Digital Coffee: Marketing Brew

Brett Deister kicks things off by calling out the blandness of typical marketing advice, likening it to lukewarm decaf gas station coffee—yikes! He’s all about upgrading that cup of joe, and by extension, your marketing game. Throughout the episode, he’s pouring out the freshest takes on digital marketing, blending high-energy insights with legit strategies that actually move the needle. He’s got...

Roberto and Brett dive into the crucial role of authenticity in digital marketing for small businesses in today's AI-driven world. They highlight that, as people crave real connections, businesses need to step away from scripted content and embrace genuine interactions, like sharing casual videos of their daily lives. Roberto shares a success story of a friend who skyrocketed his SEO business's fo...

Brett Deister chats it up with Mark, a photography whiz who’s been capturing the essence of industrial brands like a pro. The duo dives straight into the nitty-gritty of how killer visuals can totally boost your B2B marketing game. Mark’s got the lowdown on why custom images are the real deal—stock photos just ain’t cutting it in a world where authenticity reigns supreme. He spills the beans on ev...

Sue Patz drops some serious knowledge in this chat about the ups and downs of being a solopreneur. After facing a life-altering challenge that gave her a "bonus life," she pivoted her career to help others crush their online business goals. The convo dives into the harsh reality that while money can be regained, time lost is a whole different beast you can't get back. Sue emphasizes the importance...

The spotlight's on local SEO in this episode, where they dive deep into how reviews can totally make or break a business’s online presence. Speaker A kicks things off by dropping some serious knowledge, emphasizing that it's not just about appeasing Google—it's about what customers think and feel. He’s all about putting the user first, which he believes is the secret sauce for climbing those searc...

Diving deep into the realm of social media, the podcast features a dynamic duo—Brett and his guest, Amy, a bona fide whiz in content strategy. They kick off with some light-hearted banter over their beverage preferences (coffee wins over tea, obviously), but soon enough, they plunge into the nitty-gritty of social media content strategy. Amy emphasizes the importance of data-driven insights, advoc...

Brett Deister and Seth Goldstein are diving deep into the wild world of podcasting, and trust me, it’s a rollercoaster. Right off the bat, they tackle the nitty-gritty of what marketers really need to know about getting their brands onto the airwaves. Seth, a seasoned podcaster and digital marketer, spills the tea on how metrics are shifting from downloads to streams, and why that matters for anyo...

Are you struggling to make your B2B marketing efforts truly effective? In this episode of Digital Coffee Marketing Brew, I sit down with Brandi Starr, Chief Operating Officer at Tegrita, to explore innovative strategies for boosting your B2B marketing game. Brandi shares her expertise on orchestrating customer journeys and leveraging the power of marketing automation to drive revenue. We dive into...

In today's digital landscape, marketers face a whirlwind of challenges - from navigating cultural shifts to leveraging cutting-edge tech. How can we stay ahead of the curve without stumbling into PR disasters? I sat down with Dominic Scafidi, marketing consultant and business development lead at Logical Media Group, to explore the intersection of marketing, politics, and technology. We dug into so...

Ever feel like SEO is a mysterious black box? You're not alone. In this episode, we're pulling back the curtain on search engine optimization with Jason Berkowitz, founder and CEO of Break the Web. Jason shares his refreshing approach to SEO that puts users first and demystifies the process for in-house marketing teams. He explains why old-school tactics like keyword stuffing are out, and how focu...

Ready to supercharge your local SEO game? Buckle up, because we're diving deep into the evolving world of search optimization with expert Bradley Benner. In this episode, we explore how AI and large language models are reshaping the SEO landscape, and what it means for local businesses trying to stand out in their markets. The Shift from Traditional SEO to "Search Everywhere Optimization" Bradley...

Are you struggling to keep up with the ever-changing landscape of digital advertising? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Chuck Olsen, founder of RKSTR Media and a seasoned media buyer who's managed over $40 million in ad spend. Chuck shares his insights on performance marketing, the latest trends, and how to optimize your digital ad campaigns for m...

