Digi-Talks

With a heavy heart we share that this is our lucky last episode for Digi-Talks as you know it. Natalie & Producer, Nick took the opportunity to reflect on the past 5 seasons and the incredible guests that have walked through the doors and into your ears. We discuss many common threads amongst our guests, big learnings and just what Digi-Talks brought to the community of marketers and the like....

Geography teacher turned coffee connoisseur, Pete Mann is best known for his cafe Octeine. Leaving teaching behind to turn his love of coffee into a business in 2018, Pete caught the coffee bug working as a part-time barista and took a roasting course - the rest is history! Pete had a clear idea of the coffee Octeine would serve at its café: a roast profile with an intense flavour designed to cut...

Meghann is a senior marketing strategist responsible for leading global teams in the ideation, curation and delivery of integrated global omni-channel strategy. With customer obsession at the core and loyal brand advocates as the measurable output. Meghann is a big believer that listening and engaging with your customers and stakeholders allows you to leverage their intimate first-hand knowledge t...

Just a couple of guys with a shared passion; although Charlie Hender and Will Swale’s occupations looked a little different prior to founding ORTCO in 2016. After releasing their first swim line in 2018, they very quickly knew they were on to something and went all in on the brand.  The label is an amalgamation of the pair’s mutual admiration of classic, quality design and a vision to create everl...

With over 8 years of experience in the marketing and communications industry, Sarah Camerlengo knows a thing or two when it comes to a well-rounded brand strategy. Having worked both in-house and agency side, with some of Australia's leading brands, Sarah's no stranger to bringing big ideas to life. Currently, she is the brand manager for 23rd Street Distillery, one of Australia's most...

Andrew's skillset in design defines himself as a strong communicator, understanding conceptualisation right through to product rollout. His focus on the craft of design and creative approach to brand consistency gives his work a unique aesthetic. With 10 years of design experience, Drew is passionate about creating tactile design that delights the senses, gets noticed, and is remembered for a...

Adelaide based makeup artist Lili Karamilikis, is not only a pro on the tools but in 2019, she launched clean beauty brand, Fluffi. Fluffi is designed locally, right here in South Australia, and is aimed at enhancing natural beauty, individuality and uniqueness. Lili is passionate on ensuring every product is cruelty free and no furry friends are to be tested on. You've probably seen Lili on t...

Experimenting with high-quality ingredients to create fresh new flavours with a good dose of cheekiness and plenty of laughs - Meet Sam Worrall-Thompson and his unique brand that has become synonymous with his venues Fine & Fettle, Bar Lune, Dolly as well as Kitchen Catering by Sam, which has quickly become one of Adelaide's leading wedding vendors. Sam talks us through his career journey,...

With an eye for aesthetic content, a love for social media and meaningful brand partnerships Carlea Atkins & Georgina Neves are the perfect pair to chat all things content creation with. We talk through the need to adapt to each platform in a unique way, how to approach brand collaborations and finding your authentic style as a creator online. We hope you love what you hear - so much so you wa...

With 20+ years experience working in industries ranging from defence, higher education, membership organisations, not-for-profit, travel and horticulture, Penny Reidy is now Head of Marketing and Communications for the SA Produce Market. Incredibly passionate about SA produce, her strategy is centered around educating people about the importance of seasonal eating and supporting the hard-working f...

Building brands with a strong sense of community is all in a day's work for Gabriella Ocenasek, Co-Founder and Director of GO Beyond Marketing. With over 12 years experience, Gabriella encourages her clients to embrace the many opportunities there are to make a positive impact in our world and works closely with them to explore community partnerships that align with their business values and m...

Prepare for the puns in this week's episode as Natalie sits down with Lex Eleni, Director of Lexicon Creative Agency. A way with words, Lex talks us through her career journey, the highs, the lows and everything in between. We get real about the challenges of running an agency, how to attract your ideal client and work together to get the best outcome for your client and build a connected team...

