DigiMarCon Podcast

Keeping in mind, our intent of producing the kind of content we produce, What we say, how and to who, and where we say and/or she comes back to us, in a way we never imagined before. We want to initiate the narrative of initiating and enabling kindness/anti-anxiety dialogues through content using the web. We want to focus on reproducing content with fewer filters more realness, less luxe exclusive...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

The old adage "Content is King" may need a rehash.    The idea of anything being King requires a King to be at the helm.    But this decade has seen a power shift from 'FOMO' King to 'disruptive' millennials. YouTube pioneered the democratization of media. Social media gave orators the power of digital distribution. Now, we live in a time where 15 seconds is an eterni...

At the age of purpose, authentic brands, natural stories, and being your actual self is the only way to sustain. Let's go on a journey of authenticity and purpose... Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As retargeting continues to deliver strong results, marketers are increasing their investments not only to meet lower-funnel conversion objectives but also to strengthen upper-funnel awareness campaigns, lead nurturing, customer engagement, and loyalty and retention. Advertisers are retargeting on a wider network of platforms and devices, and use cases for mobile and social are expanding. As marke...

Product Insights: Your step towards better data-driven performance. Understand the performance of your inventory down to a product level and make actionable data-driven decisions toward better profitability and sustainable growth. During this marketing master class, we will walk you through several different examples showcasing how you can utilize the data from the advertising networks such as Fac...

Today's consumers are more digitally connected than ever before and this has shaped their expectations of brands and products. From changing algorithms in social platforms to emerging technologies in IoT and Virtual Reality to fundamental challenges with trust in advertising, and data privacy laws, connecting with the right audiences has never been more complex for marketers. In the new world...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing expert...

Make the move from celebrity endorsements by making your users your brand ambassadors. Personalized communication, especially peer-to-peer holds immense value for brands. Understand how your brand can become a part of such conversations between youngsters, family, etc. on social and chat apps like Whatsapp, Facebook, Instagram, etc. By understanding users' intent in real-time and offering the...

In this closing keynote presentation, Sandeep will discuss how native programmatic is able to bring about changes to the advertising industry space for advertisers. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Influencer Marketing is growing day by day in India where a lot of brands are doing it for the sake of a trend, what is the understanding, why do we use it, and when we should look for Influencer Marketing is what we can talk about. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Big data is present everywhere, irrespective of industry, domain, or function. It is now essential to make sense of big data and incorporate the insights into building the right content and engagement strategies. Some tactics that can be used to build the right way will be shared along with some case studies. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences &...

The idea of an online community is so simple and obvious, yet so incredibly powerful.    A community provides new ways to listen to, learn from, and engage with consumers, and is an important aspect of successfully building a brand.    Does building a platform alone can nurture a community?  Or just giving exclusive offers, to help you build a community?  The answer is ‘no’!    There are more aspe...

Unlocking Digital Marketing growth has been a challenge for B2B/SaaS organizations. While there are names that have successfully crossed the chasm, they are few and far in between. So is it a stroke of luck/genius? No - actually it is more planning and putting the basics of marketing at play than anything else. The session will walk you through how to strategically think about Digital Marketing an...

SEO & Content Together. How SEO can help to improve your content strategy and get maximum ROI via search engine & branding. How to get branded content on top rank in search engines? How to create intent-based content to get maximum ROI? Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

As we move into the next phase of the digital revolution, data will take on an increasingly important role in how brands shape their customer experience and interact with consumers. Not only can brands use this data to create personalized offerings for each consumer, they can also use it to deliver messages and interactions that are tailored to the consumer’s need within the context of a particula...

5 Growth Hacks to Fuel App & Web Conversions.  Key takeaways:  - Accurately understand the “Why” behind every single app uninstall  - Learn how you can nudge app users into action with contextualized walkthroughs  - Understand how you can maximize push notification delivery to ramp up user engagement  - Gain insights on how to individualize user experiences across both websites and apps Check...

In this masterclass, you will gain increased confidence and understanding of the programmatic advertising ecosystem specific to your company's needs towards improved performance in your marketing strategies.  We’ll cover various forms of programmatic advertising from guaranteed and non-guaranteed deals, to direct deals, open auctions, PMP’s and the dynamics between Supply-Side and Buy-Side. W...

Search Engine Marketing also referred to as SEM, is one of the most effective ways to promote your product or service offering and grow your business in an increasingly competitive marketplace. There are many ways you can use the new algorithmic features of platforms to leverage the impact of these digital ads. And, the immediate benefit is measurable. Not only can you put your ad directly where p...

In the last decade, social media have grown exponentially in numbers. As some shutdown, more come online, seeking to divide online users' attention. This fragmentation has raised issues of trust, time, and privacy issues that need as digital marketing professionals to consider as they influence how we will be able to reach the humans behind the screens. Check out upcoming DigiMarCon Digital M...

Cross-Platform Measurement: The Death of Vanity Metrics? The rise of digital has forced many marketers to adopt an omnichannel strategy. Over the last decade or so we've noted a trend that indicates a reliance on "above-the-line" advertising for mass reach and "below-the-line" for promotion and activation. According to marketers - digital plays a different role somewhere i...

The digital marketing industry is changing faster than ever and those who don't adapt to the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing to get the best results? Get up-to-speed with the latest industry insights, trends, and predictions for the future in this panel discussion with some leading digital marketing expert...

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/