Diary of an aspiring rapper with Hellovicco

Last month moved fast. Industry Games finally has a date: September 11. In this one I get into the album. The concept behind it, why “play the game to change the game” sits at the centre, and what it took to build something this personal on my own terms. I talk about SXSW London too. Being in that room in Shoreditch, what it meant. And the real stuff. What going independent actually costs. Why own...

I’ve been locked in this month. 10 mins drilling, breaking down what makes tracks actually work, 6 freestyle songs deep. The levels are genuinely higher and I can feel it. I talk about how the mixtape is coming along and how we’ve found a way to get music directly to the people who care — over 100 sign-ups and counting. I also share some exciting album updates. On the team side I’ve brought Ore on...

I spent the last two weeks in Nigeria reconnecting with myself while my laptop broke and forced me out of my usual routine. In that space, I found a new level of creativity, wrote more than I expected, and leaned into the uncertainty that comes with evolving as an artist. I also talk about announcing my tour, staying sharp through freestyles, and how having a team around me is helping everything m...

After taking a week away from social media and screens, I talk about the mental reset it gave me and how it helped me reconnect with creativity. In that space, I realised something important that I delve into more in this episode. I introduce the idea behind my upcoming album  Industry Games  — a project about understanding the real mechanics of the music industry and learning how to pla...

Lessons from coach Rob: "Get in your head and you're dead". The team and the music has been growing rapidly and with that comes a lot of exciting things but a whole lot of issues to solve....this is how i'm managing that. Books i've been reading: The Power of Now- Eckhart Tolle Success Through A Positive Mental Attitude- Napoleon Hill Hosted on Acast. See acast.com/privacy for more information.

Starting off the year addressing my health and speaking on where my mental health is. Reviewing my goals for the year, it looks all very daunting and this is how i'm breaking it down to be able to sustain the motion. Books i'm reading: Built to sell- John Warrillow The Power of Now- Eckhart Tolle The Song Machine- John Seabrook Hosted on Acast. See acast.com/privacy for more information.

In this episode, I reflect on a pivotal year—dropping  Väriant , releasing merch, expanding my team, and performing outside the UK for the first time. We dive into growth, core fans, creative wins, planning for next year and why the new manager on trial is already a game-changer. Books I've been reading: Contagious: Jonah berger The song machine: John Seabrook Lie or die: Blood moon- AJ Clack...

Recently realised i'm a control freak and it's making me hate music. Ive been good recently though, realising that control is an illusion is the first part then trying to find moments with collaborators where I dont have to be anything but myself. Plus we did 2 shows in the last month! Moving up. Books i’m reading: Lie or Die: Blood moon- Aj Clack What i’ve been listening to: https://i.airbuds.fm/...

In this episode I'm gonna take you into my head during the moments when the spotlight fades and most people experience "depression". Other creatives have been saying its to do with Mercurys retrograde but mercury isn't in retrograde yet so that now? Books I've been reading: (I can't lie I haven't really been reading much) So you want to talk about race- Ijeoma Oluo Songs i've been listening to: A...

In this episode I review the difference between R&L now versus 3 years ago, the changes and the growth. I also took a break but it seems like it didn't go the way I had planned. What next?? Fifa 26? Books I'm Reading: Mongrel- Hanako Footman How to invest- Peter Stanyer So you wanna talk about race- Ijeoma Oluo Songs i'm studying: Reasonable doubt- Jay Z Hosted on Acast. See acast.com/privacy...

Reaching a new tipping point, 40 doors success, handling expectations and letting go of control. Had to cut the live band and learn to put my best foot forward for Reading and Leeds. A TEEN IS BACK Books I'm reading: Chop Wood Carry Water- Joshua Medcalf Hosted on Acast. See acast.com/privacy for more information.

This last month has been a whole lot of boring needing out on music, I copped the Eminem biography book and it's been my favourite read. I've also been thinking about how I can build structures that protect my values without alienating everyone around me and I go into that in this episode more. Books I'm reading: The way I am- Eminem Mongrel- Hanako Footman Hosted on Acast. See acast.com/privacy f...

In this episode we talk about the fall out from the roll out of väriant, figuring out what's next. New team, feeling confused about how the dynamic of it, letting go versus delegating. Vlogging for 14 days and prepping for summer shows. Books i've been reading: Extreme Ownership: How U.S. Navy Seals Lead and Win - Jocko Willink and Leif Babkin Songs i've been listening to: https://open.spotify.com...

