DFL Before DNF

Welcome to Woflie's World of Running. Brian Peterson (@wolffrunner) will do a weekly monologue on the Borderlands Podcast all about how he sees the running world. In his first episode, he casts vision about who he is and where he's going. What can we learn from Prefontaine? Is Wolfie the Anthony Bourdain of trail? Can Ultrarunning really save the world? ---- Call RUNMORE649 (786-667-3649). Leave a...

Michael Mazarra owns halfmarathons.net + Rogue Expeditions . He's a firehouse of insight and information and we're all better that he's focusing that energy on trail running through his recent aquisition of Rogue Expedition. More travel trail running Less racing, more running together. Self-expression will drive growth over performance. Non-elite runners deserve more representation in media. Robie...

Wolfie and I delve into the world of trail running to uncover the motivations that drive these athletes to push themselves to the limit. It's not what you think. And Wolfie challenged me to rethink some things as usual. We look at three distinct buckets of motivation - self-expression, performance, + health. What are the secrets behind their passion? Let's find out. Takeaways • More runners than e...

Floris Gierman, host of the Extramilest Podcast and co-founder of PATH Projects , joins Josh Rosenthal to discuss his transition from skateboarding to ultra running, the importance of patience, and insights into low heart rate training. The conversation highlights the connection between running, community, and passion-driven pursuits. Importance of patience in running and personal goals Low heart...

Trail running has lost some of its fun, and in this discussion, Josh Rosenthal and Wolfrunner (Brian Peterson) delve into the need for the sport to embrace new ideas and bring back some of the old ones. Trail running has lost some of its playful spirit. How could trail running create NFL-type Thanksgiving energy? Listener calls Apple Ultra vs. Garmin Strava's kicked everyone out of the sandbox (ki...

Trail running shoes are evolving faster than ever, with a wave of new brands and technologies reshaping the sport. In this episode, Josh and Taylor Bodin—Lead Trail Reviewer at Believe in the Run—dig into why innovation in trail footwear is accelerating and why runners should be paying attention. From heritage brands to newcomers like NNormal, Speedland, and Norda, the conversation explores the ma...

How do trail runners survive in cities? Josh Rosenthal and Tommy Lewis dive into the challenges and rewards of maintaining a running lifestyle in urban environments. They discuss the unique rhythms of road running compared to trail running, exploring how each offers different forms of joy and fulfillment. Tommy shares his journey from trail enthusiast to urban runner, emphasizing the importance of...

Wolfrunner (Brian Peterson) and Josh Rosenthal (host) discuss the problems with ambassador culture in this episode of Bad Runners Take. Ambassador culture in running blends brand connections with potential entitlement. Brands use ambassadorships as a marketing tactic but must manage expectations. Norda fosters organic, personal connections, avoiding formal ambassador structures. Running has become...

Matt Trappe recently started a Trail Running lifestyle brand called Auteur Sportif . He writes a brilliant substack ( a Matter of Brand ) celebrating running brands and their storytelling. In this episode we celebrate the great brands and enjoy a brainstorm how to make the good ones better. Please take this podcast survey . Please take this survey for our upcoming app, wylder . ---- Call the Borde...

This podcast episode dives deep into the culture surrounding DNFs (Did Not Finish) in ultra running, with hosts Brian and Josh discussing the social constructs and emotional weight attached to these outcomes. Brian passionately argues that runners should be able to celebrate their efforts, regardless of whether they complete a race, pointing out the absurdity of labeling a significant distance as...

In Episode 100 I introduced 4 songs along with their stories. In this episode I offer brief introduction and give you the music back to back without interuption. I'm calling this music project CAVALE. And this group of songs is called 'Into the Virgin Desert'. Again, thank you so much for listening and supporting. The future looks bright. I can't wait to do the next 100 episodes. ---- Devil's Gulc...

I wrote 4 songs of what I think midrace suffering sounds like. On the occassion of episode 100, I am releasing them along with what inpsired them and this podcast. Survey ---- Devil's Gulch 100 miler, 50 miler, 13.1 miles . Wenatchee, WA - July 13, 2025 Salt Lake Footshills Trail Races . Salt Lake City, UT - May 31, 2025 VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite...

