James White

Diary of an IT Sales Expert

Business EN ↓ 175 episodes

The Diary of a Sales Expert podcast is all about sales success and sales failures and the whole journey around sales and selling. In the podcast share stories, ideas, mistakes, and learnings to help ensure you can become better at selling. If you would like to find out more visit my website: https://jameswhite.business/Frustrated at missing your sales targets? Take my scorecard to find out why this is. https://www.missingsalestargets.com/

Author

James White

Category

Business

Latest episode

Jul 8, 2026

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Episodes

What a Global Sales Trainer and Leader learned from working for Elon Musk 16.08.2023

In this episode, James speaks to Billy Samoa Saleeby to the podcast. Billy is a podcast genius but he also had an incredible career with sales. Most notably as the sales leader in Tesla. If you have enjoyed this episode but sure to subscribe for more weekly episodes, and if you think we can help you bring sales success visit: https://www.jameswhite.business/

How to avoid burnout as a small business owner 09.08.2023

In this episode, James talks about 3 ways to avoid burnout as a small business owner. Being a small business owner can be hard and our businesses can consume us but by following these simple tips we can avoid burnout and increase our own productivity. If you have enjoyed this episode be sure to subscribe. And if you think we can help you achieve sales success, visit our website: https://www.jamesw...

Why university worked for me but it wasn't what I learnt 02.08.2023

In this episode, James talks about his time at university. This may not be what he intended to learn but in this episode, he talks about the lessons he learned and how this helps in sales. If you have enjoyed this episode be sure to subscribe and give us a review. And if you think we can help you with your sales visit our website: https://www.jameswhite.business/

Why some sales managers fail! 26.07.2023

In this episode, James talks about why a sales manager he has previously worked with failed. James explores where this person went wrong and talks about his MIST method to avoid sales failure. If you have enjoyed this episode be sure to subscribe for more weekly episodes, and if you think we can help you achieve sales success visit: https://www.jameswhite.business/ and be sure to check out our fre...

How Sebastian Bates is building a multi- million pound company 19.07.2023

In this episode, James talks to a serial entrepreneur about sales, Sebastian Bates is the founder of a number of businesses including the Warrior Academy. You can learn more about Sebastian here: http://www.sebastianbates.com/ If you think James can help you achieve sales success, then you can also his website here: https://www.jameswhite.business/ And of course, if you have enjoyed this episode d...

How to be effective in Story telling in sales 12.07.2023

In this episode, James talks about the power of storytelling when it comes to sales. Storytelling is powerful and if used successfully can help bring sales success. If you have enjoyed this podcast subscribe on your podcast provider. If you would like to find out more, about how we can help you bring sales success visit our website: https://www.jameswhite.business/

Why I complete challenges regularly 05.07.2023

In this episode, James speaks about Challenges and why they are good for you. James recently completed the second year of his own 1:10:100 challenge. If you have enjoyed this podcast, be sure to subscribe on your podcast provider. If you would like to join us on the next challenge in 2024 visit: https://www.1x10x100.co.uk/

Getting Past the Gatekeeper 28.06.2023

In this episode, James talks about getting past the gatekeeper to make contact with the decision-makers within the business a common problem for sales professionals. If you have enjoyed this episode be sure to subscribe for more sales-related episodes. If you think we can help you with your sales success be sure to visit our website: https://www.jameswhite.business/

Why Sales culture is so important for your business to grow 21.06.2023

In this episode, James talks about creating a sales-driven culture and why it is important in your business. A sales culture can propel your business forward so take a listen and see if you can improve your sales culture. If you have enjoyed this episode be sure to subscribe on your podcast provider. Do you want to check out our free resources to help your business achieve sales success, if so vis...

3 common sales fears and how you can overcome them! 14.06.2023

In this episode, James talks about the 3 R's in Sales Reaction, Rejection, and Reputation and why it is important to overcome them in sales. If you have enjoyed this podcast be sure to subscribe on your podcast provider. If you think we can help you achieve sales success visit our website: https://www.jameswhite.business/

Are you a Sales hunter or Farmer? 07.06.2023

In this episode, James talks about Sales Hunters and Sales Farmers 2 types of salespeople within sales. Which one are you? If you enjoyed this episode, subscribe on your podcast provider. If you think we can help your achieve sales success visit our website: https://www.jameswhite.business/

My Biggest Sales Mistake 31.05.2023

In this episode, James talks about his biggest sales mistake. Mistakes are a part of life, and what is important is that we learn the lessons from them so in this episode, James talks about his biggest mistake in the hope that you can learn from it and achieve sales success. If you have enjoyed this episode do not forget to subscribe on your podcast provider. And if you think we can help you achie...