Spitting straight game about how to survive when you've spent literally all your money chasing your dreams. The biggest aim is to be able to work sustainably because its a marathon not a sprint and you dont know when your time will come so you need to make sure your funds don't dry up on you. Books I referenced: The Miracle Morning- Hal Elrod Secrets of the Millionaire Mind- T. Harv Eker Books i'm...

One of the most busiest months I've lived through, how to cope with trying to put on the biggest show yet, dropping a music video with 2 weeks notice, moving out of London whilst trying to promote VÄRIANT and my first red carpet event....... Books i'm reading: The 22 Immutable laws of Marketing -Al Ries & Jack Trout How to sell your way through life- Napoleon Hill Songs i'm listening to: 5n9qL...

Tough times never last only tough people Books i’ve been reading: Frequently Happy- David Larbi Secrets of the Millionaire Mind- Harv T Ecker Current Playlist: https://open.spotify.com/playlist/5n9qLWuDF3m1KrPUslVWC4?si=ZDPaYzRASPm0WgKeuu-a1A&pi=nQY3YRY-Sy60E Hosted on Acast. See acast.com/privacy for more information.

On this award winning podcast show, we are talking about the part of being a creative that makes the art worth it. With the release of VARIANT being around the corner life has ramped up. I feel like i've aged 20 years in the last 7 months. Book I'm reading: Decoded- Jay Z The Practice- Seth Godin Hosted on Acast. See acast.com/privacy for more information.

First episode of 2025! In this episode we talk about planning and the uses of sitting down a couple months before a major event/project ( *COUGH* new mixtape) and planning out all the details. Resolutions and intentions for the new year set, lets get it! Books i'm reading: The miracle morning- Hal Elrod Secrets of the millionaire mind- T. Harv Eker https://vicmusicmerch.myshopify.com/ Hosted on Ac...

I’ve been listening to to Jcole’s podcast, One thing I said was I wished artists would have documented their journey which is why I am doing this and now J Cole did Spotify wrapped- A teen, Numbers falling, New project Balamii Live flop - My first experience of flopping, Learning to grow Merch website up- made it available to worldwide vinyls were sold out and restocked a few, finally got the merc...

In this episode I asked Open Ai what it takes to be confident in your creative element, using this last month to explain it's answers. Might be my favourite episode yet. KEEP STREAMING SUNSHINE! Books I've been reading: Decoded- Jay Z The Courage to be disliked- Ichiro Kishimi and Fumitake Koga Hosted on Acast. See acast.com/privacy for more information.

In this episode I go into how these last months have been a heavy process of learning and the new methods i've discovered to do that. New project loading.... sooner than you think. New song Sunshine Out Now! sunshine Books i've been reading: On Earth We Are Briefly Gorgeous- Ocean Vuong The Rap Yearbook- Shae Serrano Men Without Women- Haruki Murakami Hosted on Acast. See acast.com/privacy for mor...

Running late with this episode but, better late than never! One of the most beautiful nights of 2025 so far, selling out Camden assembly full of fans, friends and family. So much love to everyone that helped and was a part of this, you already know who you are. Books I'm reading atm: The artists way- Julia Cameron On Earth We're Briefly Gorgeous- Ocean Vuong Hosted on Acast. See acast.com/privacy...

Heavy month if you're looking from the outside in but all this mental prep has allowed it to be a little easier to skate through. Two weeks left until the headline show! Link to the London Headline Show: https://www.eventbrite.co.uk/e/940566077457?aff=oddtdtcreator Books i'm reading atm: Not Nice - Aziz Gazipura Hosted on Acast. See acast.com/privacy for more information.

London Headline Show: https://www.eventbrite.co.uk/e/vic-friends-far-from-home-headline-show-tickets-940566077457?aff=oddtdtcreator In this episode I’m thinking out loud about what it takes to work as a creative. A lot of the time I doubt the fact that I work because work as a creative is very unorthodox from normal jobs, in this episode I’m documenting what my work day feels like and how I’ve ada...

My Second Ep- 'far from home' finally dropped last week released independently from start to finish, in this episode I will be comparing the differences between the process and aftermath of releasing my first project with a label and my most recent album. Books i'm reading: Not nice- Dr Aziz Gazipura Listen to the Ep here: https://distrokid.com/hyperfollow/vic10/far-from-home Hosted on Acast. See...