Digital & Dirt

Send us Fan Mail In episode 9 of this season’s Digital & Dirt Podcast Ian welcomes Olivia Reid, Music Artist and Lead Strategist at Journey, to discuss balancing her music career along with her job as a strategist at an immersive AI experience company. Podcast Breakdown 00:00 - 09:30 Introducing Olivia Reid  09:45 - 19:22 Olivia’s Inspiration 21:52 - 33:02 Working With Journey  33:07 - 47:09 G...

Send us Fan Mail In Episode 8 of this season’s Digital and Dirt Podcast, Ian sits down with a variety of industry leaders and brands to discuss Digital Out of Home at the MediaPost Insider Summit in Austin, TX.  Podcast Breakdown 00:00 - 10:26 Adrian Witter  10:36 - 21:29 Albert Thompson  21:29 - 30:52 Anna Bager 31:03 - 37:11 Dave Conklin  37:21 - 42:49 Michelle Millar  43:00 - 50:07 Rick Robinso...

Send us Fan Mail In Episode 7 of this season’s Digital and Dirt Podcast, Ian welcomes Leili Riegel, Senior Associate Brand Manager for Innovation and Strategy at Nestle. During the episode, Leili discusses her career in brand management and details how empathy, consumer insights, and holistic health shapes and impacts marketing strategies and product development at Nestle. Podcast Breakdown: 00:00...

Send us Fan Mail In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes Avery Akkineni, CMO of global creative and media agency, VaynerX. Avery shares an update on VaynerMedia's growth and her thoughts on the future of digital marketing including AI, Web3, and social media strategies. Podcast Breakdown 00:00 - 09:17 Introducing Avery  09:32 - 14:00 Taking It Worldwide  14:12 - 2...

Send us Fan Mail In Episode 5 of this season’s Digital and Dirt podcast, Ian welcomes Jenny Penich, North America President at global influencer marketing business, Influencer, to discuss the importance of seamlessly integrating influencers into media buys and how consistency among creatives allows ads to be more engaging.  Podcast Breakdown 00:00 - 15:05 Dance Team to Media Career 15:10 - 22:07 T...

Send us Fan Mail In Episode 4 of this season’s Digital and Dirt Podcast, Ian welcomes Katie Green, CMO at Little Saints, to discuss her transition from “Corporate America” and how finding her true authentic self impacts the company’s non-alcoholic and cocktails and spirits.  Podcast Breakdown 00:00 - 09:20 Introducing Katie Green and Little Saints 09:42 - 22:39 Katie’s Corporate Journey 22:44 - 36...

Send us Fan Mail In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Courtney Redford, Digital Marketing Manager at Bridges Consumer Healthcare, to discuss her company’s approach to influencer marketing developed based on her early days in digital media. Podcast Breakdown 00:00 - 17:00 Introducing Courtney: Talking Influencers & Metrics  17:06 -  28:00 Authenticity with Bridge...

Send us Fan Mail In this episode of the Digital and Dirt podcast, Ian welcomes Nicole McCormack, SVP and GM of Brand Solutions at TeamSnap, to discuss her journey into the world of youth sports and TeamSnap’s unique value proposition. Podcast Breakdown 00:00 - 03:50 Introducing Nicole McCormack   03:53 - 16:30  Nicole’s Career Journey 16:38 - 27:06 What is TeamSnap? 27:14 - 30:17 Omnichannel Oppor...

Send us Fan Mail In the Season 7 premiere of the Digital and Dirt Podcast, Ian Dallimore sits down with Tom Traylor, EVP Regional Manager at Lamar Advertising, to explore his remarkable 33+ year journey at Lamar, from his career beginnings and leadership style to overcoming challenges and securing critical leases. Podcast Breakdown 00:00-08:00 – Tom Traylor’s Role and Journey at Lamar 08:01-19:00...

Send us Fan Mail This special trailer features highlights from some of our past guests and loyal listeners sharing what the podcast means to them. It’s a brief look at what makes Digital & Dirt worth tuning in to.

Send us Fan Mail In the season 6 finale of the Digital and Dirt Podcast, Ian welcomes Tina Sharkey, Lecturer & Faculty Member at USC’s Iovine & Young Academy, Board Member at Havenly, HeyDay, PBS, and a global keynote speaker. During the episode, Tina discusses her vast experiences in digital media, branding, and technology, and how she has used brand strategies to shape the landscape of m...

Send us Fan Mail In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry.  00:00 - 05:20 Introducing Brigette Wolf  05:25 - 09:43 Constant Pushback  09:50 - 13:51 Working For a Big Brand Early On...

Send us Fan Mail In special episode of the Digital and Dirt podcast, Ian sits down with several of the brand marketers and leaders who spoke at the MediaPost CPG Brand Insider Summit earlier this month in Nashville.  Podcast Breakdown 00:00 - 06:25 Meet Nolan Johnson 06:26 - 17:45 Meet Courtney Redford 17:53 - 28:25 Meet Jeannie Hannigan 28:31 - 38:25 Meet Jennifer Peters 38:30 - 47:55 Meet Lauren...

