Digging Into the Pet Industry™

Send a text Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode,  Nancy shares how you can lay a strong foundation for building a thriving community of fans for your pet business. Reach out to us on Instagram: @AmericanPetPros https://www.instagram.com/americanpetpros/ See our masc...

Send a text How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properties, and public spaces can benefit not only the pet industry but also the entire economy. She also digs into how your town can become more pet fr...

Send a text How do you explore, vet, and take advantage of opportunities that come your way? In this episode, Nancy shares how to develop a good vetting process and how to find the courage to take advantage of the opportunities that land in your path. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/subscribe-he...

Send a text How can hiring an online business manager help free up your time so that you can take a vacation, or even just focus on the parts of your business that you love doing? In this episode, Ronalyn Wentz of Pets and Profits discusses what types of tasks an OBM (online business manager) can take off of your plate as well as how and where to find a qualified OBM. To learn more about Ronalyn a...

Send a text Here's how to effectively prepare for 4th quarter now! Janene Nadolny-Jimenez of PetDropShipper joins us to share her tips on how to prepare your pet retail store early and stay on top of things before the busy 4th quarter. You can learn more about Janene and PetDropShipper here: www.petdropshipper.com Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet...

Send a text Have people been more lax in the past few years about showing up to things late? Here's why showing up on time (and ending calls or meetings on time) is important. Nancy also shares some tips on how to navigate time zone differences and how to effectively space out your calls and meetings.  Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events News...

Send a text Should you own a parrot? Diane Hyde of LI Parrot Society gives us an inside look on what it's like to care for these amazing, intelligent birds and she helps us explore the world of tips and resources that LI Parrot Society has to offer. About LI Parrot Society: LIPS is "for the birds" ~ We are dedicated to responsible bird ownership through education and example.  Our m...

Send a text Can AI help streamline some of the behind-the-scenes work or content creation processes for your business? In this episode,  Nancy shares with us not only how we can use AI for our pet businesses, but also shares some cautions and tips on how to use AI in an ethical way. Get "100 Ways to Use AI to Create Content for Your Pet Business" here: https://stan.store/americanpetpros/...

Send a text Why should you and the team members in your pet business be certified in pet first aid and CPR? Bertha Villanueva-Shertzer, The Pet Medic, joins us to answer this question and more as she delves into the world of both getting certified in pet first aid and CPR and becoming an instructor who helps other pet professionals prepare for any situation. Learn more about Bertha and what she do...

Send a text How can you promote your pet business without a large advertising budget? This is a question that we can run into at any stage of our business. With the ebs, flows, and seasons that come with running your own pet business, what are some creative and effective ways that you can promote it to keep the customers and clients rolling in? In this episode, Nancy Hassel gives us actionable tip...

Send a text What is canine liability insurance? What does it cover and why do you need it? Debbie Turner of Dean Insurance Agency joins us to answer these questions and more! Let's learn how canine liability insurance can help protect your pet business and even save your dog's life. Learn more about Debbie and Dean Insurance Agency here: https://www.linkedin.com/in/deborah-turner-cpcu-aa...

Send a text Are you looking to hire someone to help with your pet business? Whether it be with marketing, bookkeeping, web design, or various admin tasks, Nancy gives us 7 tips to find and hire an expert. She also gives us tips on not only hiring an expert, but hiring someone who's the right fit for your pet business. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our...

Send a text In this episode, Nancy shares with us the true power of email in connecting people, expanding your network, and reaching people outside of your sphere of influence. Email Marketing Guide & Workbook - get on our waitlist for its release by clicking here! We will notify you as soon as it is ready! Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events...

Send a text Is email marketing outdated? Even with the rise of text messaging automation and social media, Nancy tells us why and how having an email list for your pet business is one of the most valuable things that you can do for your long-term success. Email Marketing Guide & Workbook - get on our waitlist for its release by clicking here! We will notify you as soon as it is ready! Start a...

Send a text What is a holistic veterinarian and how does one go about becoming a holistic vet? Dr. Gerald Buchoff, BVSCAH Longevity Veterinary Center joins us to discuss what he does as a holistic veterinarian and give his advice to both pet parents seeking holistic care, and those who want to become holistic vets in the future. Learn more about Dr. Buchoff and Longevity Veterinary Center here: ht...

Send a text Are businesses that don't allow dogs at their establishment missing out on more revenue? This and many more questions about the pros and cons of making more spaces dog friendly are answered in this episode with Ginny Munger Kahn of LI-DOG.  Learn more about LI-DOG and how you can get involved in advocating for dogs, dog owners, and dog-friendly spaces here: https://lidog.org/ Grab...

Send a text Have you been wanting to get into the pet industry or perhaps change your career path within the pet industry?  If you're searching for your place to shine in this industry, listen in as Nancy breaks down how to discover what you truly want to do in the pet industry and when you should take that big leap. Download our Pet Business Workbook today to help guide you as you start your...

Send a text Have you ever wanted to land your product, service, or pet non-for-profit a spot on the TODAY Show? Perhaps you've had your eye on another large-scale, live TV production that you would love to have your pet business featured on. In this episode, Nancy Hassel tells us how she landed on the TODAY Show and gives us practical tips on how to prepare, what to say, and so much more!  Gr...

Send a text Ever had an idea for a pet product that could change the world as we know it? (Or at least the pet industry). If so, this episode is for you! Nancy Hassel outlines why customer focus groups are essential and give us focus group examples on how we can gain valuable insight and feedback on our idea for little to no cost. This is the very first episode in our NEW Pet Industry 101 ™   Seri...

Send a text How did dog mom and manager, Jodie Keisel, and her chorkie Miley Jo break into the canine influencer, model, and fashion space? In this episode, Jodie shares with us the story of how they started, as well as tips on how to gauge if your dog is a good fit for the canine fashion and modeling world, how to maintain a consistent social media presence, and mistakes to avoid when approaching...

Send a text In this episode, Nancy chats with us about setting goals for our pet businesses, the importance of support systems, and the importance of accountability for our goals. Share this podcast and help us get to 10K Downloads! https://www.linkedin.com/events/helpusgetourpodcast-digginginto7046918842303864832/  Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Ev...

Send a text We all know that following up with our customers and clients is important. You may be capturing your customer's email address, but what can you do to go a step further and stand out in your industry without spending a lot of time or money? In this episode, Nancy gives us actionable tips on how to intentionally and easily follow up with customers. Grab your calendar here: 2023 Pet...

Send a text Video is an extremely effective and engaging way to communicate with the pet parents that you serve. However, many of us suffer from the fear of being on video.  In this episode, Nancy Hassel tells us how she overcame her fears, and how you can too.  Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://americanpetprofessionals.com/s...

Send a text Is copywriting and digital marketing worth it for pet businesses to invest in? Claudia Cesarotti answers this question and more, such as "How many blog posts do you need per month to be ranked by Google?" and "What types of copywriting and digital marketing are most suitable for pet industry businesses?" Learn more about Claudia Cesarotti and Your Copywriting Soluti...

Send a text Who is your pet product or service for? Part of finding your ideal audience and community is realizing that not everyone is your customer, and that's okay. In this episode, Nancy gives us actionable tips and thought-provoking questions to discover our ideal audience or target market so that we can market our pet businesses more effectively. Grab your calendar here: 2023 Pet Indust...