Digging Into the Pet Industry™

Send a text What paves the way for a successful pet business? Maria Supple shares how she combined her previous experience in journalism and the fashion industry with studious market research to create and launch her one-of-a-kind luxury dog boutique: Posh Dog Life You can learn more about Maria and the luxurious apparel curated by Posh Dog Life here: poshdoglife.com Grab your calendar here: 2023...

Send a text Will you be attending the Global Pet Expo in Orlando? We would love to see you there! In this episode, Nancy gives us tips on preparing for the Global Pet Expo, what to expect, and how to make the most of your time there. Whether you're an exhibitor, a buyer, or a media professional, this episode will prepare you for an exciting and fruitful show! Learn more about Global Pet Expo...

Send a text In this episode, Michael Caruso shares how, after a harrowing incident, he and his brother came up with the idea for Raptor Shield, a protective vest for small dogs to protect against hawks, coyotes, and other predators. Michael gives us the inside scoop on the design process, what he's learned about marketing, and how Raptor Shield builds strong relationships with their customers...

Send a text Ever thought about becoming a public speaker to share your pet expertise and promote your pet business? In this episode, Nancy Hassel, Founder and President of American Pet Professionals, shares the practical steps you can take to become a speaker, whether you're excited and ready to go or need some encouragement. Want to know more?  Get our How to Become a Speaker in the Pet Indu...

Send a text How does Vasi Seidman run a pet photography business, a top-rated podcast, AND a pet magazine? Listen to this episode as we dig into how she built these businesses and how she takes time for herself and for spending time with her family amidst running 3 growing pet businesses. Places to connect with & learn more about Vasi: https://www.petpixworld.com https://www.instagram.com/petp...

Send a text Listen as Emily Lagasse & Tyler Craig of Blustream discuss an innovative new software to help pet businesses retain customers and drive repeat purchases while decreasing returns and negative reviews. They discuss personalized SMS marketing strategies that help you to build long-lasting relationships with the pet parents who buy your products or frequent your store.    Learn more ab...

Send a text What exactly is public relations and why is it important for businesses in the pet industry? In this podcast, Mary Tan of Whisker Media shares her journey from being a journalist herself to now helping pet businesses get media coverage! If you'd love to be in the press, listen in as Mary shares with us how to lay the groundwork and prepare for success. Learn more about Mary and Wh...

Send a text Have you ever thought about whether or not a cat business could be profitable? About whether or not there is a demand for a cat-centric store? Sherry Cassin of Meow Mini Mart shares her answers to these questions, as well as her story of going from the fashion world to the online cat store space. You can learn more about Sherry, Meow Mini Mart, and how they help cat rescue organization...

Send a text In this episode, Richie Schwartz of Pets Photography Studio shares with us his best tips for pet photography and insights on what it takes to launch a successful pet photography business.  Learn more about Richie and Pets Photography Studio here: http://www.petsphotography.com/ Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://am...

Send a text Raw dog food has been steadily increasing in popularity. Why are more and more dog parents and holistic vets switching to raw diets for thier dogs? In this episode, Robert Tucker, Co-owner and Founder of The K9 Shop, shares with us how he went from one chest freezer in his garage to opening several raw dog food franchises. He also shares with us his reasons for feeding raw dog food and...

Send a text Chrisholm Weaver tells us the story of his company's journey to creating an eco-friendly, natural dog chew that dogs love! Learn everything from how Chrisholm and his team came up with the idea for BetterBone, what it was like bringing this eco-friendly pet product to market. To learn more about Chrisholm and BetterBone's mission, visit their website here: https://thebetterbo...

Send a text Have you ever considered drop shipping pet products to help better serve the needs of your pet store customers? Perhaps you've wanted to become a pet drop shipper yourself. In this episode, Janene Nadolny-Jimenez of PetDropShipper gives us an inside look at using drop shipping to help meet the needs of pet parents in a convenient and streamlined way. Learn more about Janene and Pe...

Send a text Can you start a pet business at any age? Ava Dorsey, founder of the organic pet treat company Ava's Pet Place, joins us in this inspiring episode. She shares the unique wins and struggles of launching a pet treat business at just 8 years old and brings us along on her journey of finding success as a young entrepreneur in the pet industry.  To learn more about Ava and her USDA-cert...