Send us Fan Mail In Episode 12 of this season’s Digital and Dirt Podcast, Ian welcomes Gina Sisk, Media Director at Manna Hospitality Group, to discuss the company's supportive culture, how it adapts to changes in the media landscape, and its success in implementing creative marketing campaigns. Podcast Breakdown  00:00 - 03:48 Meet Gina Sisk 03:49 - 09:57 Career Beginnings and Media Insights...

Send us Fan Mail In Episode 11 of this season’s Digital and Dirt Podcast, Ian welcomes Taylor Jacobs, Associate AD of NIL & Strategic Initiatives at Louisiana State University. Podcast Breakdown: 00:00 - 10:00 Meet Taylor Jacobs 11:00 - 17:00 Moving from playing to working in Collegiate Sports  17:00 - 25:00 Transition to Baton Rouge 25:00 - 35:00 Ins and Outs of NIL 35:00 - 45:00 Compliance a...

Send us Fan Mail In a special Episode 10 of this season's Digital and Dirt Podcast, Ian welcomes Elizabeth Marks, Business Partnerships Officer at EARTHDAY.ORG, to discuss the origins of the non-profit organization and its unwavering commitment to developing practical, accessible, and impactful solutions to environmental challenges that are grounded in education, community engagement, and ind...

Send us Fan Mail In Episode 9 of this season's Digital and Dirt Podcast, Ian is joined by Joanna Peña-Bickley, CEO of Vibes Ai, to discuss the impact of AI on society, dispel misconceptions, and emphasize the importance of human connection.  Podcast Breakdown 00:00 - 05:30 Meet Joanna Peña-Bickley 05:30 - 13:30 What is AI? 14:00 - 21:00 AI and Evolution 22:00 - 30:00 Joanna Peña-Bickley Backg...

Send us Fan Mail In a special episode of the Digital and Dirt podcast, Ian sat down with several of the marketing and advertising leaders who spoke at the MediaPost DOOH Insider Summit, which took place this past March in Scottsdale.  Podcast Breakdown 00:00 - 16:30 Albert Thompson, Walton Isaacson  17:00 - 27:35 Toni Morris, Vistar Media 27:30 - 38:00 Rick Robinson, PJX Media  38:00 - 51:00 Miche...

Send us Fan Mail In Episode 7 of this season's Digital and Dirt Podcast, Ian sits down with Brandon Landry, the founder and innovative mind behind Walk On's Sports Bistreaux, Small Sliders, and Supper Club, for an in-depth discussion focused on the art of brand building and the profound significance of naming.  Podcast Breakdown 00:00 - 05:29 Meet Brandon Landry 05:30 - 09:48 The Beginni...

Send us Fan Mail In Episode 6 of this season’s Digital and Dirt Podcast, Ian welcomes David Shing, also known as the Digital Prophet, to discuss the role curiosity has played in driving his diverse interests and career path. Podcast Breakdown 00:00 - 03:30 Meet Shingy 03:31 - 08:15 The Power of Short Attention Spans 08:16 - 14:00 Curiosity and Niche Exploration 14:01 - 20:00 The Internet's In...

Send us Fan Mail In Episode 5 of this season’s Digital and Dirt Podcast, Ian welcomes Jon Vlassopulos, CEO of Napster, to discuss the importance of re-establishing music's communal aspect, AI’s role in music curation, and the principles of Web 3.0. Podcast Breakdown 00:00 - 02:30 Meet Jon Vlassopulos 02:30 - 4:00 What is Napster 05:30 - 12:00 Jon Vlassopulos Journey 14:00 - 17:30 Jon's p...

Send us Fan Mail In Episode 4 of this season's Digital and Dirt Podcast, Ian welcomes Melanie Travis, Founder and CEO of Andie Swim, to discuss the brand's focus on inclusivity and empowerment. Melanie shares how the company overcame startup challenges and achieved success by leveraging social media and celebrity partnerships and employing data-driven marketing approaches. Podcast Breakd...

Send us Fan Mail In Episode 3 of this season’s Digital and Dirt Podcast, Ian welcomes Charles Ifegwu, Managing Director at The Fifth, to discuss the historical evolution of influence, building long-term communities, authenticity in influencer partnerships, and his passion for charitable organizations. To learn more, check out Lamar's blog linked here - programmatic.lamar.com/posts/charles-ife...

Send us Fan Mail In Episode 2 of this season's Digital and Dirt Podcast, Ian welcomes Jonelle Brown, Director of Global Franchise Planning & Studio Marketing at Paramount, for an engaging conversation on the intricacies of product development and the impact of social media on marketing. Podcast Breakdown 00:00 - 01:50 Introduction 01:51 - 06:30 Journey to Success 06:31 - 12:20 Leadership...

Send us Fan Mail In Episode 1 of this season's Digital and Dirt Podcast, Ian welcomes Denise Shewmake,  EVP and Regional Manager at Lamar. To learn more check out Lamar's blog linked here - https://programmatic.lamar.com/posts/denise-shewmake Podcast Breakdown   00:00 - 4:31 Meet Denise Shewmake 5:40 - 18:50 Opportunities, Expansion, and Growth in DOOH 18:51 - 26:04 Leadership Style, Str...