Digital Cheesecake

In our latest episode, Jack, Sarah and Ellie discuss the keyto long term success as a CMO! Key talking points in the conversation include: Why networking is non-negotiable Why smaller firms might be your fast track to CMO Why finance should be your new best friend So many marketers hit this wall. You work hard, deliverresults, and get no promotion. The best CMOs don’t wait for it - they position t...

In our latest episode of Digital Cheesecake, Jack and Ellie break down the latest salary trends, how KPIs impact negotiations, why companies are testing the waters with lower pay, how YOU can negotiate better, and why a proactive approach is EVERYTHING. We also dive into the power of networking to unlock hidden job opportunities.   Key takeaways include: 80% of people feel underpaid in their curre...

In part 2 of our episode with David Williams from Aspinal & Charles, he joins Jack, Sarah, Ellie, and Felix to explain the strategies for getting stakeholder buy-in and leading confidently. This episode uncovers: Advice for those who want to advance within growth businesses Budgeting and forecasting for 2025 David’s biggest ‘fail’ and lessons he’s learned How AI will drive content change in 20...

In part 1 of this must-listen episode of the Digital Cheesecake podcast, David Williams from Aspinal & Charles joins Jack, Sarah, Ellie and Felix to uncover the myths, truths, and strategies behind B2B and B2C marketing.  Discover what works best for your business! This episode covers: How to succeed in both B2B and B2C The key differences in both areas Building your business around customers...

In this episode of the Digital Cheesecake Podcast, Jack & Ellie discuss why personal branding is key in 2025 and how it impacts marketing, recruitment, and business. They share actionable tips on building an authentic online presence that stands out in a crowded digital world. Available on Spotify and Apple Podcasts. Sign up to receive regular updates on the latest digital news and insights: h...

In part 2 of our podcast with Andrew Fox, he explores the challenges that will shape marketing in 2025, from technological advancements to shifting consumer expectations. Andrew explains how marketers can tackle these challenges head-on to stay competitive in a changing landscape.  This episode covers: The key to upskilling The importance of transferable skills Transitioning between B2B and B2C Ke...

In this episode, Andrew Fox outlines the blueprint for building and leading a top-performing marketing team. Learn how to cultivate collaboration and drive results.  This episode covers:    How to build a high-performance team  His transition from Australia to London  Why personality and passion matter in a role   Key advice on reaching the next step in your career  This episode is full of actiona...

In this episode of Digital Cheesecake, Ellie & Jack dive into the hottest marketing and recruitment trends of 2024. From office mandates to AI-generated podcasts and the LinkedIn takeover—this is the insight you need. Ellie & Jack dive into: How companies are forcing employees back into the office Why LinkedIn is *the* most important platform for B2B growth How AI-generated podcasting is c...

In part 2 of our podcast with James Kearns, he demystifies sustainable fashion, showing businesses how to embrace greener strategies while staying profitable and competitive.  This episode uncovers:  The importance of sustainability in digital initiatives  The changes in customer behaviours towards sustainability  Can sustainability be made simple?  The need for businesses to 'lead by example&...

In part 1 of the latest episode of the Digital Cheesecake podcast with MD at Rapanui Clothing, James Kearns, he shares invaluable insights on his career journey, transitioning to Managing Director, and the challenges of business leadership. This episode covers: Lessons he’s learned throughout his career How to get past the fear of failure Advice on transitioning between roles Advice for profession...

In this episode, our hosts Ellie Farrugia and Jack Johnson explore some real-world topics that many people in the marketing industry are itching to find out more about. Whether it's battling through your twenties and taking on anything that is thrown your way, or discussing the most effective new business strategies are, join these two as they chat about the truth! Stream on YouTube, Spotify a...

In this episode, we dive deep into the journey of entrepreneurship and marketing. From choosing the UK to restart your career to navigating the challenges of rebuilding from scratch, we explore the realities of agency life versus client-side experience. Our host Ellie shares why she decided to leave behind the job search and take the leap into agency ownership, offering valuable no-nonsense advice...

In the second part of our two-part episode with marketing leader Gemma Carver, she provides insights into the key elements current and aspiring CMO's must implement into their strategies in order to build resilient teams and long-lasting relationships with their customers. Stream on YouTube, Spotify and Apple Podcasts. Sign up to receive regular updates on the latest digital news and insights:...

In the first part of this two-part conversation of the Digital Cheesecake Podcast, experienced Marketing Leader, Gemma Carver, with experience as CMO, COO, and Director of Digital for major brands, joins Jack Johnson and Ellie Farrugia to provide an honest analysis of the current state of marketing. Stream on YouTube, Spotify and Apple Podcasts. Sign up to receive regular updates on the latest dig...

In this Digital Cheesecake episode, Ash Auckland—a marketing expert with experience at Jimmy Choo, Colour WoW, Marks & Spencer, and more—shares invaluable insights for beauty and e-commerce brands. We cover: TikTok secrets: How to get the most from the platform. Must-know platforms: Which ones drive the best results for small and large businesses? Burnout in marketing: Tips for managing stress...