DigiMarCon Podcast

How optimisation in website backend transformed one of our websites ranking in Google search results from page 10 to page 1 in 7 days after launch. Understand meta-data, content, search volume and the importance of trusting your general knowledge of words. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events...

SEO is changing fast and with advertising costs increasing everyday, it is important to have a good SEO strategy that can grow traffic organically for brands. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Until Skynet takes over and the bots enslave us all in the Matrix, business is still done with people. Yet so many decisions are based on data that has little or no humanity to it, strictly looking at numbers and data of what people did, without asking WHY. If you want a competitive advantage in the market, taking the time to truly understand customer’s viewpoints and interactions with the product...

Although they’re still considered to be newer tactics in the world of marketing, live chat, messaging and chatbots are here to stay. As more companies continue to implement various types of conversational marketing on their websites and social platforms as well as throughout their content, customers will expect bots to be highly valuable and efficient. So, how do you keep up and develop your conve...

One of the biggest challenges marketers and advertisers face today is being able to cut through the noise and reach their targeted consumer in a way that feels authentic. By running dynamic campaigns, it’s possible to avoid creative fatigue and deploy a personalized experience tailored to your audience’s specific needs. After this session, you’ll be able to: • Plan for dynamic campaigns between cr...

Can you stop bidding on brand terms and rely purely on organic rankings? Probably not. We'll go over the benefits of a two pronged search marketing strategy to drive incremental traffic. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

So what - why does it matter if you don't identify and understand disruptive innovation in the 21st century: Leaders are distracted by all of the calls of "disruption". (Think "Dug" from the move UP, "squirrel!"). Learn to quiet the hype and the distractions. There is a process to disruptive innovation that can be learned, Pattern of Disruptions. This process has...

Uncover how to translate more of your content into site traffic, and more of your site traffic into qualified B2B leads. This session will walk you through creative and effective techniques to increase your content ROI. Whether you’re looking to increase sales meetings, product demos, applications, downloads, registrations, or mailing list subscriptions, you’ll walk away from this session armed wi...

In the modern digital economy, the notion of 'brand' can influence everything from first-touch engagement to purchase and repeat loyalty. Creative content is a differentiator that can elevate a brand, but too often it's a hurdle to overcome, as opposed to an opportunity to unlock. Join Stephanie Aliwell for this session to discover challenges organizations face in managing their dig...

Under a general topic I understand dealing with distractions such as news and notifications, maintaining focus, increasing attention span. I'd like to touch about current trends such as social media detox and dopamine fasting and examine the possible impact on the digital marketing industry. Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions W...

One of the biggest challenges with company websites is converting visitors to sales. This session will explain how participants can utilize a four-step process to digital marketing success, rise above the noise of their competitors and supercharge sales. This session will help the participants understand the value and strategy of crafting user experiences that enhance their message and engage thei...

The social media masterclass will focus on how we market in 2022. What does it mean to market in a cookieless world? What are the latest strategies insights and best practices for brand growth and sales acceleration? We will explore some of the fastest-growing brands globally reviewing their strategies and approach and providing a framework that you can adapt and apply locally. There has never bee...

The video landscape is constantly changing. Bumpers, snaps, stories, reels... with trends and technology evolving fast, how should clients best approach content production partners? What should (and shouldn’t) be included in a brief? How can clients enable agencies to deliver their best work? In this talk, award-winning filmmakers from Canopy share good and bad briefs, revealing what happens behin...

Are you an ace when it comes to the open web? Do you know the digital publishing landscape backward? If so, this is the session for you.    Join Outbrain's Elise Bennett and Upside Digital’s Lee Bush for a fun and educational test of your digital marketing knowledge.    At our masterclass quiz, you'll be in the running for some great prizes and are guaranteed to pick up plenty of handy b...

Traditional brands and businesses are currently struggling with the amount of change that is required to be successful in an ever-changing digital environment. Client interactions are still analog, existing data is not leveraged and businesses are still operating on legacy systems. What and how do we need to transform our approach and where do we need a digital-first strategy?    In a nutshell, we...

While SEO is a constantly evolving discipline and some SEO elements have become important in 2022, other core elements remain evergreen. In this session, I will highlight SEO strategies that need to be on your radar so your brand can effectively compete in the search results in 2022.    Key Takeaways:  - Are links still important?  - Content Quality vs Content Quantity  - Technical SEO  - Core Web...

How can a business become the most desirable brand in its space? And how can it sustain its popularity? In today’s world, building a strong brand has become even more important due to the changes in the media landscape and the way consumers choose businesses to buy from. People are craving brands with a strong purpose, a focus on building authentic relationships, and engaging communication. Buildi...

As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilized a Customer Data Platform (CDP) to access data that’s always...

Email marketing is an incredibly effective approach that requires little effort and generates huge returns. One of the major benefits of email is that you own your database. With so many constant changes to the online advertising space causing non-stop headaches and inconsistent results, the one marketing method that brings results consistently is email marketing! Email marketing is the most power...

Two things define the limits of creativity: the tools of the time as well as who and what we are connected to. In this talk, Anny Havercroft, Head of Business Marketing for TikTok Australia and New Zealand will uncover how technology is not only democratizing creativity but actually enhancing it by providing the world with the ultimate tool for it: exposure to more human experiences.    Key Takeaw...

Thanks to an innovative and fiercely open community, WordPress users are constantly finding new ways to build breakthrough digital experiences. In this session, Mark Randall of WP Engine will share how the growth of WordPress has led to a shift in how businesses grow online. Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://d...

As discovered in Hootsuite’s Trends 2022 report, marketers are planning to spend more on social ads in 2022, and the key to this is finding the perfect balance between organic and paid to make the most out of your social presence.      Organic and paid social play two very different (but equally important) roles in successful social strategies. An integrated social media strategy is not only effic...

As entrepreneurs and creators, it has never been easier to start a business, create your art, and share it with the world. In this presentation, we will look at the 5 pillar Freedom Code framework that you will need to learn to start, grow and flourish as a business, entrepreneur, or creator. The rules have changed and the freedom to take control of your destiny has never been greater. We will als...

According to The Marketer of 2022 Report by Brandwatch, digital insights and methods of collecting consumer data are at the top of my mind for marketers this year. With that in mind, social listening is looking at what people are talking about online, on forums, social media, underneath news articles, and on websites. Learn what social listening is, and the 5 steps to launch a successful social li...

Sales are at the center of any growth-driven organization yet often struggle to impact revenue  with existing processes. Today’s most disruptive companies are winning on customer experience with CRM at the center of it all. How you sell matters more than what you sell.    This session will show you how a sales enablement strategy driven by HubSpot's robust CRM will empower high performing sal...