Dig In

This week host Jess Gaedeke unravels to innovation, insights, and execution of Google Pay with Rushit Mashru, Senior Director - Product Marketing, AI Safety, Cybersecurity and Data Privacy at Google.

This week host Jess Gaedeke sits down with Elizabeth Nowicki, former Dig employee and currently Senior Manager of Customer Insights at Home Depot. They chat about through navigating career transitions, how important it is to have a connected omnichannel retail experience, and how attention spans are influencing data collection and analytics. 

This week, host Jess Gaedeke is joined by to Patrick Douville, Senior Global Manager of Lifestyle & Luxury, at Hyatt Hotels Corporation. Dig into the world of hospitality innovation as they explore the groundbreaking “Culture Lives Here” program for the Thompson brand, where diverse culture shifters collaborate across cities, creating unique live experiences. 

This week host Jess Gaedeke is speaking to Lucienne Castillo, Senior Director of Consumer Insights and Strategy at Pabst Brewing Company. Blending nostalgia with cutting edge concepts, Pabst is bringing back to life Not Your Father’s Soda Pop. Lucienne takes us through the journey starting with the importance of learning from past experiences in bringing the product back to market, her insights on...

In this episode, host Jess Gaedeke uncovers Betsey Chungs's unique journey from CFO to CMO and her insights gained from diverse experiences at top organizations like TD Bank, American Express, and BMO. Together, they explore the importance of vision in driving customer experience, the power of personalized solutions, and the key milestones in measuring success.

On today’s episode, host Jess Gaedeke digs deep into the rebrand of Swanson Health with their Senior Vice President of Marketing, Erin Del Ponte. When does a brand know it’s time for a rebrand? What are the different components to tackle? And how do you know that a rebrand is successful? 

On this week’s episode of the podcast, Jess sits down with Michael Nevski, Director of Global Insights at Visa. Learn all about Michael’s background in marketing, client insights, and product management. We dig into the creation and impact of Visa’s Spending Momentum Index (SMI), a new way to learn and understand the health of consumer spending and their impact in driving economic trends.  Tune in...

In today’s episode, host Jess Gaedeke speaks with Jill Boyce, a seasoned insights expert and former Head of Insights at Campbell’s and J.M. Smucker. Jill takes us through the journey from start to finish, of the innovative and strategic creation and launch of Folgers 1850. 

What does Wrexham AFC (British Football Team) and Ryan Reynolds have to do with STōK Cold Brew? On today's episode of the podcast, our host Jess is joined by Brittney Polka, Vice President of Beverages at Danone, who speaks in depth about the power of earned media and brand building. Taking on one of the most unique partnerships, Danone's brand STōK Cold Brew, have partnered with Wrexham AFC to sk...

On today's podcast episode, host Jess Gaedeke has an incredibly insightful conversation with Danielle Coopersmith, Associate Director, Developing and Established Brands (AKA Taste Elevation) at The Kraft Heinz Company. They discuss the new Taco Bell and Kraft Heinz retail partnership (keep your eyes peeled at your local grocery store), how companies are evolving to Gen-Z consumers, and how to make...

How does one launch a brand in a new country? How does one build relevance in a new market? What are the potential roadblocks? In today's episode of Dig In, Jess Gaedeke dives into these questions through through an engaging and insightful conversation with Sarah Dibblee, Brand Team Lead at Kenvue for Zarbee's. Having recently entered the Canadian market this past summer, Jess and Sarah explore th...

On today's episode host Jess Gaedeke speaks with Barry Jennings, Director of Cloud + Commercial Business Planning Insights at Microsoft. Tune in to learn Barry's insights into the evolution of market research methodologies, the interplay between qualitative and quantitative approaches, and the importance of understanding human behavior in product development and decision-making.  Ps. Jess's audio...

Join our host, Jess, as she engages in a captivating conversation with Sudha Ranganathan, the Director of Product and Field Marketing at LinkedIn. In today's episode, they explore the dynamic areas of influence, market research, and effective management.  Tune in to gain insights on: The Architecting Influence framework The four barriers to building insights How to improve your skills as a manager...

