James White

Diary of an IT Sales Expert

Business EN ↓ 175 episodes

The Diary of a Sales Expert podcast is all about sales success and sales failures and the whole journey around sales and selling. In the podcast share stories, ideas, mistakes, and learnings to help ensure you can become better at selling. If you would like to find out more visit my website: https://jameswhite.business/Frustrated at missing your sales targets? Take my scorecard to find out why this is. https://www.missingsalestargets.com/

Author

James White

Category

Business

Latest episode

Jul 8, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

Be proud of your own history and story 07.02.2024

In this episode, James talks about the importance of recognising what has gone well, and not so well in your professional life. Some of the most successful people in business have made past failures before finding success. If you have enjoyed this podcast be sure to subscribe on your podcast platform, and if possible please leave a review to help us grow our podcast. If you work in sales, why not...

Why you lost the deal 31.01.2024

In this episode, James talks about the key reason why you may have lost the sales deal. In business, learning from what went wrong is vital to achieving future success, so in this episode, James breaks this down into key points to help you identify and improve on what may have gone wrong. If you are a sales professional be sure to subscribe for more weekly sales-related podcasts. If you have enjoy...

Why roleplay is a winning sales strategy 24.01.2024

Roleplay is something that professionals in all aspects of life do. It is no different in sales, in this episode, James talks about how roleplay can become a winning sales strategy. I hope you have enjoyed the podcast, if so be sure to subscribe for next week's episode as well as some more exciting guest speakers coming up in the next few weeks. If you love sales as much as I do, and you want to t...

The journey of selling a £100k plus piece of software 17.01.2024

In this episode, James talks about how he has helped one of his clients sell a £100k plus piece of software. If you have enjoyed this episode, please be sure to leave us a review on your podcast platform to help us grow and help everyone achieve sales success. We also love to hear from you so why not connect with James White on LinkedIn and just let us know if you think there is a sales topic you...

How to network to win business with Bradley Hatchett 10.01.2024

In this episode, James is joined by Bradley Hatchett owner of Network My Club to talk about networking. Bradley has a love of all things sports and decided to found his business to follow his passion. In this episode, we talk about the importance of networking and how you can go about using networking to help deliver results. If you have enjoyed this episode be sure to subscribe for more weekly sa...

How to sell high and wide into business 03.01.2024

It is a known fact in sales that selling to existing customers is easier than finding a new client. In this episode, James talks about selling high and wide into a business, which means selling further to existing clients and he does this using his own experience. If you've enjoyed this episode, be sure to subscribe for more weekly episodes. If you think we can help you achieve sales success visit...

How to build a sales machine that scales 27.12.2023

In this episode, James talks about building not just a successful sales team, but a sales team that scales. If you have enjoyed this episode be sure to subscribe for more weekly episodes, and if you think we can help you with your sales visit our website: https://www.jameswhite.business/

10 Key factors to know when you are ready to sell 20.12.2023

In this episode, James talks about a common problem within sales and that is trying to sell to someone too early. He talks about 10 key factors to take into account to understand when you are ready to sell. If you have enjoyed this episode be sure to subscribe for more weekly sales-related podcasts, and if you think we can help you achieve sales success visit: https://www.jameswhite.business/

Why your prospect has to believe you! 13.12.2023

In this episode, James speaks about one of the most important aspects of sales. The need for your prospect to have belief in you and your business. If you have enjoyed this episode or learnt something from it be sure to subscribe, and if you think we can help you achieve sales success visit our website: https://www.jameswhite.business/

Can you cross the value gap in your buyers mind? 06.12.2023

In this week's episode, James talks about one of the key fundamentals of sales the gap in your buyer's mind. He then goes on to cover the 5 key points to consider to ensure you cross the gap in your buyer's mind. If you have enjoyed this episode be sure to subscribe for more sales-related podcasts every week. James is an expert at helping B2B sales, so if you think he can help with mentoring your...

Why Emotional Sales Intelligence Matters More Than You Think! 29.11.2023

In this episode, James speaks about the importance of emotional intelligence in business leaders and managers. He uses examples from his work with numerous clients in the sales space. If you have enjoyed this episode be sure to subscribe, and if you think we can help you with your sales visit our website: https://www.jameswhite.business/

Why people buy 22.11.2023

In this episode, James talks about the reason that people buy. This can be broken down into a number of reasons to solve a problem or forfil a desire. In this episode, James covers this important foundation of selling in detail. If you have enjoyed this podcast be sure to subscribe for more weekly sales-related podcasts. And if you think we can help you with your sales visit: https://www.jameswhit...

