DestinationCore

Destination Unknown

Business EN ↓ 8 episodes

Destination Unknown is the best practice podcast for people who plan and run destination websites. Hosted by DestinationCore, each short episode helps LVEPs, DMOs, BIDs and wider tourism and place marketing teams improve UX, accessibility, content, bookability, personalisation and conversion, and make sense of AI.Expect real examples, clear takeaways and actionable digital strategy to grow visits, stays and local spend.

Author

DestinationCore

Episodes

Content (and Competitive Watercress Eating) 26.02.2026 30:07

When scarecrow festivals evolve from school fundraisers into full-blown village takeovers - and people start competitively eating watercress - you know you’re not in a generic tourism marketing seminar. In the series finale of Destination Unknown: A Destination Website Podcast by DestinationCore , host Neil Prentice is joined by Will Wright and Jay Pratt to focus on the one thing that quietly unde...

Accessibility & Inclusion (and a Scarecrow Festival) 19.02.2026 33:29

When a world bog snorkelling championship collides with a village scarecrow festival, you know this isn’t your average accessibility webinar. In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore , host Neil Prentice is joined by Will Wright and Jay Pratt to tackle accessibility and inclusion for destination websites - not as a tick-box exercise, but as a core pa...

Bookability (and Bog Snorkelling) 12.02.2026 29:44

When a destination proudly hosts giant vegetable contests and bog snorkelling championships, you know you’re not dealing with a boring tourism brief. In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore , host Neil Prentice is joined by Will Wright and Jay Pratt to tackle one of the most common - and most misunderstood - requests in destination marketing: “We ne...

Artificial Intelligence (and Giant Vegetable Growing) 05.02.2026 38:52

When a place hosts giant vegetable growing contests and chaotic football matches that run across town, you know you’re in the right podcast. In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore , host Neil Prentice is joined by Will Wright and Jay Pratt to unpack one of the biggest topics in digital - artificial intelligence - and what it really means for destin...

Personalisation (and Ancient Mob Football) 29.01.2026 33:08

When an entire town turns a football match into a two-day rolling scrum across three miles, you know you’re in the right podcast. In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore , host Neil Prentice is joined by Will Wright and Jay Pratt to dive into one of the most powerful topics in digital place marketing: personalisation for destination websites . After...

Design & User Experience (and Gravy Wrestling) 22.01.2026 33:16

Design, UX, Worm Charming and gravy wrestling… what more could you want from a podcast about destination websites? In this episode of Destination Unknown: A Destination Website Podcast by DestinationCore , host Neil Prentice is joined by Will Wright and Jay Pratt to unpack one of the most misunderstood topics in destination marketing: the difference between design and user experience (UX) – and wh...

The Purpose of a Destination Website (and Worm Charming) 15.01.2026 25:41

What is a destination website actually for – and how do you know if yours is doing its job? In this first episode of Destination Unknown: A Destination Website Podcast by DestinationCore , we discuss the purpose of destination websites, who typically operates them, and the role they play for organisations such as DMOs, LVEPs, BIDs and Shopping Centres. We look at the value they create for users an...

Destination Unknown - The Trailer 06.01.2026 0:51

Destination Unknown is a podcast for anyone responsible for a place website - DMOs, LVEPs, BIDs, local authorities, and destination partners. Hosted by the DestinationCore team, it’s a practical series focused on what good looks like in destination digital: planning smarter, designing better journeys, structuring content for discovery, using data to prioritise improvements, and exploring where AI...