The interviewer becomes the interviewee in this week's episode! Cassandra Demasi puts Natalie in the hot seat and throws her all the questions she's been putting to her guests over the past 4 seasons. Natalie talks through her career journey, why she started Digitale, and her biggest learnings over the past 4 years. The importance of knowing your personal brand and what you stand for as a...

Making his mark in Sydney, London, and Adelaide on local, national, and international brands, Nick Brz is the perfect mix of strategy and creativity. It all starts with a great brief, and Nick dives into the importance of getting really clear of the problems that you are going to solve with your creativity right from the start. He talks us through his career journey, the evolution of the role of a...

Name a more iconic duo than Amanda & Alexandra Duggan, with creativity and production in their DNA the pair talk us through their career journeys and learning along the way. With over 25 years of industry experience, Amanda shares her insights from the evolution of production that she has witnessed first-hand and how this is shaped her daughter, Alexandra. With a unique career journey and a hi...

Two best friends, Jordy Kallios and Corey Decandia saw a gap in the market for stylish and affordable men's swimwear during a trip to Europe, which saw them quit their jobs and give it a red hot crack - all with no business or textile knowledge. Jordy & Corey talk us through the challenges and triumphs of growing Vacay Swimwear, their approach to marketing and content and their plans to co...

With over 15 years experience in Advertising and Visual Communications, Michael Gagliardi is an award-winning creative for a reason. Michaels's passion for bridging the gap between the aesthetic attributes of a brand and the commercial necessities of a business certainly sets him apart as a Creative Director. He talks us through how to best structure a team of creatives, the importance of stra...

Leah Itsines & Mitch Caon have undoubtedly become household names thanks to their brands; BARE - a healthy online eating platform helping people learn how to eat and live better & nutritional supplement brand Yes Please. Leah & Mitch talk us through the importance of building an engaged community, listening to the needs of your community and consistently creating high-value content. We...

Kirsty Sage has carved a path in the hair industry, quickly rising from apprentice to salon owner to educator, with a combination of fearlessness, intuitive skill and creativity. Known for consistently pushing the boundaries, Kirsty talks us through how she differentiates herself in a saturated industry and leverages social media to foster meaningful relationships. She shares the reality of runnin...

Since 2015, Matthew has been working on the development and dissemination of mental well-being interventions across the Australian community. So, who better to join us as we talk about the importance of mental well-being and changing the conversations around mental health. In a new world where we are consuming more information on a daily basis than ever before and putting unrealistic pressures on...

As the head of performance at Ecom Nation, Georgia Aoukar works with specifically e-commerce brands across multiple industries, developing the ideal performance strategy to drive results. The perfect role for someone who is passionate about building brands digitally and understands the important role each platform plays in the customer journey. Having worked with some of the most iconic e-commerce...

With a career spanning over 25 years, Dave Simms knows the not-for-profit sector like the back of his hand. A creative and progressive marketer, Dave talks us through the relationship between fundraising and marketing and the significant changes in consumer behaviour over the years. Whilst appreciating the positive impact the rise of digital has had, Dave also touches on the need for connection in...

We are kicking off Season 4 with the ever-talented Maria Petroff - affectionately known as Shots By M. Maria talks us through her journey as a freelance photographer and how she was able to take her passion to a full-time gig. She shares how she has developed her signature style, her approach to marketing her business and the challenge of being a one-person band. Of course, we talk about social me...

Keeping the "something different" going with this week's episode as we welcome Nicole & Sam - Founders of Adelaide's newest speed dating events, Yeah, Nah, Maybe. You're probably thinking, what on earth does this have to do with marketing or digital? But we think the fact that the 20 and 30-somethings of town are going offline and keen for real-life connection is somethin...

Our very first guest from Season 1 is back in the hot seat - Ashleigh Bailey joins me as we dive into the changes we have seen in the social media space since we caught up last. Ash talks us through the reality of running and trying to grow a business whilst keeping on top of the constant changes with social media and the need for support within our social community. As a non-governed industry and...