Dexibit: The Data Diaries

Angie Judge and Ravi Chandra dive into the explosive adoption of ASK, Dexibit’s new conversational insight engine that’s reshaping how attractions work with their data. They explore why vertical AI outperforms general tools, what really happens behind RAG and retrieval, and how ASK can surface insight, act on it, and reveal nuance humans often miss. Expect Bruce Lee wisdom, baby-lion party tricks,...

When it comes to data, a little mess can make a big difference. In this episode of The Data Diaries, hosts Angie Judge and Pierre Perez from Dexibit dive into the essentials of keeping your data clean, consistent, and trustworthy. From visitor counts to revenue reports, they explore how data integrity issues creep in, why they matter, and what every attraction can do to stay ahead — with a few sto...

Dive into the art and science of pricing for visitor attractions. Discover how to rethink visitor spend, balance accessibility with profitability and turn pricing insight into strategic advantage.

When the data runs out, intuition takes over. This episode unpacks AI intuition: how organizations can spot signals in uncertainty, embrace disruption and sharpen judgment in the age of generative intelligence.

Dive into Dexibit’s new GEO Benchmark, a radical new way to measure how visible, beloved and discoverable your attraction is in the age of generative AI. Learn why your reply to a Google review might matter more than ever, how AI is changing the way visitors plan and book, and why the voice of the visitor has become a growth input - not just a feedback loop. With actionable tips on personas, conte...

Dig into the world of new builds from bold startups to corporate spinoffs and the unique challenges they face. From pricing strategies and competitive positioning to forecasting demand and planning for agility, explore how analytics and AI help new attractions get from grand opening to long term success.

Get the inside know how and Dexibit's hacks for onboarding a data program at your visitor attraction. From setting success metrics to navigating multi-location rollouts, this episode dives into Dexibit’s five step prescriptive method, helping visitor attractions move from gut feel to insight inspired. Whether you're gearing up for your first dashboard or strategizing for a new build, get ready for...

Discover proven strategies for growing visitation at attractions, hitting 1 million visitors, boosting revenue, and optimizing operations using data and AI.

Reflecting 10 years experience transforming visitor attractions with data, Pierre and Angie distill lessons learned the hard way that have shaped their approach.

Is your data really safe just because it lives in your country? In this myth-busting episode, Angie and Ravi dig into the murky world of data sovereignty—and why so many visitor attractions are getting it wrong. From viral billboards to the complexities of the US CLOUD Act, this episode explores the difference between where your data is stored (residency) versus who can legally access it (sovereig...

👤 Featuring Ravi Chandra, Chief Product and Technology Officer & Angie Judge, CEO of Dexibit Should you build your own analytics solution—or buy one off the shelf? In this episode of The Data Diaries, Dexibit’s CTO Ravi Chandra joins CEO Angie Judge for a candid conversation unpacking one of the most critical technology decisions facing visitor attractions today. From total cost of ownership to t...

👤 Featuring Pierre Perez, Success Director & Angie Judge, CEO of Dexibit Over the course of 2025 so far, weird things have been happening in the visitor attraction sector. Visitation is all over the place - globally, with a general decline with the exception of a few regions. Tariffs are hitting the retail stores. Tourism has taken a dive. Pierre and Angie share data from Dexibit's unique unified...

David Hingley, Head of Visitor Experience at Tate, talks about an initiative to share education and development between cultural institutions to professionalize visitor operations as a career pathway.

Arthur G Affleck III, Executive Director for the Association of Children's Museums, shares his organization's mission to support children and families to learn through play, with the importance of this work in lives and to society. Show notes The Association of Children's Museums https://childrensmuseums.org/ Playful Learning Landscapes https://playfullearninglandscapes.com/ Kathy Hirsh-Pasek's wo...

To celebrate international product day, Dexibit's Product Director Veronika Gower talks about contemporary best practices for product management in technology and digital first organizations, and what these mean for company culture and ways of working, drawing on her experiences at Dexibit.

Setting up a data function in your visitor attraction? Join Baku Hosoe, Head of Data and Analytics at The Metropolitan Museum of Art in New York, to hear about the origins and evolution of The Met's data program and Baku's takeaways for structuring, hiring and enabling a data team.

Nancy Proctor weaves together two unique stories: her career intersecting entrepreneurship, academia and culture, with that of a radical vision for the Peale - the first museum in the US, currently undergoing transformation ahead of reopening (summer '22). Set against a backdrop of the evolution of digital and now of culture in society, Nancy redefines the meaning of the museum as 'a place where c...

Elliott Ferguson, President and CEO of Destination DC shares his unique insights into the state of tourism, mandates, omicron and the question of what’s next from the Nation's capital, a premiere visitor destination filled with world class attractions. Elliott talks about the pivot for destination marketers from ‘heads in beds and butts in seats’ into a new central role of chief communicator betwe...

Murray Thom, Cofounder of NFT start up Glorious and James Blackie, Director of Art, give us the download on everything we need to know about Non Fungible Tokens (NFTs) and their potential for visitor attractions - from art museums to stadiums. Combining their respective careers in music producing and art dealership, along with a who's who leadership team, Glorious have burst onto the scene to crea...

Seb Chan, Chief Experience Officer at the Australian Centre for the Moving Image (ACMI) discusses the evolution of how we think about visitor experience in experiential spaces, going beyond traditional engagement to cross creative and infrastructural elements. Seb covers ACMI's redevelopment, a unique approach to staff restructure, establishing the museum as a platform and its technologies includi...

"No one's gonna read that": David Lew, Visitor Services Solutions Manager at Auckland Museum Tamaki Paenga Hira talks about how to connect exhibitions with visitor experiences through the power of visitor services, including through an indigenous lens with He Kōrahi Māori, the Māori dimension. SHOW NOTES Read all about Te Ao Mārama, the South Atrium project https://www.aucklandmuseum.com/your-muse...

Over the course of the pandemic, many visitor attractions experienced wild changes in their membership and season pass customer base - moves which have forever changed consumer behaviors and how we strategically respond to these. Hear how Chief Revenue and Marketing Officer Melissa Felder thinks about loyalty at the California Academy of Sciences and how their mission is inspiring the next generat...

Sometimes, "where can I find the gift store?” is the most important question you’ll answer at your visitor attraction. Will Sullivan, Head of Visitor Experience at The Metropolitan Museum of Art sits down with us to discuss how we can drive revenue by people and experience first leadership. Through understanding the 360 holistic visitor experience via data and strategies to align retail arms with...

John Falk is recognized as one of the most influential museum professionals of the past hundred years. Director of the Institute for Learning and Innovation, and Sea Grant Professor of Free Choice Learning at Oregon State University. Falk formerly held a number of senior positions at the Smithsonian and has authored over two hundred scholarly articles and chapters in the field, as well as more tha...

In 2021, visitor attractions who are able to execute rapid change are the ones who will thrive in recovery while facing changing market demands and visitor behaviors. Daniel Jordan, Senior Product Designer at Dexibit, discusses how attractions can innovate and adapt quickly through a 5 step design thinking process - applicable for strategic and operational decision making processes. Recommended by...