Designer Discussions : Remodeling Business Marketing

Do you hate the idea of niching your style as much as I do?   I am not a niche-er, and you don't have to be either.  Gain the success you want with the natural way to hone in on your next best client. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-70-Curating-your-client Transform your marketing...

Yes, you can get published!  We have a PR Genius for Interior Designers here to explain how you can stand out and get publications for your business.    If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-69-How-to-get-found-by-the-media Transform your marketing with Designer Discussions Academy. In weekl...

Get a better client through a better brand.  If you are wondering what is your brand, listen in.  Branding is for you! If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-68-Why-Your-Brand-is-Important Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip bu...

A recession is a great time to build your business presence to come out ahead. It's true!  Take a listen to learn how. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-67-How-to-Recession-Proof-your-Interior-Design-Business Link to past episodes referenced: Episode 12 - https://www.designerdiscuss...

BIG Kitchen and bath dealers have a secret way of making higher profits and networking with experts. Do you sell millions of dollars in Kitchen and bath remodeling? This episode is for you.   As always: Heed the WARNING & STAY AWAY from scammy "furniture-buying groups."  They are a risk you should not take for your business. If you would like to get the links and show notes for this...

Step up and stand out!  Our guest Nureed is opening the door to equity in Interior design.  This topic is important to the industry.  Nureed is one of the winners of the NKBA Innovators award for her article on the topic of diversity & inclusion. Link to Nureed's article: https://zurl.co/BS5K If you would like to get the links and show notes for this episode, click on the link below: http...

ASID IIDA CID, these letters are beneficial to you!  We love great business builder and this is one place to start.  Join a trade association if it's right for you.   If you would like to get the links and show notes for this episode, click on the link below:  https://www.designerdiscussions.com/episodes/episode-64-Benefits-of-Trade-Associations Transform your marketing with Designer Discussi...

Do you need an assistant?  Do you want to save time and have them be able to support you right away?  Ignore the flakey- " maybe I should be a designer", part-timers and grab a virtual assistant. Here is why. If you would like to get the links and show notes for this episode, click on the link below:  https://www.designerdiscussions.com/episodes/episode-63-Working-with-a-VA-for-Interior-...

Social media video is a science and an art. It's a literal song and dance, but it's also the right words in the right places.  Get the Video SEO and get your videos seen by more of the right people. If you would like to get the links and show notes for this episode, click on the link below:  https://www.designerdiscussions.com/episodes/episode-62-Video-SEO-Tips-for-Designers Transform yo...

Facebook ads require some finesse. Maybe a little bit more than you expect.  Avoid the pitfalls, save money, and do it right the first time.  While patience will be your friend, you could get yourself banned.  If you would like to get the links and show notes for this episode, click on the link below:  https://www.designerdiscussions.com/episodes/episode-61-Facebook-ads-101-for-Interior-Designers...

What are your assets?  Why is it essential to organize them?  How should you approach it? What are assets? Photography Videos Of yourself, team Projects Product/resource lists Trend ideas/topics Your bio Why is it important to have your assets? PR Social media Website Other marketing Why for PR Media opportunities often have short deadlines Especially HARO opportunities (lead magnet) It’s much eas...

Interior design Keywords are essential to your marketing and social media plan.  We have you covered. Join us as we clarify keywords. If you would like to get the links and show notes for this episode, click on the link below:  https://www.designerdiscussions.com/episodes/episode-59-What-are-Interior-Design-Keywords Transform your marketing with Designer Discussions Academy. In weekly face-to-face...

Instagram tips and tricks to make your life easier. Here is the link to the Webinar Replay: https://youtu.be/V7w9RIa1vE8 If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-58-Instagram-Marketing-Tips-for-Designers Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions...

Linda Weinstein, the creator and owner of the online interior design event, the One Room Challenge, is our guest on this episode.  We’re getting the scoop from her on what the ORC is and how interior designers can participate and benefit from it. This is ORC’s 10th anniversary year. Participants include designers, design influencers, DIYers How the ORC works It is an opportunity to get published t...

Have you considered having a podcast? Maybe you have the right stuff.  -NKOTB If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-56-Podcasting-for-Designers Click the links below for the links referenced in this episode:  BuzzSprout Affiliate Link: https://www.buzzsprout.com/?referrer_id=1822062 Podcasti...

You can do it.  Ariana Lovato is the buy designer that has it all. She shares how she gets it done, Kids, business, podcast and press presence of a rockstar. If you would like to get the links and show notes for this episode, click on the link below:  https://www.designerdiscussions.com/episodes/episode-55-Developing-Productive-Habits-as-a-Busy-Designer Transform your marketing with Designer Discu...

Today, Maria talks about how to build trust with your clients using tech and other strategies. Know, like and trust is critical. It’s all about 1) your relationship, 2) consistency and 3) results. Here are six things to consider: Are you in touch with the concerns of your client Can you demonstrate results where you applied the concern for others Generate cooperation among all parties Actively dem...

Today’s guest is Melinda Dzinic from Euro Design Build in Dallas. She blew us away with some of the tips she shared about her process. Communication is key Step-by-step process for everyone involved Set design meetings with milestones Involve the neighbors! Benefits of participating in trade organizations The importance of building trust in all business relationships Build your reputation with awa...

In this episode, Jason discusses the different ways to promote your business on Facebook and touches on all these points: Boosting vs ads, and when to use what Audience targeting CTA with a destination A/B testing Video ads Bottom line: hire a pro to run ads! Get in touch with Jason: https://www.kitchenandbathmarketingsolutions.com/ If you would like to get the links and show notes for this episod...

Our special guest on this episode is Kerrie Kelly, the CEO + Creative Director for Kerrie Kelly Design Lab, an award-winning California interior designer, author and contributor, product designer and multi-media consultant. We talked about how she has used PR and marketing to build her business: The benefits of long-term brand partnerships The value of being a good writer Why you need to be proact...

What it looks like for a designer to step out and get press.  This is the 50th Designer Discussions podcast episode - wahoo! Jason, Maria and Mirjam look back on their favorite episodes and guest Elizabeth Kaminski from Elizabeth Helen Design shares how following the tips of the podcast led her to be published in a regional magazine and what else she took away from listening. Get more info on the...

SEO may seem daunting, but we have the tools for you to decide whether to hire an SEO expert or to do it yourself. SEO is an ongoing effort not a one-time thing. Considerations that impact the price: Location Industry Competition To help your SEO: Set up and maintain a Google my business profile Link to and from high-quality websites from yours Have regular long-form content on your website Choose...

Our guest Jamie Gold is a well-known wellness design consultant and the author of three books on design and remodeling, including the award-winning Wellness by Design: A Room-by-Room Guide to Optimizing Your Home for Health Fitness and Happiness. In this episode, we covered the following: What does wellness have to do with design? How do you best integrate it into the design process? As a designer...

In this episode, Maria talks about the concept of partitioning and why it’s important to leave every client meeting on a high note. ● Clients want something to be checked off after a meeting ● There are five stages: Identify what they need Gather information Compare Evaluate Decide ● Completing something is 10 times more important than the process ● Creating partitions where something gets accompl...

A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. In this episode, Mirjam explains what a press release is and when you may need one. A press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement,...