Joanna

Diary of a Business Start-Up

Business EN ↓ 3 episodes

Honest, unfiltered and full of practical tips—Diary of a Business Start-up follows Joanna, a 30-year marketing expert, as she launches her own marketing consultancy, Happy Friday, helping small businesses get started with everything from strategy to branding, websites to social, while also setting all this up for herself! She shares the highs, lows, self-doubt and lessons learned from building a business from scratch. Whether you're launching, pivoting or growing, you're not alone—let’s figure it out together.

Author

Joanna

Episodes

Work Smarter with Your Content 28.09.2025 1:50

Starting a business can feel overwhelming. There are so many things pulling on your time—building your marketing, managing prospects, keeping your systems in check, and (fingers crossed) actually doing some paid client work in between. So creating social posts, or podcasts, blogs etc, can feel overwhelming. In this episode, we dive into a tip I brought with me from my marketing past: COPE—Create O...

When Social Media Setup Makes You Want to Cry 09.07.2025 2:40

Welcome back to a Diary of a Business Start-Up! I’m Joanna, and today’s episode is for anyone who’s ever tried to set up their business social media accounts and ended up in a full-blown tech tantrum. 😩 I thought I was being smart, linking my Instagram and Facebook business pages to save time in the future. Instead, I got stuck in login loops, error messages, and nearly threw my Mac out the windo...

Welcome to a Diary of a Business Start-up 09.07.2025 2:47

Welcome to a Diary of a Business Start-Up — the real-time podcast documenting what it actually takes to build a business in 2025. I'm Joanna, a marketing expert turned business founder, sharing the highs, lows, lessons and leaps as I grow my own business from the ground up. No fluff, no filters—just honest stories, practical tips, and inspiring chats with fellow entrepreneurs along the way. Le...