Digital Cheesecake

Lauren shares the 4 key levers brands use to grow fast—from ELF’s global breakout to building brand fans for life. 🔍 What you’ll learn: – The 4 pillars of scalable brand marketing – How to build loyalty through community – Why consistency beats trends

Most beauty brands lose sales because their PDPs aren’t built to convert. Garrett breaks down the simple changes that drive real growth. 🔍 What you’ll learn: – Where traffic drops (and why) – What to change on your PDPs – How to test smarter, even on a budget 🕒 Timestamps: 00:00 Intro 03:10 Beauty buyer behavior 06:45 Ingredient clarity 10:50 Bounce/drop-off 14:20 Content that converts 18:30 Sma...

Ashley has seen it all, 15 years brand-side and now helping businesses scale through strategic clarity, smart data, and customer-led growth. In this episode, you’ll learn: 🔍 Why many brands plateau after viral success 📊 The right way to capture and use customer data 🧩 How to balance performance and brand to build for the long term 🕒 Timestamps: 00:00 Intro 03:15 What “scaling” actually means t...

Not every marketer is right for every team and vice versa. Jack, Ellie & Sarah talk about what to look for (and avoid) when hiring marketers in fast-moving environments. 📌 You’ll learn: – Red flags in interviews and onboarding – What makes a great marketing hire in a scaling team – How to align hiring with company culture 🕒 Timestamps: 00:00 Intro 03:30 Interview signals 06:10 Team fit &...

Marketing shouldn’t be a cost, but it's seen that way by many. Jeremy Laight is a fractional CMO who helps companies find the inefficiencies others miss. 📌 What you’ll learn: – Where marketing spend goes wrong – How to cut waste and still scale – How to position marketing as an investment 🕒 Timestamps: 00:00 Jeremy’s background 03:10 Common budget mistakes 06:30 Quick wins vs. long-term gains 11...

James Coughlan knows that the stakes are high when marketing in a private equity environment. As CMO of Astrak, he shares lessons from navigating brand strategy, commercial pressure, and leadership accountability, all at once. 📌 What you’ll learn: – The mindset that helps CMOs stay relevant – What founders expect in PE environments – Career advice James would give — and take back 🕒 Timestamps: 0...

Dirtea didn’t just grow, it educated, impacted and scaled with precision. Jessica Salmanpour, now CEO, shares the story of how Dirtea became the UK’s No.1 mushroom tea brand. She unpacks the critical decisions that shaped their growth — from rethinking team structure to anchoring brand around education and customer outcomes. 📌 You’ll learn: – Why early team structures don’t scale – How to turn we...

A CMO who drives growth is more than a marketing expert, they’re a strategic partner in scale. In this episode, Jack Johnson, Ellie Farrugia, and Sarah Balch walk through how to identify, assess, and hire senior marketing talent who create lasting impact across the company. Whether you're hiring now or preparing for growth, this is essential listening. 📌 What you’ll learn: The traits of CMOs who...

How do you go from Absolut Vodka to Chief Brand Officer at the BBC? Charl Bassil reveals the strategy that helped him build trust, align messaging, and unify content inside one of the world’s most legacy-driven institutions. 🔥 You’ll learn: • The consistency framework Charl brought from global brands • His strategy leading the BBC to success • Why message clarity beats content quantity • The mind...

Founder of This Is Silk and ex-criminal barrister, Sonal Keay, dives into how she built and scaled a revolutionary skincare brand using unique silk technology and the challenges she faced as a first-time founder in her first 12 months of business. Our hosts, Jack, Ellie and Sarah dig deeper into Sonal's founder story and how This Is Silk truly came about, with her background being in law. Availabl...

Welcome back to the Digital Cheesecake Podcast. In this episode, Jack, Sarah & Ellie discuss why people may feel frustrated at work. Is it because they feel undervalued? Is it because they want a promotion? Or is there a problem with the way you're managing the team? Don't miss out. It's all discussed in this episode... Available on YouTube, Spotify, and Apple Podcasts. Sign up to receive regu...

Should you build your marketing team in-house or rely on agencies? Welcome back to the Digital Cheesecake Podcast. In this episode, Ellie and Jack deep-dive into one of the most debated marketing topics out there. Whether you're a founder of a fast-growing DTC brand, a solo marketer scaling up, or just curious about how to build a lean and profitable marketing team, this episode is packed with pra...

