Designed by Wingnut Social | Interior Design Business

Does the thought of raising your rates leave you saying “Uh-uh, no way?” Are you worried that the covid-induced interior design “bubble” may pop? What if you raise your prices and the bubble does burst? These questions contribute to the mindset struggles designers face when considering raising their rates. So how do you determine if you should make a change? In this episode of Wingnut Social, Dani...

The pandemic shutdown sent so many of us home to work but designers were a bit ahead of that curve, generally speaking, since many worked from home already. But regardless how we got there, home can become a bit lonely and distracting when it comes to productivity and accomplishment. How do you deal with it? Mara Hauser says a CoWorking space may be your solution. Mara is a designer herself. She g...

One of the many challenges for up-and-coming designers (and those of us who have been in the industry for a while, too) is in the area of “working knowledge.” There’s a LOT to know and it seems like nothing but time is going to help you know it. But the guest on this episode proves that even though she’s been in the industry for over 20 years, there are clear things you can do to accelerate your l...

Carol Cox is the founder of Speaking Your Brand®. Her mission is to help women create thought leadership platforms to have the impact they desire in their field. But how do you get to that point? Is becoming a thought leader worth the time and effort? In this episode of Wingnut Social, Carol speaks about the power of sharing your personal experiences, what container you should use for your thought...

What does a successful email marketing campaign look like? How do you get people to read your emails and not just immediately trash them? Abbi Perets—The founder of Successful Freelance Mom—shares the secret to her successful email campaigns in this special replay of the Wingnut Social podcast! She’ll cover her TWO big rules, what makes people open emails, and why it’s important for there to be a...

With over 20 years of experience in the design industry, Rex Rogosch knows a thing or two. In his expert opinion, digital product libraries are the way of the future. Sourcing online is a breeze and many clients already have Pinterest boards plastered with the furniture and pieces they love. But is there still a place for physical product libraries? Are you ready to transition to a digital library...

When it comes to social media, Instagram gets a lot of the focus these days. But you can’t forget how successful Pinterest can be for interior designers. So in this Wingnut Replay, you’ll get to revisit episode #218 with none other than Kate Ahl—Ahl about boosting your social media marketing with Pinterest. Check it out!  

Is email marketing still relevant? How do you grow and nurture your email list? How important are lead magnets? These are just a few of the many topics Kate Doster covers in this episode of the Wingnut Social podcast. If you’re struggling to build email campaigns that convert, Kate is the go-to expert. Don’t miss her take!  What You’ll Hear On This Episode of Wingnut Social [1:24] Mini News Sesh:...

Desi Creswell is a business coach who specializes in working with interior designers. As a coach, Desi doesn’t tell you what to do. She asks high-quality questions to help you uncover what you know to be true for yourself that aligns with what you want to create for your business. As she draws that out of you, you will learn to do it for yourself.  In a coaching relationship, you tend to view your...

Brett + Giselle Sugerman are the super-couple behind B&G Design Inc., an award-winning Miami-based interior design firm. They’ve been featured on NBC, CBS, and HGTV—true movers and shakers in the industry. They share their design expertise across multiple social media platforms and have 57,000 followers on Instagram alone. In this episode of Wingnut Social, they share how they’ve found success wit...

Michele Williams is a strategic business coach who works with designers to help them create a strategic focus for their business, finances, and all decision-making. She firmly believes when you have a clear idea of where you want to go, you can get clear steps forward in place. She empowers business owners to take back the reins.  When Darla came to Michele, she was struggling through a messy divo...

Kathleen Jennison experienced a traumatic event that left her between two choices: living life by design or living life by default. She chose the former and has never looked back. It led her to make a drastic career change from an accountant to an interior designer. What led to the change? And how did she learn the interior design business in a time when there were no podcasts, Facebook groups, or...

How do you communicate with your partner when one or both of you run a business together? How do you avoid reaching the point of burnout? What are the signs of burnout? These are just a few of the burning questions Amber Hawley answers in this episode of Wingnut Social! Amber Hawley is a licensed therapist specializing in couples therapy. She owns a group practice in Silicon Valley. Amber also run...

