Dig In

"How do you make a global brand work in hyper localized markets?" Sarah Soteroff, Sr PR Manager (US & Canada) at Too Good To Go joins us this week to talk about the food waste revolution, hyper localized comms, and bringing a European concept into a North American market. In this episode Sarah tells us about: Educating consumers on food waste via promoting cost savings Working across B2B and B...

“How do I make sure that the insights I need are what I end up with at the end of a project?”  We’ve been getting this question since the business started, so we turned to our founders for answers.  In this week’s Dig In founders’ chat, Dom, Michael, Paul and Ian explore the benefits of working with agencies and consultancies. They also nerd out a little bit, sharing their tips for specific method...

To understand what our latest Dig In guest does, you just need to read her LinkedIn description: “I am obsessed with what's in your trolley and why!”.  Ella Jackson is a category insight expert. After spending a decade at FMCG/CPG giants like Unilever and Mars, Ella started her own business. She spends her time working with brands that need to better understand their category and effectively sell...

This week, we had the pleasure of chatting with Febronia Ruocco about what it means to be an effective and empathetic leader in insights. Febronia has spent 20 years working in insights at and for some of the most well-known and well-respected global brands. In this episode, she shared her experience consulting with established enterprise organizations in food & beverage and consumer packaged...

#ResTech continues to create new opportunities for market researchers. But, it’s way more useful if it's paired with human expertise and guidance. Patrick Lambert knows this all too well. As our VP of Customer Experience, Patrick’s primary role is to help our clients get the most out of Upsiide by creating innovation research programs that are customized to their exact needs. In this episode, Patr...

Gone are the days when researchers could compile all of their recommendations and findings into a single report and call that success. Expectations have changed, and understandably so - that’s what this week’s episode of Dig In is all about.  In our second instalment of Founders Chat Dom, Michael, Paul and Ian get to the heart of why expectations for data storytelling have changed in the industry,...

All hands on deck! In this week’s episode of Dig In, we’re chatting to a seasoned researcher that recently went in-house. We’ll be talking all things ‘how to’ when it comes to making that transition. Jake Pryszlak is an Insights Manager at SailGP, a sailing sports and entertainment platform that specializes in organizing thrilling races around the world. In this brand-new episode, Jake walks us th...

This week’s Dig In guest is the self-proclaimed “first member of the Dig Insights fan club”. Perhaps more importantly (at least for Dig In listeners!), she’s a veteran in the insights and CPG space with a wealth of knowledge to share about how to grow insights functions from the ground up. This week, Michelle Gansle - Vice President of the Global Insights & Analytics team at McDonald's - joins...

The Dig In episodes with Paul, Dom, Michael, and Ian are the ones everyone seems to like best. So we’ll be bringing them onto the podcast each month to chat about where our industry is going and how they’re building Dig to keep pace. In this month’s episode, we’re talking about the next generation of researchers, how the industry has changed for the better, and the crucial skills you need to have...

It makes sense that part of what Sarah Robb loves about brand strategy is the research that underpins it; she’s a real research geek at heart (which we appreciate, of course!). And in this week’s episode of Dig In, Sarah explains practical tips for doing brand strategy and brand marketing work that can make a difference. Tune in to learn: • The things that the world’s most famous/successful brands...

Qual research has, in years gone by, been viewed as sort of challenging to quantify. But today’s Dig In guest is chipping away at this type of historical stigma. Jared A. Feldman is the CEO & Founder of Canvs AI, an emotion and behavior insights platform. In this lively episode, Jared and our own qual expert Patricia King discuss how you can add empathy to qualitative research, turn unstructur...

“If you want to persuade people to change behavior, it’s better to use laughter, not lecture.” Kevin Lynch spent most of his career on the agency side. Now, he’s a Creative Director at one of the most fearless brands, Oatly. Kevin discusses what it’s like working in the Department of Mind Control at Oatly and why their mantra is to be consistently inconsistent. He also shares what he appreciates a...

"AI is an assistant. It's the human creativity that makes AI valuable." Kathy Cheng, founder and CEO of Nexxt Intelligence, started her career as an interpreter for qualitative research before becoming a moderator herself. She has spent most of her time in the qualitative research side of things and is now using AI to help bring some qual elements into qualitative research with conversational AI....