Director at Missguided. Then CCO. Then CMO - all in 10 years. In this episode of the Digital Cheesecake Podcast, Victoria Woodman joins Jack Johnson, Sarah Balch, and Ellie Farrugia to discuss her career highlights and the challenges she's faced in achieving her role as CMO at Wourth Group. They also talk about why contractors make sharper leaders, how choosing a founder over a product changes eve...

How do you go from Ecom director to CEO without connections, capital, or a co-founder? Georgia Copp-Barton shares her story of building a brand in a saturated market, finding the right people without an existing network, and why the best leaders think commercially from day one. We cover: How to compete when the market is crowded Why contractors often make stronger CMOs and CEOs The power of tellin...

In this episode of the Digital Cheesecake Podcast, Jack and Ellie discuss the key to making money - either working a contract role or a full time role. They dive into: Smart strategies to replace your 9–5 salary The power of networking and personal branding Tax insights that can boost your bottom line Future-proofing your career in a competitive market If you’re a freelancer, consultant, or solopr...

Join us for Digital Cheesecake: On The Road - Manchester Edition. In this episode, our hosts sit down with Phoebe Russell to dive into the latest hot topics in fashion and marketing - from fast fashion to branding missteps and everything in between. You won’t want to miss this one! You can stream episodes of the Digital Cheesecake Podcast on YouTube, Apple Podcasts and Amazon Music. Sign up to rec...

In part 2 of the Digital Cheesecake Podcast episode with HalKimber, he joins Jack, Sarah, and Ellie to discuss how artificial intelligence is rewriting the rules of modern marketing. From personalised campaigns to predictive analytics andautomated content creation, Hal breaks down why brands must start adapting. Whether you're an established marketer, founder, or just curious about the tech shakin...

Disclaimer : The audio quality of this episode improves after 2 minutes. In part 1 of this episode of the Digital Cheesecake Podcast, Hal Kimber joins Jack, Ellie, and Sarah to discuss the evolving role of AI in marketing, the power of brand storytelling, and what marketers need to do to stay ahead. They cover: How AI is reshaping content creation and strategy The importance of maintaining a uniqu...

In this episode of Digital Cheesecake, our hosts Jack & Ellie talk about a very popular topic in Marketing: brand awareness. How do you measure it? How important is it? What does it mean? All these questions will be answered in this episode, so make sure to tune in. Available on YouTube, Spotify, Apple Podcasts and Amazon Music. Sign up to receive regular updates on the latest digital news and...

Want to break into big brands like Superdrug? Think you need years of experience? Think again In part 2 of our episode with Paul Stafford from Superdrug, he joins Jack, Ellie, and Sarah to dive into: How to land big marketing jobs without the usual path Why networking is your real job search hack The #1 thing brands look for in new hires This episode is packed with insights and tips to help you fu...

Looking for mentorship? It’s not about formal programmes, it’s about real connections. In this episode of Digital Cheesecake, Jack and Ellie share tips on how to find the right mentor through networking, LinkedIn, and building authenticity. They also break down the real ways to find mentors who can guide you in your career. Available YouTube, Spotify, Amazon Music and Apple Podcasts. Sign up to re...

In part 1 of this episode of the Digital Cheesecake Podcast,Paul Stafford from Superdrug joins Jack, Sarah, and Ellie to unpack: Why brands are pouring budgets into retail media How retailers are using data to win big What’s next for the future of advertising Packed with expert insights and future-focused trends, thisis a must-listen for anyone in marketing and retail! Available on YouTube, Spotif...

In part 2 of our podcast with Deyana Petrova, she joins Jack,Sarah and Ellie to discuss the key to Marketing Luxury products and finding the right balance on social media. Key talking points in this episode include: Marketing premium brands with smart budgets AI’s role in automating without losing the human touch Why marketing & sales should work together Post-COVID travel trends & pricing...

In this episode of the Digital Cheesecake Podcast, Jack andEllie discuss maternity leave; breaking down the financial, emotional, and professional impact - plus tips for navigating it all. Other talking points in this episode include the impact on work-life balance. Jack and Ellie also give an exciting announcement about anupcoming event! The full episode is available NOW on YouTube, Spotify andAp...

In this episode of the Digital Cheesecake Podcast, Deyana Petrova joins Jack, Ellie and Sarah to discuss the strategy behind selling high-ticket luxury homes. Key talking points in this episode include: - The Power of Storytelling in Travel & Luxury - Why High-End Sales Always Finish Offline - Balancing AI, Social Media & Personal Touch in LuxuryMarketing   Listen now & get all the ins...