Designed by Wingnut Social | Interior Design Business

Nicole Lashae Ben joins us today to discuss the changes in interior design and sales processes in a virtual world, the latest trends in the interior design industry, and how interior product companies can get ahead of the trends. Nicole also shares some wisdom on how to understand your clients' needs, the difference between social selling and social media marketing, and much more. Nicole Lashae Be...

Huge news this week - Instagram photos are making a comeback in 2023! Instagram is switching focus back to photos and less videos this year. Social Media Manager Hayden is here to weigh the pros and cons of this update and share information straight from head of Instagram Adam Mosseri. *** ⭐️Instagram gained its original popularity by featuring still images, giving users a place to share all thei...

It’s officially tax season and it’s time to get all of your paperwork together. W2s, W9s, 1099s - what are all of these documents? Tax practitioner Aaron Smyle joins us today to offer tax advice, define the differences between employees and independent contractors, and what you need to do to set your business up for success. Aaron Smyle MBA, MST is an Enrolled Agent (EA), a federally-authorized ta...

Did you know Meta is shutting down Facebook Creator Studio? This sounds like a big deal, however, not to worry - all those features will be moved into Meta Business Suite. Emily is here to walk us through the latest Facebook updates and how the new Meta Business Suite will have increased functionality to manage your Facebook and Instagram business accounts. *** ⭐️Meta is shutting down Facebook Cr...

Meredith founded the “House of Huck” in 2020 as a passion project. She gave herself an ultimatum: If she wasn’t successful in three years, she’d go back to the corporate world. But in one year, she transformed her business into a full-time career.  She’s leveraged her unique background in corporate sales—and some genius social media marketing tactics—to build a thriving business. In this episode o...

What are the latest Instagram updates in 2023? Social Media Manager Abby is here to share some exciting new features coming to Instagram this year, including Group Profiles and Collaborative Collections. Tune in to see how you can take advantage of these new features as an interior designer and business owner. *** ⭐️Last year, Instagram’s main goal was transparency, which was demonstrated through...

Why is SEO so critical for your brand’s online presence? How does it help you compete with other interior designers? Why is ongoing SEO the key to keeping your interior design business ranking on Google? The biggest piece of misinformation that we hear about SEO is that it’s a “one-and-done” service that’s complete when your website is created. That couldn’t be further from the truth. Ongoing SEO,...

Twitter advanced search for mobile is here! Is there a tweet you’ve been trying to find forever, or do you want to clean up some of your old tweets? Twitter is launching a new “advanced search” feature on the mobile app that will provide users with a range of filters when searching for content. Social Media Manager Hayden is here to walk us through the latest developments. *** ⭐️Twitter’s advance...

Anne Gillyard—along with Jodi Arellano—own and operate GrOH! Playrooms, specializing in educationally-based children’s interiors. They strive to create spaces full of color, joy, fun, and playfulness that encourage your child’s development. But how did they choose to niche down into something so specific? How have they built a thriving play-focused business? Anne joins Darla to discuss all things...

Have you received a suspicious "Giveaway" DM on Instagram, or been followed by an account that may be impersonating someone? On today's Mini News, Emily walks us through some new account safety features that have been added on Instagram to help users regain access to their accounts if they find themselves locked out or hacked. *** ⭐️Instagram has added some new tools to help users regain access t...

Molly Schoneveld is the award-winning PR strategist behind the luxury public relations firm, The Storied Group. She represents the industry's top interior designers, celebrities, and hotels, i.e. “Talented faces, spaces, and places.” She has 20+ years of experience with press placements in Architectural Digest, ELLE Decor, Vogue, and more. And she knows the secret to getting your interior design w...

Elon Musk’s latest Twitter updates may include the addition of longer videos and tweets up to 4,000 characters. Social Media Manager Hayden is here to walk us through these potential updates, the pros and cons of Twitter going long-form, and how this could impact your interior design business. *** ⭐️Twitter is planning to give users more capacity to share longer posts, either in video or text for...

Maria Killam is a decorator, stylist, speaker, educator, and true color expert in interior and exterior design. She’s also the creator of the Killam Color System™, a proven system for choosing color that anyone can learn.  Maria has always shared her work on her blog and has thousands of readers. But her Instagram never took off—until recently. Maria leveraged a popular Instagram trend and grew to...