Are you a female founder who’s tired of the hustle mentality? Do you feel like your mental burden is becoming too much to carry? Or maybe you’re a visionary dreamer stuck in the role of CEO? In this episode of Wingnut Social, Casey Gromer shares how you can step away from being the “boss” and still be a passionate and purposeful leader of your business.  What You’ll Hear On This Episode of Wingnut...

Discovery calls. You’ve all had these conversations with prospective clients, right? Identifying whether or not they’re a good fit for your brand and business can be tricky. In this Wingnut Social throwback, Nikki Rausch shares how to ask the right questions—not only to determine if they’re a good fit—but to close a new client. Don’t miss it! 

We thought this topic was SO important to take to heart that we’re going to repeat it—just so you don’t forget it. In this special replay, Genius Coach Anna Tsui shares how you can learn to overcome self-sabotage and finally land in your zone of genius. If you’re a business owner struggling with doubt and unable to follow-through on projects, this one's for you.  

Monique Allen runs a multi-million dollar landscaping design business. She started it with just one employee and now has 22. She makes bank and has zero debt. How did she scale her business? What was the key to her success? Learn more in this episode of Wingnut Social!  Connect with Monique Allen The Garden Continuum Get Monique’s  Book ! Follow Monique on  Instagram Connect on  LinkedIn Resources...

Do you find joy in what you do every day? Or do you struggle to get through each day? Tanya Dalton is a best-selling author, speaker, and nationally recognized productivity expert. In this episode of Wingnut Social, Darla and Tanya talk about some of the concepts in her first book, “ The Joy of Missing Out: Live More by Doing Less .” If you’re ready to infuse more joy into your existence, this is...

Do you struggle to reach goals? No matter how many vision boards you create or how you shift your mindset, you’re always falling short? Maybe you’re doing things all wrong. In this episode of Wingnut Social, Adele Spraggon shares how to recognize brain patterns and what you can do to deconstruct and rewire them. Her process can transform your brain and help you achieve what you never thought possi...

After a career in environmental science Erica Reiner decided to marry her two loves—environmental science and design—and became an eco-friendly designer. Erica’s passion is to help people transform their space, health, and the planet. She does full-service and eDesign for both residential and commercial clients. She also has her own podcast called “Green by Design.” Listen to this episode of Wingn...

How can you incorporate case studies for your interior design business on your website? Why should you? Case studies are a testimonial with black-and-white hard numbers of what a business has accomplished for a client. In this episode of the Wingnut Social podcast, Darla is going to talk about two of her case studies—and why they’re so important.  What You’ll Hear On This Episode of Wingnut Social...

If you are a regular listener, you’ve likely heard the phrase “Charge what you’re worth.” But how do you know what you’re worth? How much work does it take to get to a point where you can charge what you want? Is it all it’s cracked up to be? In this episode of Wingnut Social, Executive Coach Sarah Schneider breaks down how to figure out what “Charging what you’re worth” actually means. Don’t miss...

How do you really know where your leads are coming from? How do you know if a campaign you’re running is successful? In this episode of WingnutSocial, the founder of Measurement Marketing—Chris Mercer—shares a genius way to track your leads and manage your campaigns with UTMs (Urchin Tracking Modules). Even better, it can save you a whole lotta moolah. Don’t miss it! What You’ll Hear On This Episo...

We’ve talked about how designers can leverage Pinterest with their social media marketing strategy. But is there another way to use Pinterest, both internally and externally? Chandler Oldham certainly believes so. In this episode of Wingnut Social, she shares the unique way her firm—DXA Studio—uses Pinterest. Don’t miss it! What You’ll Hear On This Episode of Wingnut Social [0:43] Check out Desi C...

Why do interior designers and home stagers need professional relationships with realtors? How can this relationship further your business and put dollars in your pocket? How do you build those relationships in the first place? Darla and Eric Reeves set out to answer these questions in this episode of Wingnut Social! What You’ll Hear On This Episode of Wingnut Social [0:49] Get your custom furnitur...