On this week's episode, host Jess Gaedeke speaks with Ana Maria Figueres, Chief Food Innovation and Quality Officer of Pizza Hut International. With over 50 new culinary creations every year, they consistently redefine the QSR industry's limits, ensuring their place at the forefront of innovation. But how do they do it? Tune in to learn their secret behind creating iconic menu items and how innova...

Join Jess Gaedeke, Chief Revenue Officer (CRO) at Dig Insights, as she takes over her new role as host of Dig. In this episode, Jess engages in a captivating conversation with Oksana Sobol, the Sr. Director, Insights Lead at The Clorox Company. Together, they dive into the fascinating world of innovation behind Clorox's new Free & Clear line, sharing real-world experiences and exposure that ca...

"So how do you build a B2B podcast?" When we embarked on this podcasting adventure over two years ago and launched Dig In, our aim was clear: to get the inside scoop from some of the biggest marketing and research professionals and to understand the everyday challenges they face. It quickly became a powerful channel, offering invaluable insights into the pulse of the industry. In our latest episod...

"How can you navigate the fine line between disruption and destruction?" Paul Gaudette, CEO and co-founder of Dig Insights, engages in a captivating conversation with Melinda Lehman, founder of the strategic innovation design firm Gig Inc. Together, they explore the fascinating world of innovation. Tune in to learn: Best practices for innovating within your specific market Strategies for creating...

Why did Dig Insights, a consumer insights agency, hire a Chief Revenue Officer to fuel their growth?  We spoke to CEO Paul Gaudette and new CRO Jess Gaedeke to ask that very question. Listen in to learn: - How (and why) we're evolving the seller-doer model - What was important when hiring for this role - What the future of Dig Insights looks like  ---------- Subscribe to our podcast on your favour...

What can brands do to navigate consumer distraction? Taking a different path on this week’s #DigIn episode, we’re bringing you all of the insights from our Second Screen Culture study. @Gillian Geddie, associate VP at Dig Insights shares how consumers are engaging with their phones and other devices, how multi-device usage impacts online purchasing behaviors, and what advertisers can do to appeal...

“Do you feel like we have gotten to a place where the Chatbot can ask questions in the right way in the right context?” The answer is yes. In this week’s episode, Meagan hosts a panel with Mike Stevens (Founder of Insights Platform), Kathy Cheng (Founder of Nexxt Intelligence), Joel Anderson (EVP of Advanced Analytics at Dig Insights), and Julien Naggar (VP of Dig Insights). The panel discusses th...

“Why is there a desire to reframe business growth?” This week Nick Graham, Global Head of Insight of Mondelez, joins guest host Michael Edwards, Co-Founder and Chief Growth Officer of Dig Insights, to discuss reframing new business growth, changing the view on specific product categories, and shifting the way of doing innovative research. In this episode we discuss: How to reframe new business gro...

"In an increasingly crowded space, how do you build successful D2C brand?" In this weeks episode of Dig In Meagan is joined by Kyle Widrick, CEO, Win Brands Group to talk all things D2C, brand building, and entrepreneurship. Listen in to hear about: - Amazon v Shopify, and which platform works when - Being a category leader - The phases of D2C growth ---------- Subscribe to our podcast on your fav...

"How can we reinvent old school PR so that it is both fun and effective?" Amanda Alvaro, President and Co-Founder of Pomp & Circumstance, joins guest host Paul Gaudette, CEO of Dig Insights, to bust some myths about PR, talk creativity, and discuss what makes a campaign effective. In this episode we cover: - How brands are stretching marketing dollars with launch events - How to know if a crea...

"How can you build customer loyalty?" Lia Grimberg, Principal and Consultant at Radicle Loyalty and Marcie Connan, EVP at Dig Insights , join Meagan this week to talk about Canadian Tire paper money, the Prime examples of loyalty programs, all things customer loyalty.  In this episode we cover: How to encourage customer behaviour through loyalty programs What customers value from brands The consum...

"How can you predict what the next hot topic will be with the data that is available to you today?" Joanna Lepore, Global Foresight Director at McDonald's and host of Looking Outside joins us this week to talk about insight vs foresight, her unusual path to becoming a Foresight Director, and shares a frankly impressive number of facts off the top of her head.  In this episode Joanna tells us about...