Developers:After Dark

What does HubSpot app certification actually take? Jana sits down with HubSpot’s ecosystem quality team to break down the app certification process , what makes a certified app , and how to succeed in the HubSpot marketplace . In this episode of Developers After Dark, Jana is joined by Marina Lupin and Brittany, two senior technical program managers who live and breathe HubSpot app certification....

The HubSpot App Marketplace rewards builders who don’t guess—so how do you find real demand fast? In this episode, Dax Miller breaks down how to validate pain, ship confidently, and build native experiences with UI Extensions, App Events, and Custom Objects. Dax Miller (Co-founder & Chief Care Officer at hapily) shares the evolution from “gap-filling apps” to going all-in on event tech—because...

AI is everywhere—so how do you keep human-centered content creation human? Marc Hans breaks down AI-assisted workflows, content distribution, and the kind of transparency & authenticity with AI that builds real trust. In this episode of Developers After Dark, Marc (Sr. Content Creator at Tango, former educator, and perpetual project-starter) shares how design thinking for developers starts wit...

Check out the Center of Developer Excellence 👉 https://hsdev.fyi/dad-codeTired of feeling like the new kid on the block when building on HubSpot? We're sitting down with 13-year HubSpot veteran Zach Wolfson to demystify the HubSpot developer onboarding process and explore the Center of Developer Excellence (CoDE), a resource built to save you time and prevent tech debt. In this episode, we co...

Say goodbye to data silos and hello to seamless partner management! In this episode, we sit down with Simon Van den Hende, co-founder of Introw, to discuss how they built a powerhouse Partner Relationship Management (PRM) solution directly on top of HubSpot. We dive deep into the technical details of HubSpot UI extensions, the business strategy behind their explosive 5X growth, and how they are le...

How do you build an AI ecosystem that actually works? Karen Ng (VP of Product, HubSpot) stops by Developers After Dark to discuss the architecture of modern AI platforms. We explore the shift from "Unstructured" to "Structured" data, how LLMs act as the new operating system for business, and why the definition of "Developer" is expanding to include all "Builders....

Links to check out:Get smart by reading the docs! https://hsdev.fyi/dad-devsiteSimple Events App: https://hsdev.fyi/simpleeventsStruggling with imposter syndrome? Ever built a project and been too afraid to launch it? You're not alone. In this episode, we talk to Justin Givens, the founder of the HubSpot Platinum agency "Image in a Box" and the creator of "Simple Events," o...

How do HubSpot Developers reinvent the developer identity ? Nicole joins us to trace the path from “webmaster” days to RevOps , personal branding, and vibe coding —where AI supercharges builders. In this episode of Developers After Dark , Nicole shares how early web tinkering, SEO, and rescuing gnarly corporate projects led to building top HubSpot agencies—then pivoting into RevOps long before it...

NPEs feel like acupuncture? Same. Today we sit down with Chad Pierce to talk HubSpot CMS development , HubSpot CRM integrations , and how the HubSpot developer community turns curiosity into careers. We also dig into AI tools for developers —as accelerators, not replacements. Chad traces his path from agency days to running his own shop, why CMS is still his “bread-and-butter,” and how tightly Hub...

🎙️ What happens when HubSpot’s best developers and designers rebuild the default CMS theme from the ground up? Meet the Elevate Theme — a complete reimagining of the HubSpot CMS experience. Episode summary:In this full-crew episode of Developers After Dark, hosts Nick LaPorte, AJ LaPorte, and Dennis Edson sit down with Sakura Stout, Brandon Van Dyck , and BJ Szyjakowski2, the HubSpot team behind t...

This episode of Devs After Dark spotlights the relaunch of HubSpot’s developer website, featuring Developer Advocates Brooke and AJ, who helped lead the rebuild. They discuss the site’s transformation into a faster, more intuitive, and brand-aligned platform built on HubSpot CMS React rather than Hubble. The redesign emphasizes usability, performance, and accessibility — from streamlined navigatio...

In this episode of Developers:After Dark, the focus is on the evolving relationship between AI and SEO, emphasizing the need for in-depth discussions that reflect the rapid advancements in technology. The hosts invite listeners to explore valuable resources, including HubSpot's YouTube channel and the Inbound Studio, which provide insights into recent developments and educational opportunities...

Don’t just test live—build smarter with HubSpot Sandboxes. In this episode of Developers After Dark, we sit down with Denise Thijzen, Product Manager at HubSpot, to explore the power of sandboxes, the future of developer experience, and her inspiring journey into product management. From explaining what a sandbox is to breaking down why it’s essential for CRM customization, Denise shows how HubSpo...