Are you shadowbanned on Instagram?! How do you find out, and more importantly, how do you fix it? Social Media Manager Abby is here today to walk us through a new Instagram feature that will show you whether or not your content is getting recommended to other users (a.k.a. if you're shadowbanned or not). This new Instagram feature will also tell you exactly how to fix your shadowban and get your c...

Are you getting burnt out by running a traditional interior design firm? Then check out this show with Alexis Peters - you just might change your business model. Today’s guest is Alexis Peters of “Home Styling by Alexis,” and we discuss the importance of offering virtual services to your clients, as well as the perks to becoming a completely remote interior designer. Alexis Peters fundamentally be...

TikTok, Instagram, and Facebook: what’s the best content to post? On this episode of Mini News, Emily walks us through the transition from social media to entertainment media. When it comes to short form video content, why aren’t Instagram and Facebook as successful as TikTok? What type of content is most successful, and what is best for your audience? Find out on today's Mini News! *** ⭐️If you'...

Are you thinking of creating an online course? Guest Ariel Schiffer is the Founder of Dreampro, the first-choice course creation agency for entrepreneurs and small business owners - and she's also helping build a Wingnut Social course! Today, we discuss who should create a course, the potential of an online course, what goes into the course creation, common mistakes, and much more. Ariel Schiffer...

On this week’s Mini News sesh, Emily and Lilah discuss YouTube Shorts. Do Shorts really matter? How do Shorts impact your YouTube channel as a whole? If you’re already posting on TikTok and Instagram, do you need to post YouTube Shorts as well? Watch this video and find out! *** ⭐️Did you know that 75% of YouTube users engage with Shorts in some form? 70% of web users regularly watch short-form v...

Are you thinking about transitioning from a staging business to a full-service interior design firm? Watch this video! Katie and Olivia of Hearth Homes Interiors started as a staging company and found success, but they decided they wanted to pivot and go all-in as a design firm. Today, they walk us through what led them to that decision, as well as how they navigated the transition. Hearth Homes I...

Are you an interior designer about to make a TikTok account and you're looking for tips? OR are you an interior designer who thinks TikTok is just a silly app for kids? Either way, we're here to help! Since TikTok just replaced Netflix as the most popular app for people under 35, Gavin (SEO Manager) is here to share some tips on joining TikTok as an interior designer and the benefits of catering t...

How much should I pay myself as an interior design business owner? Do I need to have a million-dollar business to be a millionaire? And what does profit-first mean? Tara Newman is here to help you calculate your revenue goal, figure out how much you should be charging for your services, and learn what percentage you should be paying yourself as the business owner. Tara Newman is the Founder and CE...

Did you know that you can now shop on TikTok? TikTok has a new e-commerce feature, similar to Instagram shopping. TikTok shopping is currently being tested with big brands like Amazon, Target, and more, but it will be rolled out to smaller creators and influencers as well. Meanwhile, Myspace makes a comeback through a new Instagram feature that allows you to add music to your feed posts. *** ⭐️Th...

How do you get that elusive budget from your interior design clients? Stick around and find out! On today’s show, we’re discussing client communication and transparency. Guest Hilaire Pickett-Martin is here to tell us to not shy away from answering (and asking) the tough questions with your interior design clients - plus how to ask your interior design clients for their budget! Hilaire Pickett-Mar...

Want tips to grow your Instagram account? It’s our 300th episode - woohoo! Today we’re sharing 3 awesome tips on growing your Instagram following. We also have an Instagram contest to celebrate our 300th episode @wingnutsocial - enter to win a FREE 30-minute Instagram audit consultation OR SEO audit consultation. *** ⭐️Go to our Instagram page and check out our 300th episode giveaway. You can ent...

What does studying criminal minds have to do with interior design? Smita Sahoo (founder of āśaya I Design in Chicago) joins us to discuss her studies of environmental psychology, which explores the relationship between humans and the world around them. Smita uses research and data to drive her design. Also in this episode, Smita offers advice to fellow women designers and entrepreneurs. After work...