Send a text Are you a pet professional who's planning on going to pet trade shows this year? Here's how to prepare for and have the most successful trade show yet! We know trade show season in the Pet Industry is ALL year long - so stay prepared with our Free Trade Show Checklist!  https://bit.ly/TradeShowCheckList Subscribe to our Pet Events Newsletter: https://americanpetprofessionals....

Send a text How can we protect ourselves and our pets from exposure to harmful toxins while also protecting and caring for the planet? In this episode of Digging Into the Pet Industry, Jane Bond of Eco Dog Care discusses how she and her sister  Karen launched Eco Dog Care to create toxin-free, earth-friendly, and exceptional dog shampoo and other grooming products. Learn more about Jane and Eco Do...

Send a text Misunderstandings happen to all of us. It's part of being human. However, we can always be working on our communication skills to help avoid costly communication breakdowns in the future. In this episode, Nancy Hassel gives us actionable tips to improve how we communicate with employees, clients, customers, and more! Grab your calendar here: 2023 Pet Industry Events Calendar Subsc...

Send a text Arden Moore wears many 'collars' in the pet world, including being a master pet first aid instructor, author, host of the longest-running pet podcast (Oh Behave), and now, the new host of a nationally syndicated weekly radio show called Arden Moore's Four Legged Life. In this Episode, Arden gives us some excellent tips about podcasting, achieving long-term success, and m...

Send a text In this episode, Nancy Hassel relates the story of how her dog Cody  (@codythebluenose) almost choked in a pet store!  She gives pet retailers actionable tips for maintaining a safe environment for dogs in their stores, as well as tips for pet parents about what you can do to keep your dog safe from choking hazards. Follow Cody  (@Codythebluenose) on Instagram and TikTok: https://www.i...

Send a text Happy 2023, pet pros! Rediscovering your why at the beginning of the year can help to reignite your pet business goals or shift them. In this episode, Nancy Hassel, Founder and President of American Pet Professionals, discusses actionable tips for remembering the big "why" that started it all for you and your business.    Get your Remembering Your Why Workbook here: https://a...

Send a text Have you ever had a great idea for an invention that would make your life and/ or your pet's life easier or better? Well, Kerry Cooke of Tail Chasers LLC did. In this episode, she shares with us how she came up with the idea for the Spleash® and how she turned that idea into a reality. If you've ever had a bright idea for a pet invention, then this episode is for you. You can...

Send a text As you plan for 2023 and take a look back at all that your business has accomplished in 2022, remember the positives.  In this episode, Nancy, Founder and President of American Pet Professionals, discusses how to not let disappointment or sudden changes throw us off course.  She digs into how we can manage our expectations when it comes to our pet business goals for the new year.  Subs...

Send a text We all strive to understand our dogs better. In this episode, Liz Murdoch of Talking With the Dogs goes into detail about how pet parents can strengthen the bond they have with their pets, how animal communication may have more scientific evidence than many of us realized, and how animal communication has made a difference in the service dog industry. You can learn more about Liz and w...

Send a text How can your pet fly safely with you when you travel via an airline? In this episode, Dr. Nelva Bryant shares how she works with airlines and pet parents to develop the best airline pet travel practices to ensure that pets arrive safely. She tells us about what to do and what to avoid to successfully prepare your pets for safe air travel. You can learn more about Dr. Nelva Bryant, DVM,...

Send a text Peggy Rose Hoyt of Animal Care Trust USA joins us to discuss the growing trend of including pets in personal estate planning. So, how do you set up a trust for your pets? Peggy maps out not only the steps we need to take but also the specific details that we need to think about when planning for our pet's future.   You can learn more about Peggy and Animal Care Trust USA here: www...

Send a text Why is an online presence so important for pet businesses, especially pet service providers? Hector Ocasio of Pet Connect Business answers this question and more, while sharing how you can easily build a website and/ or mobile app for your pet business with Pet Connect Business. You can learn more about Hector and Pet Connect Business here: https://petconnectbusiness.com   Download you...