how he has remained on t...

Send us Fan Mail In this episode of Digital & Dirt, host Ian Dallimore speaks with Anna Bager, President & CEO of OAAA. They start by reviewing Anna’s career path leading to the OAAA and how it gave her unique insights into the needs of the OOH industry. Anna and Ian then move on to discuss the strengths of OOH and the benefits of adding it to campaigns. They then take a deep look at how A...