Ever feel like your personal brand is just a jumble of buzzwords and empty promises? You're not alone. In this episode of Digital Coffee Marketing Brew, I sit down with Alan McLaren, co-founder of Strata Originals Co, to unpack the art of authentic personal branding. Alan's approach is refreshingly different. Forget about chasing viral trends or crafting the perfect elevator pitch. Instead, he adv...

Ever feel like your LinkedIn profile is just collecting digital dust? You're not alone! In this episode, I chat with Al Kushner, bestselling author and LinkedIn growth strategist, about transforming your professional presence on the platform. Optimizing Your Profile for Impact Why your profile is your digital first impression Key elements that make profiles stand out The often-overlooked power of...

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Robin Waite, founder of Fearless Business, renowned business coach, and the bestselling author behind titles like "Online Business Startup" and "Take Your Shot." Together, they dive into the ever-evolving world of freelancing and entrepreneurship, focusing on how to truly understand your value, price...

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Michael Buckbee, co-founder of Noa Toa, to dive deep into the rapidly evolving world of AI-driven search and what it means for marketers and brands alike. Together, they explore how AI tools like ChatGPT, Perplexity, Claude, and Google Gemini are set to reshape search marketing, why traditional SEO i...

In this episode of 'Digital Coffee Marketing Brew,' host Brett Deister sits down with Zeke Camusio, a seasoned entrepreneur and founder of Data Speaks, an AI-powered analytics platform. They discuss the importance of data-driven decision-making in advertising, challenges in marketing attribution, and the impact of third-party cookie deprecation. Zeke also shares detailed insights into different at...

In this episode of Digital Coffee Marketing Brew, host Brett Deister interviews Angela Bettencourt, a global communication professional with over 20 years of experience. Angela shares her insights on how businesses should prepare for and handle PR crises, the importance of adapting messaging for diverse markets, and the role of storytelling in rebuilding public trust. She recounts her experiences,...

In this episode of Digital Coffee Marketing Brew, host Brett Deister talks with Steven Schneider, co-founder and CEO of TrioSEO, about the importance of human-focused SEO strategies for B2B and SaaS businesses . Steven shares insights on creating compelling SEO content that drives meaningful results and the evolution of SEO from the 'wild west' era to today's focus on building trustworthy brands....

In this episode of Digital Coffee Marketing Brew, host Brett Deister welcomes guest Tim, a software engineer who has created influential social media bots for growth and revenue generation. They delve into the nuances of black hat marketing, its crossover with cybersecurity, and its effect on social media platforms. Tim shares insights on his career, including the high profit margins from using bo...

Welcome back to Digital Coffee: Marketing Brew! In this episode, host Brett Deister sits down with Ivan Vislavskiy—CEO and co-founder of Comrade Digital Marketing Agency—to dive deep into the rapidly evolving landscape of digital marketing and AI. Ivan shares his firsthand insights on how artificial intelligence is transforming everything from content creation to search engine optimization, automa...

Welcome to another episode of Digital Coffee: Marketing Brew! This week, host Brett Deister sits down with Charlie Riley, the Head of Marketing at OneScreen.ai, to shine a spotlight on a topic that often gets pushed to the back burner: internal marketing. In this insightful conversation, Charlie shares why internal marketing is just as crucial as external efforts, explaining how it impacts company...

In this episode of Digital Coffee Marketing Brew, host Brett Deister discusses the advantages of podcast PR over traditional PR with guest Michelle Glogovac, a podcast publicist and host of the award-winning podcast 'My Simplified Life.' They delve into how podcasts offer unique opportunities for storytelling, building trust, and reaching niche audiences. Michelle shares insights on the importance...

Welcome to another episode of Digital Coffee: Marketing Brew! In today’s show, host Brett Deister sits down with Neil, CEO and cofounder of Voltage Holding Company, to dive deep into the fast-moving world of Amazon FBA and e-commerce growth. With more than fifteen years of experience building, launching, and acquiring brands, Neil shares his invaluable insights on how businesses can thrive on Amaz...

In this episode of Digital Coffee Marketing Brew, host Brett Ey welcomes social media expert Peg Fitzpatrick. The episode delves into the importance of video content for businesses and the evolving landscape of social media platforms. Peg shares her extensive experience, tips for engaging content creation, and key strategies for leveraging platforms like YouTube, Instagram, Pinterest, and LinkedIn...