Designer Discussions : Remodeling Business Marketing

Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking. Who is my target market? (01:03) How can I reach my target market? (02:10) How can I convince customers to buy my product or service? (03:12) Who are my competitors? (04:47) How do customers perceive my brand? (06:00) How can I make my b...

We cover the top 10 PR Questions . . . Do I need an agency or publicist? (1:02) What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01) What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09) What are the essential elements of a compelling pitch that can capture the interest...

Video is King, and there is no better way to elevate your design business.  We cover the top 10 mistakes and tips on improving your videos. Choosing a Poor-Quality Video Production (01:12) Not Having A Defined Story (02:14)  Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32) Creating Extra Long and Boring Videos (04:06) Not Having a Call-to-Action (CTA) (06:12) Neglecting SEO (06...

Open your life to the frequent favorable attention in the news media in quick and easy ways. Publications want to hear from you! Be on top of press trends before it's too late. Past Episodes Referenced: https://www.designerdiscussions.com/episodes/episode-10-how-to-get-press-as-an-interior-design-expert https://www.designerdiscussions.com/episodes/episode-87-marketing-studio If you would like...

Back with our most requested topic:  pricing for interior designers.  Yes, it's time for a change and we have the most up-to-date profitability techniques for your business. To contact Keri and learn about her pricing program click link below: https://www.designandthrivecourse.com/perfectpricingmodelprogram Past Episodes Referenced: https://www.designerdiscussions.com/episodes/episode-22-how-...

The way to brand deals is through great SEO!  Your blog needs a boost in the right direction. Learn the right way to write blogs and get the traction you deserve. We made it easy for you. Grab this SEO guide! Free Blog SEO download from the Marketing Studio https://designerdiscussionsmarketing.studio/store/products/29 Episodes Referenced in the Podcast: https://www.designerdiscussions.com/episodes...

Are you struggling to get people to your website?   If you want the credibility, your business deserves on the Internet streets. Get the links your business deserves.  We have the episode for you.  If you want more: The Complete Guide to Internet Marketing for the Kitchen & Bath Remodel Industry https://www.kitchenandbathmarketingsolutions.com/book-offer Episodes Referenced in the Podcast: htt...

Are you getting the clients of your dreams? Do you have the right words for the right people in your marketing?  Your messaging is key to bringing in those better clients.  Don't worry. We have you covered.  Like any pro marketer you can find the right way into their hearts. Our Avatar guide is the marketing start to messaging and branding your business. Download our FREE Client Avatar Guide...

A place for you to grab resources and make life easier as a small business.  The marketing studio is made for you to support your business journey.  https://www.designerdiscussionsmarketing.studio/store Check out the video tour here: https://youtu.be/2zCuMl4j5nU If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes...

Can technology take over the distressed phone calls, tapping into our client's desires and making their dreams come true?!!  It's a good thing we are tech-savvy and can use these tools to improve our business branding and client experience.  We have you covered in Episode 86.  AI How to video https://youtu.be/i4yxyY8haIQ Chat GPT training https://youtu.be/2zCuMl4j5nU Chat GPT Webinar - h...

Yes, you can get a brand partnership! We have the first step you need to begin your journey.  If you take this first step, you will have the tools to start your brand partnerships. If you like this episode, we have more for you on the One Room Challenge: https://www.designerdiscussions.com/episodes/episode-57-benefits-of-the-one-room-challenge The brands perspective on how they want to work with y...

One number can make your client say yes or no.  If you look into pricing for your client, there is a right and a wrong way to deliver numbers.  Get the best outcome every time. We show you how. If you want more: Partitioning: Why it's important to end on a high note - https://www.designerdiscussions.com/episodes/episode-47-Partitioning-Why-its-important-to-end-on-a-high-note Loss Aversion: Wh...

You can be a guest on a podcast to reach a larger audience.  It is easier than you think.  Listen here to find out how. If you want more, we'll give you more! Check out this episode: Podcasting for Designers - https://www.designerdiscussions.com/episodes/episode-56-Podcasting-for-Designers BuzzSprout Affiliate Link: https://www.buzzsprout.com/?referrer_id=1822062 Podcasting 101 Webinar: https...

CHAT GPT is tapping into your marketing best friend. Please take advantage of this tool.  Let us show you how.  Take advantage of these resources to uplevel your business. Chat GPT training https://youtu.be/2zCuMl4j5nU Chat GPT Webinar - https://youtu.be/ILbCd-tsVPc CHAT podcast https://www.designerdiscussions.com/episodes/episode-82-Using-Chat-GPT-for-Small-Businesses AI Images https://www.design...

Hear an expert view of the newest trends on the KBIS show floor.    If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-80-KBIS-2023-Trends-from-the-Show-Floor Website referenced in this episode: https://vestabul.com/2023/02/07/kitchen-trends-from-the-kbis-2023-show-floor/ Transform your marketing with De...

Why are you on social media?  What are other people doing? We researched for you and this episode is the shortcut!    If you would like to get the links and show notes for this episode, click on the link below:  https://www.designerdiscussions.com/episodes/episode-80-Social-Media-Tips-for-Design-Professionals Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessio...

Are you a good leader?  Leadership is both the client relationship, and how we work with our team.    These leadership tips will positively influence your business.  If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-79-Leadership-Tips-for-Design-Businesses Transform your marketing with Designer Discussi...

What will your social media strategy be?  Do you want to have the content ready before people search for it? Do you want your audience to reach out and feel comfortable with you?  We've got you covered. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-78-Planning-Your-Content-for-2023 Transform yo...

The online landscape is constantly changing.  Here is a checklist of how to update your website to be fresh for 2023. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-77-Website-Updates-in-2023 Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy bu...

A marketing and PR plan starts with your market, message and media. Marketing begins with analyzing what is working for you.  Where should you put your money and time? If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-76-Developing-a-Winning-Marketing-and-PR-Strategy-for-2023 Link to Marketing Studio: h...

What were your favorite topics from this year?  We want to know.  If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-75-2022-Year-In-Review Past episodes referenced in this episode are: https://www.designerdiscussions.com/episodes/episode-31-diversity-in-design-with-kiwana-mcclung https://www.designerdis...

Filling the request for processes for interior designers.  We want you to get the upper hand in branding and professional practices. Why make things more complex when we have them done for you?   If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-74-Productivity-Tips-for-Design-Professionals Transform yo...

You wouldn't go on an adventure without a map!  We have the tools you need to map out the future of your marketing plan. Don't go it alone. We are here for you. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-73-The-Power-of-Analytics Transform your marketing with Designer Discussions Academ...

Gain insight into the client's mindset. You can begin to predict their behavior when you learn HOW they think. Join us for problem-solving information to give your business a better client experience. If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-72-Predictable-client-behavior Transform your ma...

Get those better clients and let your high-end experience shine with one simple document. Well, it's not that simple and we make sure you get it right.  Luxury experience gets a luxury client.  If you would like to get the links and show notes for this episode, click on the link below: https://www.designerdiscussions.com/episodes/episode-71-How-a-proposal-impacts-profitability Past Episodes R...