How does a HubSpot Community Champion go on to shape the future of the HubSpot Developer Community? In this episode of Developers After Dark, we sit down with Jennifer Nixon, Developer Community Manager, to talk mentorship, growth, and building a thriving DevRel ecosystem. Jennifer shares her unique journey from customer and community champion to her current role in HubSpot Developer Relations. We...

🚨 SEO is changing fast—and AI might just be your new worst enemy or your best ally. HubSpot SEO expert Victor Pan joins us to break it all down for developers. In this episode of Developers After Dark, Victor Pan (SEO at HubSpot) sits down with Nick, AJ, and Dennis to talk about the evolving world of SEO and AI, what HubSpot developers need to know, and how technical SEO is becoming more importan...

Is being a HubSpot Developer ever easy? Paul Maxwell says no—and that’s exactly what makes it great. In this episode of Developers After Dark, we sit down with Paul Maxwell—CEO of RevOps HQ and former academic philosopher turned HubSpot developer. Paul shares his unconventional journey from theology to terminal windows, how imposter syndrome nearly held him back, and why “being the hero” is often...

🚀 What happens when a developer builds the first Shopify-HubSpot integration and ends up disrupting HubSpot Live? You get Episode 27 of Developers After Dark with Parag, CEO and dev at heart. In this episode, Parag joins Nick, Dennis, and AJ to talk about his journey from tinkering with Flash websites and HTML books to becoming a HubSpot Partner and CEO of a fast-scaling e-commerce integration co...

🚀 Discover how HubSpot developers are breaking new ground with the Deep Research Connector – a first-of-its-kind integration between HubSpot and OpenAI. In this special episode of Developers After Dark, Nick and Dennis are joined by repeat guest John McLaren, Staff Developer Advocate, and Daniel Jacobson, Director of Product at HubSpot, to dive deep into this revolutionary tool. Whether you're a...

Unlock the secrets of HubSpot DevRel’s explosive growth and AI enablement! Join us to learn how HubSpot’s Developer Community thrives through trust, mentorship, and cutting-edge tools. In this episode of Developers After Dark, Nick, AJ, and Dennis sit down with Steve Liam, Director of DevRel at HubSpot, to explore: how their team evolved from a handful of advocates to 30+ experts; the launch of Hu...

Dive deep into the fascinating evolution of the HubSpot Marketplace with Chris Conant, a HubSpot alumnus and Principal Tech Architect at Jasper.ai who played a key role in its growth. Chris shares insider insights about developing custom modules, the critical role of developer advocacy, and his current venture integrating AI marketing at Jasper AI.From the early days of defining marketplace guidel...

Is your cutting-edge AI also your biggest vulnerability? Dive deep into the world of AI Security as we uncover how seemingly harmless data can become an attacker's instructions. We're joined by Vikram, co-founder and CTO of Prompt Armor, to explore the new frontier of AI Risk Management and why traditional security measures might not be enough. In this eye-opening episode, Vikram demystifies the r...

Ever felt impostor syndrome creeping in while you code? HubSpot's  Developers After Dark shines a late‑night spotlight on Developer Advocate Ashley Webster as she drops beats and wisdom on crushing self‑doubt, scaling DevRel careers, and keeping the changelog handy.00:00  Intro & bill‑paying banter01:30  Why the HubSpot Changelog is your GPS04:30  Meet Ashley & the Developer Release Comms...

Curious how a hobby-horse rider became a go-to HubSpot Developers expert? In this episode, Melinda Green shares her unique journey through the developer community, from coding websites in HyperCard to mastering agency workflows and Spring Spotlight Dev Tools. Join Nick, AJ, and Dennis as they dive into:Melinda’s background in classical opera and early programming experimentsHer evolution into a Se...

Skip the small talk—HubSpot Developer Tools just leveled up! In Episode 19 of Developers After Dark, Nick, AJ & Dennis quiz Ricky Diep, HubSpot’s Principal Product Marketer for Developers, on the brand-new Spring Spotlight 2025 release. From the re-imagined HubSpot Developer Tools suite and shiny UI Extensions to pushing App Cards to the Marketplace, Ricky shows how builders can hit value at w...

Developers After Dark Ep. 18: Navigating the HubSpot Ecosystem with Caitlin SiegristJoin us for Episode 18 of 'Developers After Dark' where we welcome Caitlin Siegrist, a pivotal figure in HubSpot's Developer Relations team. In this episode, we dive into Caitlin’s unique journey from brand marketing to becoming a key player in developer product success at HubSpot. Caitlin shares valuable insights...