10 things successful Salespeople do! 24.05.2023

In this episode, James talks about the little things that sales professionals can do to elevate themselves and bring sales success, he breaks this down into 10 simple steps that salespeople can do. If you have enjoyed this episode be sure to subscribe on your podcast provider, and if you think we can help you with sales success visit our website: https://www.jameswhite.business/

How Gary ran 365 marathons! 17.05.2023

In this episode, James is joined by Gary McKee who was one of our early inspirational stories, Gary has a truly exceptional achievement that reached the national media and raised a significant amount of money for charities. Gary's commitment and dedication are remarkable, and these same traits are very relevant to being a successful salesperson. If you enjoy this podcast do not forget to subscribe...

Reading the signs in sales 10.05.2023

In this episode, James talks about the importance of reading the signs when it comes to making sales. If we read the signs wrong this can lead to a sales disaster. James recounts an embarrassing story from his time in China and uses it as an example of how things can go wrong. What is, of course, important is that by reading the signs effectively we can achieve sales success. If you have enjoyed t...

Chatbot GPT (AI) in Sales 03.05.2023

In this episode, James talks about Chatbot GPT which is a form of AI that seems to be taking the world by storm. There is no doubt that AI is going to change the world for a lot of industries but in this episode, James explains why he thinks Sales will be one of the last. Do you agree? Let us know in the comments and be sure to subscribe for more sales hints and tips. If you think we can help when...

Taking early action in sales 26.04.2023

In this episode, James talks about the importance of taking early action when it comes to making sales. This is vital in taking the stress away and making your sales conversations less desperate. If you have enjoyed this episode do not forget to subscribe for more sales tips. Want to access the secrets to sales growth and get inside your buyers mind, then stop guessing and sign up to my growth new...

How to handle sales objections 19.04.2023

This episode follows on from last week's episode around sales questions, and in this episode, James covers some common sales objections and how you can overcome them. If you have enjoyed this episode please subscribe and if your loving it please leave a review! Want to access the secrets to sales growth and get inside your buyers mind, then stop guessing and sign up to my growth newsletter to get...

Sales Questions for Sales Success 12.04.2023

In this episode we follow on from last weeks podcast where we talked about following up with value, today James discusses sales questions. This really is extremely important when it comes to sales success, so much so that James has a free guide "52 Sales Questions" to help you with your sales success (link: click here ) If you have enjoyed this podcast subscribe and if your loving the podcast plea...

Follow up with value in Sales 05.04.2023

In this episode, James talks about Follow up which is an important part of sales success. James talks openly about follow-up and how it should be done well. If you have found this podcast helpful, please leave a review and subscribe. Want to access the secrets to sales growth and get inside your buyers mind, then stop guessing and sign up to my growth newsletter to get the secrets! https://www.jam...

8 Pet Hates in Sales 29.03.2023

In this episode, James talks about building credits in sales rather than debits. These are little things that you can do to help sway sales in your favor. These are the basics and in this episode, James will talk about his 8 pet hates in sales, these pet hates are easy to avoid and will help you build credits, not debits. Want to access the secrets to sales growth and get inside your buyers mind,...

Don't be everything to everyone 22.03.2023

In this episode, James speaks about the importance of identifying your target customers. Don't be everything to everyone, it's about working with a specific group of people and selling to them based on their problems. James opens up about a mistake he made in the hope that people can learn from his mistake. If you have enjoyed this podcast why not subscribe as we release an episode every Wednesday...

The key to sales success - Vision, Mission, Values & your Why 15.03.2023

In episode 3 James talks about the foundations of a successful business, looking at the importance of your Vision, Mission, Values, and Your Why. These are like the roots in your business and really are critical to successful selling. If you are enjoying our podcast then do not forget to subscribe for more. If you think we could help you find sales success visit our website: https://jameswhite.bus...

Knowing your own weaknesses, and how to overcome them 08.03.2023

In this second episode, James White the Sales Expert talks about knowing your weaknesses and how to overcome them. When we understand our weaknesses, we can then go about overcoming and improving on them. When we do this we improve performance and find sales success. If you are enjoying our podcast and getting some value from it then help us spread the word by subscribing. Tired of guessing what m...

My Sales Story 28.02.2023

Welcome to our new podcast, The Diary of a Sales Expert with James White a small business sales expert and the founder of the Small Business Sales Academy. In this first episode, James talks about his sales story, and what his toughest sales job has been to date. James' story gives you an idea of why he has become one of the UK's most sort after, sales experts advising clients across the country o...

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