Digital Coffee: Marketing Brew

Brett Deister kicks things off by calling out the blandness of typical marketing advice, likening it to lukewarm decaf gas station coffee—yikes! He’s all about upgrading that cup of joe, and by extension, your marketing game. Throughout the episode, he’s pouring out the freshest takes on digital marketing, blending high-energy insights with legit strategies that actually move the needle. He’s got...

Brett Deister kicks things off by calling out the blandness of typical marketing advice, likening it to lukewarm decaf gas station coffee—yikes! He’s all about upgrading that cup of joe, and by extension, your marketing game. Throughout the episode, he’s pouring out the freshest takes on digital marketing, blending high-energy insights with legit strategies that actually move the needle. He’s got...

Roberto and Brett dive into the crucial role of authenticity in digital marketing for small businesses in today's AI-driven world. They highlight that, as people crave real connections, businesses need to step away from scripted content and embrace genuine interactions, like sharing casual videos of their daily lives. Roberto shares a success story of a friend who skyrocketed his SEO business's fo...

Roberto and Brett dive into the crucial role of authenticity in digital marketing for small businesses in today's AI-driven world. They highlight that, as people crave real connections, businesses need to step away from scripted content and embrace genuine interactions, like sharing casual videos of their daily lives. Roberto shares a success story of a friend who skyrocketed his SEO business's fo...

Brett Deister chats it up with Mark, a photography whiz who’s been capturing the essence of industrial brands like a pro. The duo dives straight into the nitty-gritty of how killer visuals can totally boost your B2B marketing game. Mark’s got the lowdown on why custom images are the real deal—stock photos just ain’t cutting it in a world where authenticity reigns supreme. He spills the beans on ev...

Brett Deister chats it up with Mark, a photography whiz who’s been capturing the essence of industrial brands like a pro. The duo dives straight into the nitty-gritty of how killer visuals can totally boost your B2B marketing game. Mark’s got the lowdown on why custom images are the real deal—stock photos just ain’t cutting it in a world where authenticity reigns supreme. He spills the beans on ev...

Sue Patz drops some serious knowledge in this chat about the ups and downs of being a solopreneur. After facing a life-altering challenge that gave her a "bonus life," she pivoted her career to help others crush their online business goals. The convo dives into the harsh reality that while money can be regained, time lost is a whole different beast you can't get back. Sue emphasizes the importance...

Sue Patz drops some serious knowledge in this chat about the ups and downs of being a solopreneur. After facing a life-altering challenge that gave her a "bonus life," she pivoted her career to help others crush their online business goals. The convo dives into the harsh reality that while money can be regained, time lost is a whole different beast you can't get back. Sue emphasizes the importance...

The spotlight's on local SEO in this episode, where they dive deep into how reviews can totally make or break a business’s online presence. Speaker A kicks things off by dropping some serious knowledge, emphasizing that it's not just about appeasing Google—it's about what customers think and feel. He’s all about putting the user first, which he believes is the secret sauce for climbing those searc...

The spotlight's on local SEO in this episode, where they dive deep into how reviews can totally make or break a business’s online presence. Speaker A kicks things off by dropping some serious knowledge, emphasizing that it's not just about appeasing Google—it's about what customers think and feel. He’s all about putting the user first, which he believes is the secret sauce for climbing those searc...

Diving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advoc...

Diving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advoc...

Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyo...

Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyo...

Are you struggling to make your B2B marketing efforts truly effective? In this episode of Digital Coffee Marketing Brew, I sit down with Brandi Starr, Chief Operating Officer at Tegrita, to explore innovative strategies for boosting your B2B marketing game. Brandi shares her expertise on orchestrating customer journeys and leveraging the power of marketing automation to drive revenue. We dive into...

Are you struggling to make your B2B marketing efforts truly effective? In this episode of Digital Coffee Marketing Brew, I sit down with Brandi Starr, Chief Operating Officer at Tegrita, to explore innovative strategies for boosting your B2B marketing game. Brandi shares her expertise on orchestrating customer journeys and leveraging the power of marketing automation to drive revenue. We dive into...

In today's digital landscape, marketers face a whirlwind of challenges - from navigating cultural shifts to leveraging cutting-edge tech. How can we stay ahead of the curve without stumbling into PR disasters? I sat down with Dominic Scafidi, marketing consultant and business development lead at Logical Media Group, to explore the intersection of marketing, politics, and technology. We dug into so...

In today's digital landscape, marketers face a whirlwind of challenges - from navigating cultural shifts to leveraging cutting-edge tech. How can we stay ahead of the curve without stumbling into PR disasters? I sat down with Dominic Scafidi, marketing consultant and business development lead at Logical Media Group, to explore the intersection of marketing, politics, and technology. We dug into so...

Ever feel like SEO is a mysterious black box? You're not alone. In this episode, we're pulling back the curtain on search engine optimization with Jason Berkowitz, founder and CEO of Break the Web. Jason shares his refreshing approach to SEO that puts users first and demystifies the process for in-house marketing teams. He explains why old-school tactics like keyword stuffing are out, and how focu...

Ever feel like SEO is a mysterious black box? You're not alone. In this episode, we're pulling back the curtain on search engine optimization with Jason Berkowitz, founder and CEO of Break the Web. Jason shares his refreshing approach to SEO that puts users first and demystifies the process for in-house marketing teams. He explains why old-school tactics like keyword stuffing are out, and how focu...

Ready to supercharge your local SEO game? Buckle up, because we're diving deep into the evolving world of search optimization with expert Bradley Benner. In this episode, we explore how AI and large language models are reshaping the SEO landscape, and what it means for local businesses trying to stand out in their markets. The Shift from Traditional SEO to "Search Everywhere Optimization" Bradley...

Ready to supercharge your local SEO game? Buckle up, because we're diving deep into the evolving world of search optimization with expert Bradley Benner. In this episode, we explore how AI and large language models are reshaping the SEO landscape, and what it means for local businesses trying to stand out in their markets. The Shift from Traditional SEO to "Search Everywhere Optimization" Bradley...

Are you struggling to keep up with the ever-changing landscape of digital advertising? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Chuck Olsen, founder of RKSTR Media and a seasoned media buyer who's managed over $40 million in ad spend. Chuck shares his insights on performance marketing, the latest trends, and how to optimize your digital ad campaigns for m...

Are you struggling to keep up with the ever-changing landscape of digital advertising? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Chuck Olsen, founder of RKSTR Media and a seasoned media buyer who's managed over $40 million in ad spend. Chuck shares his insights on performance marketing, the latest trends, and how to optimize your digital ad campaigns for m...

Ever feel like your personal brand is just a jumble of buzzwords and empty promises? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Alan McLaren, co-founder of Strata Originals Co, to unpack the art of authentic personal branding. Alan's approach is refreshingly different. Forget about chasing viral trends or crafting the perfect elevator pitch. Instead, he adv...