Designed by Wingnut Social | Interior Design Business

Anne Gillyard—along with Jodi Arellano—own and operate GrOH! Playrooms, specializing in educationally-based children’s interiors. They strive to create spaces full of color, joy, fun, and playfulness that encourage your child’s development. But how did they choose to niche down into something so specific? How have they built a thriving play-focused business? Anne joins Darla to discuss all things...

Molly Schoneveld is the award-winning PR strategist behind the luxury public relations firm, The Storied Group. She represents the industry's top interior designers, celebrities, and hotels, i.e. “Talented faces, spaces, and places.” She has 20+ years of experience with press placements in Architectural Digest, ELLE Decor, Vogue, and more. And she knows the secret to getting your interior design w...

Have you thought about becoming an interior design coach? Maybe you’re burned out, ready to move on to another point in your career, or simply want some side income. Whatever the reason, online coaching might be the way to go. But how do you start an online coaching business? Do you dive in full-time, or dip your toes in part-time? Do you offer one-on-one coaching or group coaching?  In this episo...

Do you cringe at the thought of selling your interior design services? David Priemer, the author of Sell the Way You Buy, is the founder and Chief Sales Scientist at Cerebral Selling, where he teaches business owners the art and science of selling. His work hinges on the idea that you have to sell the way you buy. Your clients aren’t just paying for the service that you offer. They’re buying emoti...

Have you considered interior design as a second career? Cheryl Luckett had a 15-year career as a registered dietician and human resources professional. She launched Dwell by Cheryl after a weekly blog chronicling her home improvement projects quickly morphed into a side hustle decorating homes. After five years and a carefully planned exit strategy she dubbed “Project 36,” she left corporate life...

David Wood coaches high-performing business owners to double revenue—and their time off—by focusing less and being 30% more courageous in their business or career. Achieving more success sometimes means you have to break out of your comfort zone. David shares some tangible ways you can do that in this episode of Wingnut Social. Are you ready to “Get out there, get uncomfortable, and be great?” Wha...

How do you drive the right kind of traffic to your interior design website? How do people who want the services you provide find you? How do strategies differ for local and national traffic? Everyone knows they need a plan to drive traffic, but it can be overwhelming—which is why it’s often put on the back burner. In this episode of Wingnut Social, Nicole Heymer of Glory & Brand will help you nail...

How do you build your interior design team when the current job market is a race for talent? Hiring stellar candidates isn’t easy in a competitive market. So how do you appeal to your ideal hire? How do you retain top talent? What’s the best method for promoting from within? These are just a few of the questions Shelli Warren answers in this episode of Wingnut Social!  Shelli Warren is a team and...

  Mike Michalowicz’s “Profit First Method” flips traditional methodology on its head. Most people subtract expenses from earnings and whatever is left is “profit.” But you started a business to profit, right? So you should take your profit first and use whatever is left to operate your business. It shifts your mentality, leans your business, forces you to be creative, and leads to profit. Dala Al-...

Do you avoid sending prospective clients to your interior design website? Is it outdated with little copy? Does your website bring in any leads? If your website isn’t working for you, you’ve got a problem that Katie O’Brien can help you fix. Katie O’Brien is a brand and website designer specializing in elevated branding and fuss-free websites for interior designers. In this episode of The Wingnut...

How do you attract the perfect interior design client? How do you decide what type of client will be the best fit? After 30 years in high-end commercial and residential design, Pamela Durkin now helps other designers create a business they love by teaching them how to attract their ideal clients. In this episode of the Wingnut Social podcast, she shares how to design your perfect client, how to le...

10 years ago, Robyn was a youth minister who couldn’t make ends meet. So she took $100 and started buying things at garage sales and reselling them on Craigslist, eBay, and Amazon.  In three years, she turned that $100 into a million-dollar business:  Marketplace Blueprint . Robyn started an agency six years ago to help businesses—everything from companies that are pre-launch to publicly-traded co...