Today’s episode is a masterclass on building your brand strategy. Susan Gillmeister, SVP of Planning at Havas, has spent her entire life, in some shape or form, in advertising. Driven by storytelling, Susan realized advertising is all about telling your brand’s story. If it’s a good story, you’ll connect to it on a human level - not just as a company trying to sell you something.  Regardless of wh...

"How do we keep empathy? And how do we keep empathy and move with technology and with our consumers? How do we do that in a world where our clients get the answers they want, and it’s still a customer-centric approach, but we have speed, increased participants, a bigger line of sight into their lives?" In this episode, our qualitative experts debate the future of qual. Patricia King (EVP), Denisa...

It’s been a wild few weeks for cryptocurrencies (and really the full year). With the FTX scandal and a prolonged bear market, some people wonder if this marks the beginning of the end for crypto. Well, the people at Benzinga don’t think that’s the case. Luke Jacobi, Director of Operations at Benzinga, joined the podcast to talk about Benzinga’s upcoming The Future of Crypto Conference on December...

This week’s guest fell in love with marketing mix modelling. Why? Because it infused math and data science, ads, and creative evaluation into one solution to help organizations understand their marketing budget and make smarter decisions. Hilary Borndahl is the Founder & Chief Executive Officer at Miix Analytics and focuses on Marketing Mix Modeling (MMM). Hillary discusses the changing digita...

Back at the beginning of September, we announced that Beringer Capital acquired a majority stake in Dig Insights. The news left some people wondering what it means for Dig, why private equity (or even what is private equity), and why now? Luckily, Gil Ozir (a Managing Partner at Beringer Capital) joined the pod to walk through some of these questions. Tune in to learn: • What private equity actual...

“I don’t need a thermometer. I need a thermostat. Thermometers just measure the heat. Thermostats change it.” It’s super exciting to have Stix (a.k.a. Stephen Nilsen) as our guest this week. He’s had an exciting career in marketing - working at Red Bull before it became the global energy drink juggernaut and helping revitalize Pabst Blue Ribbon. Today, he probably has the coolest title - Vice Pres...

Innovation can be challenging. The task of creating something new or different is overwhelming when you have all the options in the world. Often, people throw many things at the wall and see what sticks. But instead of having all the options, what if you limited yourself? Gave yourself constraints? Well, that’s what Fiona Stevenson and her team a The Idea Suite do. Using the Design Thinking method...

This week we’re digging into Artificial Intelligence (AI). And what better person to talk to about this topic than Joel Anderson, our EVP and a true AI expert? As a leader of our Advanced Analytics department, Joel has helped push automation to the next level at Dig. Together with his innovation team, Joel leverages AI to develop tools that can aid insights pros in everyday research needs. Besides...

“Remember, our respondents are human.” Anne Brown founded Gazelle Global in the early 90s, focusing on research operations. Today she leads an entirely remote-first team, all based in the US, to help the r esearch community connect with people all over the world.  In today’s episode, Anne discusses why you shouldn’t look for a bargain basement solution, the importance of understanding what’s feasi...

Do you know how to choose the right research providers? In a market research landscape filled with mixed offerings, choosing the best options for your needs can be difficult. Do you choose a technology platform or a strategy consultant? Today’s guest, Mike Stevens, Founder and Editor of Insights Platforms, cuts through the ever-growing research landscape to help you narrow down your decisions. Mik...

“Don't think way too big. Just start small.” This week’s guest started her career as a nurse before transitioning to full-time entrepreneur. Alice Benedetto is the founder of Raw Rev, a plant-based protein bar company that strives to make a difference for consumers and the planet, one bar at a time. In this episode, Alice discusses her journey into healthy eating and transitioning from nurse to en...

This week's guest is an astute observer of life and a master storyteller who brings empathy and compassion to the human experience. Rob Volpe is CEO of Ignite 360, an empathy activist, and author of Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time. We were lucky enough to experience one of Rob's workplace empathy sessions and couldn't resist an opportunity to see if h...