Master the art of referrals in sales 15.11.2023

In this episode, James unravels a hidden gem of sales success - the art and importance of referrals. Drawing from his extensive experience as a sales professional and coach, James sheds light on the transformative power referrals can have on your sales journey. If you have enjoyed this podcast be sure to subscribe for more weekly sales-related episodes. If you think we can help you achieve sales s...

How to see the positives in a no 08.11.2023

In this episode, James covers how to find the positives in "no" when it comes to sales. As sales professionals we often see the word no as a negative, we fear it. In this episode, James covers why that actually isn't the case. If you have enjoyed this podcast be sure to subscribe for more weekly sales-related podcast episodes. If you think we can help you achieve sales success visit: https://www.j...

What can business learn from sport? 01.11.2023

In this episode, James speaks to Catherine Baker who is the author of "Staying the Distance". In this books, Catherine takes a look at the similarities between sporting professionals and business leaders to see the similarities between the two so that we can all understand and learn what works. You can find Catherine's book on Amazon using this link: https://www.amazon.co.uk/Staying-Distance-lesso...

Mistakes most B2B salespeople make 25.10.2023

In this value-packed episode, James talks about the biggest mistakes he sees when selling B2B and explains how you should go about your sales if you want to achieve sales success. If you have enjoyed this episode be sure to subscribe for more weekly episodes, and if you think we can help you achieve business success visit: https://www.jameswhite.business/

How to master the foundations of sales 18.10.2023

In this episode, James unveils the blueprint for sales success, laying down the essential foundations that every sales professional must master. Tune in as James unravels the secrets behind each foundation, providing you with the tools and knowledge to revolutionise your sales approach. If you enjoy the podcast be sure to subscribe for more weekly episodes, and if you think we can help you bring s...

How to sell to the C-suite? 11.10.2023

In this episode, James dives into a critical aspect of sales success - connecting with the decision-makers at the top. With decades of experience in sales, James understands that securing a meeting with the C-suite isn't just a step forward; it's a game-changer. These executives hold the decision-making power, and in this episode, James unveils the strategies and techniques that have allowed him t...

Build the mindset of a successful salesperson 04.10.2023

In this episode, "Build the Mindset of a Successful Salesperson," James delves deep into the psychological landscape that underlies every successful sales endeavor. Drawing from his rich experience, he shares invaluable insights and strategies, to help you cultivate the winning mindset necessary to thrive in the competitive world of sales. James White isn't just a sales expert; he's a trusted ment...

Get inside the mind of your buyer. An interview with the incredible Melina Palmer 27.09.2023

In this episode, James speaks to Melina Palmer from The Brainy Business ( httpsthebrainybusiness.com ) to talk about Behavioural Economics. Behavioural Economics is a vital part of sales as it allows you to think about your approach from a more customer-focused mindset and ultimately helps you achieve sales success. Click this link to be in for a chance to get a copy of her book. I am giving away...

How to find your ideal client 20.09.2023

In this episode, James talks about the importance of finding your ideal client. This is vital and when done well makes not only working with that person far better, but makes the sales process far more effective. If you have enjoyed this episode be sure to subscribe for next week's Diary of a Sales Expert. Why not sign up for our free newsletter which is all about getting into the minds of your pr...

Changing your sales habits 13.09.2023

In this episode, James talks about the importance of changing sales habits to bring about sales success. If you have enjoyed this episode be sure to subscribe for more weekly sales-related podcasts. If you would like to find out more about my 1x10x100 challenge visit: https://www.1x10x100.co.uk/ Why not also check out our FREE resources that could help you with your sales habits, available at http...

How to use video in your sales outreach 06.09.2023

In this episode, James talks about the benefits of video within your business, he goes on to explain the huge benefits when using video as part of your sales outreach. If you have enjoyed this episode, be sure to subscribe for more. And if you think we can help you with your sales success visit our website: https://www.jameswhite.business/

How to lead your sales team through uncertain times 30.08.2023

In this episode, James talks about leading your sales team through uncertain times. We all know that the market is tough at the moment, inflation is high there is talk of recession and this can really impact a sales team. So in this episode, James talks about how to overcome that as a sales manager or business owner. If you have enjoyed this episode be sure to subscribe for more weekly sales relat...

Where people go wrong when following up on sales opportunities 23.08.2023

In this punchy episode, James talks about the importance of following up on sales opportunities to drive sales success and talks about where he thinks many in sales go wrong. If you have found value in this episode, be sure to subscribe. And if you think we can help you bring sales success, visit our website: https://www.jameswhite.business/

Listen to the Diary of an IT Sales Expert podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.