What does it take to attract luxury design clients? HINT: It doesn’t require being pretentious. It has everything to do with offering irreplaceable value. What can you bring to a project that a client can’t find anywhere else? It’s about providing a luxury experience coupled with what’s uniquely you. In this episode of Wingnut Socal, Melissa Sacco shares what she offers to attract luxury design cl...

John Dupra co-created Revel Woods, a platform that helps designers provide their clients with a luxury floor sourcing experience. Revel Woods elevates the traditional process so interior designers can offer a high-end service that can’t be replicated. In this episode of Wingnut Social, John shares how you can become a Revel Woods pro and become THE source for your client’s customer flooring (and m...

Your interior design logo is a direct reflection of you and your brand. If you wanted to hire a photographer but the photos on their website were blurry or out of focus, you wouldn’t hire them, right? As an interior designer or architect, you are being judged on your branding more than many other professions.  Jason Byer—the Marketing and Partnerships Manager at Crowdspring—shares that strong bran...

Hendrickson Interiors was born in 2016 when a friend asked Julianne to help design a new build. Julianne had no idea what she was doing but loved picking out pretty things. The builder loved her designs and hired Julianne to work together on more homes. Before she knew it, she had more clients than she knew what to do with.  Julianne had no business plan, no idea how to open an account with a furn...

When Jude Charles was 17, he took a video production class. At the end of the year, Jude’s teacher handed him a yellow envelope and told him that he had to start a business. Inside was his first set of business cards. Since then, Jude has dedicated his life to helping purpose-driven entrepreneurs tell their stories. He firmly believes that “Stories aren’t just how we connect as people and human be...

What is a Google ad? How can you leverage Google ads to drive leads to your interior design business? How do you stand out against your competition? In this solo episode of Wingnut Social, Darla dives into the need-to-know basics of Google ads. It’s a great strategy—in conjunction with SEO—to drive traffic to your website and help you build your business.  What You’ll Hear On This Episode of Wingn...

Is it time for you to grow your team? What are the signs it’s time to hire another team member? What process should you use to hire the best candidate for the job? Jamie Van Cuyk—the owner and lead strategist of Growing Your Team—is an expert in hiring and onboarding teams within small businesses. She shares some spectacular tips and strategies that you can implement immediately to grow your team ...

What is the metaverse? How will the metaverse impact the interior design industry? Is designing a virtual world the future of architecture and design as we know it? Tom Puukko joins Darla in this episode of Wingnut Social to have a conversation about virtual architecture and design. Don’t miss this futuristic conversation! Tom is a British entrepreneur who's been working in digital innovation sinc...

Do you need an interior design degree to successfully run an interior design firm? If you don’t get a formal education, where do you get an education? KD Reid is a successful interior designer with a passion for art and architecture and a reputation for crafting beautiful and functional spaces. Guess what? Zero formal design education. He shares how he grew from intern to business owner in this ep...

Are you an interior designer just clamoring to work with the rich and famous? Do you want to be the designer to the stars? If you’re ready to work with affluent clients, Melissa Galt is the business coach to turn to. She loves the business of design more than design itself, which is why coaching is 95% of her business. She helps designers learn how to earn more in less time—and love their business...

When Renée Biery entered the interior design industry, she thought everyone did renovations. It wasn’t until she moved back home to Delaware that she realized she—especially as a woman—was the anomaly. She had to work hard to show how much value she could add to a renovation project for both the client and the contractors. She believes that Interior designers CAN and should do more. In this episod...

Interior design presentations are not easy to knock out of the park. If you’ve spent hours on a presentation only to receive a lackluster response from a client, you’re not alone. Stacey Martin has a mind-boggling 95% approval rating—without revisions—on her presentations. What’s the secret to her success? She shares the mind-blowing systems and processes she uses in this episode of the Wingnut So...

Robin Wilson grew up in Austin, TX with awful asthma and allergies. Her parents found a holistic pediatrician that said, “You can raise a strong child or you can raise a child on strong medicine.” So she started swimming, biking, walking, track, etc. to strengthen her lungs instead of taking strong medication. Because of her background, she became an advocate for clean construction. Any number of...