Hoka is directly repsonsible for much of the exponential growth of trail running. The Best Hoka Running Shoes Right Now . Josh Rosenthal and Taylor Bodin (Lead Trail Reviewer, Believe in the Run ) dive deep into the world of HOKA, a brand that has revolutionized trail and ultra running with its innovative footwear. They discuss how HOKA emerged during a time dominated by minimalist trends, introdu...

Today on Bad Runners Take: Are 200-mile races becoming a distraction or the main attraction in the ultra running community? How do you feel about profitable races existing on volunteer labor? Josh got into the Paris Marathon. Why is it so hard for trail runners to run on the road for a season? Josh Rosenthal and Brian Peterson dive into these questions as they explore the growing prominence of the...

Cirque Series is a brilliant mountain race with distances between 6 and 9 miles. But don't be fooled ultrarunners. Cirque races are hard as hell, straight up the gut of big mountains and right back down. The starting line is a party. The finish line is a party. In this episode I welcome the founder and race director, Julian Carr . ---- In this conversation, Josh and Julian discuss the evolution of...

Thomas Neuberger joined me from Believe in the Run to talk about the familiy feud that built two great running empires. Puma + Adidas. Rudi and Adi were the perfect team until they weren't. They spent most of their adult years at odds and eventually were buried at opposite ends of the same cemetary. We dig into the family feud and talk about the current road and trail portfolio. More from Believe...

In this conversation, Josh and Drew Darby discuss Matt Johnson's journey across Texas in 17 days and Sally McRae's 200 mile Mammoth Project. Drew Darby was there for both. They explore the challenges faced during the adventures, the dynamics of being a cameraman, and the unique character of Matt as a hybrid athlete. The discussion also touches on the mindset required for endurance sports, Project...

In this conversation, Josh and Brian explore the world of running, focusing on the Satisfy brand and its unique appeal to a specific audience. They discuss the recent success of Satisfy runners at Moab 240, the cultural significance of trail memorabilia, and the historical context of running events. The dialogue emphasizes the importance of identity in sports and how brands like Satisfy resonate w...

---- Sponsors: VKTRY Insoles - I wear these every run, 20% off. PATH Projects - My favorite running shorts, Borderlands10 for 10% off. --- Borderlands Instagram YouTube Threads LinkedIn We've got an app in beta called Wylder by Borderlands. Check it out on iOS or Android .

Does Josh have the necessary credibility to build a trail running media company? He's not a former pro runner or even a good runner. In fact he chases cutoffs most of the time. He only has one elite trail running friend. Does he belong at the table? In this episode of the Borderlands podcast, host Wolfrunner interviews Josh Rosenthal, exploring his journey from Lubbock, Texas to Salt Lake City. Th...

Trail running shoes are a crowded category, yet Brooks Running remains one of the biggest names in the broader running world. In this episode, Josh is joined by Taylor Bodin—Lead Trail Reviewer at Believe in the Run—to unpack why Brooks still feels like an enigma in trail running and why the brand often flies under the radar despite its deep history in the sport. They dig into the evolution of Bro...

Join Josh Rosenthal as he dives deep into the transformative power of trail running with coach Kevin Brown, who recently completed the grueling Race Across Scotland. This conversation highlights the profound connection between running and personal growth, particularly for men seeking to overcome challenges and find purpose in their lives. Kevin shares his journey from a midlife crisis to becoming...

The podcast dives deep into the Golden Trail World Series, shedding light on its significance in the trail running scene. Hosts Josh Rosenthal and Brian Peterson discuss how this series offers a thrilling competitive atmosphere, showcasing elite athletes in shorter, intense races that emphasize speed and vertical ascent. They reflect on a particularly controversial finish at the recent Mammoth Tra...

Nico lives in Hamburg, Germany. A few weeks ago he ran his first ultramarathon at the age of 52 proving that this sport is gift that keeps on giving. In this episode you can expect to learn: • The uniqueness of German Ultrarunning Culture • 3 must-run ultras in Germany • Nico’s take on running races on the former Easten Germany land Now is the best time to run your first ultra no matter how old. A...

Trail running shoes have changed dramatically over the past two decades, but some brands are still judged by what they were doing in the early 2000s. In this episode, Josh is joined by Taylor Bodin—Lead Trail Reviewer at Believe in the Run—to dig into the history of The North Face in trail running and why its current footwear lineup is pushing the category forward. From the origins of shoe drop to...